Amity University | Dharam Mentor | Presentation

Dharam Mentor
Dharam MentorBrand Strategist | Design Director | Mentor | Educator | Master's in Branding, University of the Arts London | Founder Visual Research Lab London | operate from London and Mumbai at Visual Research Lab London
Dharam Mentor
Design-thinking can enable
Conscious-Consumption
Dharam Mentor
How
Dharam Mentor
Dharam Mentor
Design-thinking can enable
Conscious-Consumption
How
Mindful
Mindful consumption refers to being conscious about your
choices as a consumer. In other words, it means thinking
carefully about the consequences of your actions as a
consumer.
Dharam Mentor
Dharam Mentor
Mindful
Mindless
Dharam Mentor
Dharam Mentor
Mindful
Mindless
Dharam Mentor
Dharam Mentor
Mindful
Mindless
Dharam Mentor
Dharam Mentor
Mindful
Mindless
Dharam Mentor
Dharam Mentor
Mindful
Mindless
Dharam Mentor
Dharam Mentor
Mindful
Mindless
Dharam Mentor
Dharam Mentor
Mindful
Mindless
Dharam Mentor
Dharam Mentor
Dharam Mentor
Dharam Mentor
As designers,
how can you help in
increasing Mindful-Consumption
among the people?”
You
Dharam Mentor
Dharam Mentor
Applying the
Good Design-thinking
framework.
by
Dharam Mentor
Dharam Mentor
5 Stages of the Design-thinking Process:
Empathize:
research your
users’ needs.
Define:
state your
users’ needs
and problems.
Ideate:
challenge
assumptions
and create
ideas.
Prototype:
start to create
solutions.
Test:
try your
solutions out.
Dharam Mentor
Dharam Mentor
Design-thinking
leads to 3 types of
innovations
5 Stages of the Design-thinking Process:
Empathize:
research your
users’ needs.
Define:
state your
users’ needs
and problems.
Ideate:
challenge
assumptions
and create
ideas.
Prototype:
start to create
solutions.
Test:
try your
solutions out.
Process
Innovation
Em
otional
Innovation
Fu
nc
tio
na
l
Inn
ov
ati
on
Dharam Mentor
Dharam Mentor
Design-thinking
leads to 3 types of
innovations
5 Stages of the Design-thinking Process:
Empathize:
research your
users’ needs.
Define:
state your
users’ needs
and problems.
Ideate:
challenge
assumptions
and create
ideas.
Prototype:
start to create
solutions.
Test:
try your
solutions out.
Process
Innovation
Em
otional
Innovation
Fu
nc
tio
na
l
Inn
ov
ati
on
Dharam Mentor
Dharam Mentor
Design-thinking
leads to 3 types of
innovations
5 Stages of the Design-thinking Process:
Empathize:
research your
users’ needs.
Define:
state your
users’ needs
and problems.
Ideate:
challenge
assumptions
and create
ideas.
Prototype:
start to create
solutions.
Test:
try your
solutions out.
Process
Innovation
Em
otional
Innovation
Fu
nc
tio
na
l
Inn
ov
ati
on
Dharam Mentor
Dharam Mentor
Design-thinking
leads to 3 types of
innovations
5 Stages of the Design-thinking Process:
Empathize:
research your
users’ needs.
Define:
state your
users’ needs
and problems.
Ideate:
challenge
assumptions
and create
ideas.
Prototype:
start to create
solutions.
Test:
try your
solutions out.
Technology
Feasibility
Business
Viability
People
Desirability
Process
Innovation
Em
otional
Innovation
Fu
nc
tio
na
l
Inn
ov
ati
on
Dharam Mentor
Dharam Mentor
Why do we (designers) innovate?
Because:
1) Address the issue
2) Improve the condition
3) Increase well-being
Why
Dharam Mentor
Dharam Mentor
Applying the
Good Design-thinking
framework.
To achieve these objectives:
1) Address the issue
2) Improve the condition
3) Increase well-being
Dharam Mentor
Dharam Mentor
Human
Centered
Good Design-thinking
is a “Human-centered”+ approach
to innovation!
Dharam Mentor
Dharam Mentor
Human
Centered
Community
Centered
+
Good Design-thinking
is a “Human-centered”+ approach
to innovation!
Dharam Mentor
Dharam Mentor
Human
Centered
Community
Centered
Planet
Centered
+ +
Good Design-thinking
is a “Human-centered”+ approach
to innovation!
Dharam Mentor
Dharam Mentor
Good Design-thinking
is a “Human-centered”+ approach
to innovation!
Dharam Mentor
Dharam Mentor
Technology
Feasibility
Business
Viability
People
Desirability
Process
Innovation
Em
otional
Innovation
Fun
cti
on
al
Inn
ova
tio
n
Examples:
Good Design-thinking
framework!
Dharam Mentor
Dharam Mentor
Technology
Feasibility
Business
Viability
People
Desirability
Process
Innovation
Em
otional
Innovation
Fun
cti
on
al
Inn
ova
tio
n
Examples:
Good Design-thinking
framework!
An example of how you can inculcate
sustainability through process
innovation.
Dharam Mentor
Dharam Mentor
Shoes bag, which further
helps consumers keep
their shoes protected.
Dharam Mentor
Dharam Mentor
Shoes bag, which further
helps consumers keep
their shoes protected.
Less trash means less
load on the city’s
garbage management
system.
Dharam Mentor
Dharam Mentor
Shoes bag, which further
helps consumers keep
their shoes protected.
Less trash means less
load on the city’s
garbage management
system.
Less cardboard usage
means fewer trees
have been cut and less
manufacturing waste.
Dharam Mentor
Dharam Mentor
Technology
Feasibility
Business
Viability
People
Desirability
Process
Innovation
Em
otional
Innovation
Fun
cti
on
al
Inn
ova
tio
n
Examples
Good Design-thinking
framework!
An example of how you can emotionally
inculcate sustainability
Dharam Mentor
Dharam Mentor
Educating individuals
about how their
negligence causes
damage.
Dharam Mentor
Dharam Mentor
Educating individuals
about how their
negligence causes
damage.
Bringing awareness to the
community about the side
effects of environmental
problems
Dharam Mentor
Dharam Mentor
Educating individuals
about how their
negligence causes
damage.
Bringing awareness to the
community about the side
effects of environmental
problems
Building/educating
awareness can lead
people to take care of
the planet.
Dharam Mentor
Dharam Mentor
Technology
Feasibility
Business
Viability
People
Desirability
Process
Innovation
Em
otional
Innovation
Fun
cti
on
al
Inn
ova
tio
n
Examples
Good Design-thinking
framework!
An example of how you can emotionally
inculcate sustainability
Dharam Mentor
Dharam Mentor
Dharam Mentor
Dharam Mentor
Technology
Feasibility
Business
Viability
People
Desirability
Process
Innovation
Em
otional
Innovation
Fun
cti
on
al
Inn
ova
tio
n
Examples
Good Design-thinking
framework!
An example of how you
can functionally inculcate
sustainability
Dharam Mentor
Dharam Mentor
We love to own an
energy-sufficient and
beautiful house.
Dharam Mentor
Dharam Mentor
We love to own an
energy-sufficient and
beautiful house.
Communities can live in a
much more independent
and sustainable manner.
Dharam Mentor
Dharam Mentor
We love to own an
energy-sufficient and
beautiful house.
Communities can live in a
much more independent
and sustainable manner.
The planet benefits
more when electricity
is produced naturally/
locally and consumed
locally.
Dharam Mentor
Dharam Mentor
Technology
Feasibility
Business
Viability
People
Desirability
Process
Innovation
Em
otional
Innovation
Fun
ctio
nal
Inn
ova
tion
Dharam Mentor
More
example...
Dharam Mentor
Dharam Mentor
Mindless-consumption
Dharam Mentor
Dharam Mentor
Dharam Mentor https://brightly.eco/blog/eco-friendly-oral-care-products#
Dharam Mentor
Dharam Mentor
Mindful
Consumption
Mindless
Consumption
Designers like ‘you’ should play a role
in increasing mindful consumption
through innovation!
Dharam Mentor
How
Dharam Mentor
As a designer, how can
you add value?
Dharam Mentor
Dharam Mentor
As a designer, you can
add value... Traditional Wisdom +
Modern Science Efficacy
Dharam Mentor
Dharam Mentor
traditional craft &
wisdom, such as:
1) Material selection
2) Shape choices
3) Usage of local tools
As a designer, you can
add value... Traditional Wisdom +
Modern Science Efficacy
Pre-industrial
era:
Dharam Mentor
Dharam Mentor
traditional craft &
wisdom, such as:
1) Material selection
2) Shape choices
3) Usage of local tools
Mass manufacturing and
scientific efficacy:
1) Lower cost mass products
2) Scientific approach followed
3) High on functionality
As a designer, you can
add value... Traditional Wisdom +
Modern Science Efficacy
Pre-industrial
era:
Industrial
era:
Dharam Mentor
Dharam Mentor
traditional craft &
wisdom, such as:
1) Material selection
2) Shape choices
3) Usage of local tools
Mass manufacturing and
scientific efficacy:
1) Lower cost mass products
2) Scientific approach followed
3) High on functionality
A blend of traditional wisdom and
scientific efficacy, involving:
1) Use of organic materials
2) Inspiration drawn from culture
3) The fusion of traditional craft and
modern scientific knowledge
As a designer, you can
add value... Traditional Wisdom +
Modern Science Efficacy
Pre-industrial
era:
Industrial
era:
Post-industrial
era:
Dharam Mentor
Dharam Mentor
Traditional Wisdom +
Modern Science Efficacy
Example:
Dharam Mentor
Dharam Mentor
Traditional Wisdom +
Modern Science Efficacy
Example:
Dharam Mentor
Dharam Mentor
Traditional Wisdom +
Modern Science Efficacy
Example:
Dharam Mentor
Dharam Mentor
Sum
Dharam Mentor
Dharam Mentor
Holistic Approach/
Methodology Matters!
Dharam Mentor
Dharam Mentor
Mindful
Consumption
Mindless
Consumption
Designer/innovator’s
intent matters!
Dharam Mentor
Dharam Mentor
Designer/innovator’s
methodology matters!
Traditional Wisdom +
Modern Science Efficacy
Dharam Mentor
Thank
you
1 von 57

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Amity University | Dharam Mentor | Presentation