Awsum is an Indian FMCG company that creates functional food products to help urban millennials deal with modern lifestyle disorders. Their flagship product is Ayurveda-inspired functional chocolate infused with herbs and botanicals to provide benefits like better sleep, immunity, stress relief, and daily energy. The brand vision is to excite customers with products that improve health and help achieve goals. Awsum differentiates itself from traditional pharmaceutical supplements by promoting positivity, optimism, and youthfulness.

1. Brand/Visual Language
Brand Auditing: 086/2021
Awsum
New Age Modern FMCG Product Company
Brand/Visual Language
Brand Auditing: 088/2021
By:

2. Brand/Visual Language
Brand Auditing: 086/2021
Awsum brand vision: Create an exciting range of products
with functional benefits that can help the urban working
millennials deal better with modern-day lifestyle disorders.
Brand Auditing: 086/2021
Functional food means it provides health
benefits beyond its nutritional value.
Functional + chocolate = Functionalate
Functional Chocolate bars are made with Dark
Chocolate (60% cacao) that offers the best of both
worlds - less fat, less sugar, and more flavor. Crafted in
Idaho from raw Fair Trade cacao, these bars are 100%
plant-based, vegan & gluten-free.
Is chocolate a functional food?
Scientists recommended that 200 calories of chocolate
could be eaten daily while maintaining a healthy diet.
Dieticians now refer to chocolate as a “functional food,”
meaning it provides health benefits beyond its nutritional
value.
Millennial population which comprises of the people born during
the period 1981-1996, their population in India is estimated at 426
million, which is approximately 34 per cent of the total Indian
population.
The brand vision: Create an exciting range of products
with functional benefits that can help the urban working
millennials deal better with modern-day lifestyle disor-
ders.

3. Brand/Visual Language
Brand Auditing: 086/2021
Royal
Pharma
Supplement
Traditional
Antique
Gourmet food
What Awsum is NOT

4. Brand/Visual Language
Brand Auditing: 086/2021
Excitement
Joy
Euphoria
Passion
Youthfulness
positivity
optimism
What Awsum brand is

5. Brand/Visual Language
Brand Auditing: 086/2021
Functional food means it
provides health benefits beyond
its nutritional value.
Awsum Chocolate is India’s first Ayurveda Inspired Functional chocolate. Premium
dark and Milk chocolate infused and enriched with ayurvedic herbs and botanicals
that will improve your life and help you achieve your goals.
Sleep Chocolate
Active Immunity Chocolate
Goodbye Stress Chocolate
Daily Energy Chocolate

6. Brand/Visual Language
Brand Auditing: 086/2021
Awsum Identity Design

7. Brand/Visual Language
Brand Auditing: 086/2021

8. Brand/Visual Language
Brand Auditing: 086/2021

9. Brand/Visual Language
Brand Auditing: 086/2021

10. Brand/Visual Language
Brand Auditing: 086/2021

11. Brand/Visual Language
Brand Auditing: 086/2021

12. Brand/Visual Language
Brand Auditing: 086/2021

13. Brand/Visual Language
Brand Auditing: 086/2021

14. Brand/Visual Language
Brand Auditing: 086/2021

15. Brand/Visual Language
Brand Auditing: 086/2021

16. Brand/Visual Language
Brand Auditing: 086/2021

17. Brand/Visual Language
Brand Auditing: 086/2021

18. Brand/Visual Language
Brand Auditing: 086/2021

19. Brand/Visual Language
Brand Auditing: 086/2021

20. Brand/Visual Language
Brand Auditing: 086/2021
We are India’s First Ayurveda Inspired
Functional-chocolate brand
Is chocolate a functional food?
Scientists recommended that 200 calories of chocolate could be
eaten daily while maintaining a healthy diet. Dieticians now refer to
chocolate as a “functional food,” meaning it provides health benefits
beyond its nutritional value.
Theobroma cacao, the food of the gods, has been used as food,
medicine for thousands of years. In its pure form, raw cacao is an
amazing source of antioxidants, protecting us from free radicals,
helping to keep us vibrant and healthy.

21. Brand/Visual Language
Brand Auditing: 086/2021

22. Brand/Visual Language
Brand Auditing: 086/2021

23. Brand/Visual Language
Brand Auditing: 086/2021

24. Brand/Visual Language
Brand Auditing: 086/2021

25. Brand/Visual Language
Brand Auditing: 086/2021

26. Brand/Visual Language
Brand Auditing: 086/2021

27. Brand/Visual Language
Brand Auditing: 086/2021

28. Brand/Visual Language
Brand Auditing: 086/2021

29. Brand/Visual Language
Brand Auditing: 086/2021