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01_ Brief history of logo.pdf

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01_ Brief history of logo.pdf

  1. 1. 1 LOGODESIGN - WORKSHOP A brief History of logo
  2. 2. 2 A brief History of logo When did companies first start using logos?
  3. 3. 3 A brief History of logo What were some of the earliest designs?
  4. 4. 4 A brief History of logo It’s time to dive into the fascinating history of logo design!
  5. 5. 5 4000 BC
  6. 6. 6 4000 BC Ancient Egyptians developed hieroglyphs,
  7. 7. 7 4000 BC Ancient Egyptians developed hieroglyphs, a system of writing where symbols like hooks and circles represented ideas, words, and sounds.
  8. 8. 8 2700 BC Ancient Romans used hot iron brands to mark
  9. 9. 9 2700 BC Ancient Romans used hot iron brands to mark their livestock. This practice carried over to the Old West in America, where farmers would mark their cows with a logo as a way to signify ownership.
  10. 10. 10 520 BC Ancient Greeks used owls to symbolise wisdom and knowledge. This motif appeared on coins created from bronze.
  11. 11. 11 479 AD – 1350 Metalsmiths created exclusive sigils for aristocratic families in the Middle Ages. These images were engraved into shields and used to decorate banners that were carried in battle, showing both pride and loyalty to the family “brand.”
  12. 12. 12 1366 Stella Artois, the famous brewer from Belgium, was one of the first to use a company logo.
  13. 13. 13 1600s - 1800s Newspaper and magazine ads became popular, meaning companies could gain attention with more than word-of-mouth. At this time, many brands were already using logos, though they could only be printed in black-and-white.
  14. 14. 14 1810 German politician Johann Wolfgang von Goethe was the first to explore color psychology. His book, “Theory of Colours,” discusses how color affects mood and emotion, influencing the logo designs of the future.
  15. 15. 15 1837 Chromolithography, or color printing, was invented by Louis Prang in Boston. Metal was a particularly popular material, with logos being printed on tobacco tins, lunch boxes, keychains, trays, signs, and many other items.
  16. 16. 16 1843 Offset printing, a branch of chromolithography, was used for magazine ads, posters, catalogues, and product packaging. Macy’s, Colgate, and Budweiser were a few of the companies printing their logos with this technology.
  17. 17. 17 1876 Bass Brewery, founded in the United Kingdom in 1777, displayed the first trademarked logo by the British government. The logo was so famous it was mentioned in James Joyce’s novel, “Ulysses.”
  18. 18. 18 1905 John Cadbury, the Willy Wonka of the United Kingdom, was one of the first to print his logo directly on the product’s package. This best-selling chocolate bar featured a whimsical font and eye-catching colors on the wrapper.
  19. 19. 19 1907 Screen printing made it possible to print logos on a variety of surfaces.
  20. 20. 20 1912 Pierre de Coubertin, a French scholar, designed the interlocking rings for the Olympic games in Stockholm. The rings are one of the most iconic designs in history and symbolise the unification of all nations without discrimination.
  21. 21. 21 1920s - 1930s The Golden Age of cinema unleashed a wave of big movie studios, all bearing their distinct logos. To this day, designs like MGM’s roaring lion and Universal’s spinning globe make their appearance on screen before the movies roll.
  22. 22. 22 1941 Bulova Watch Company became the first to advertise on television. Their commercial, which aired during the Brooklyn Dodgers and Philadelphia Phillies game, showed their original clock logo and cost a reported $4 to $9 total.
  23. 23. 23 1950s 1950s Fast-food chains, like McDonald’s and Burger King, started becoming famous all over the country. Most of these restaurants use red in their logo because it evokes a sense of urgency and increases our appetites.
  24. 24. 24 1976 Designed by Danne & Blackburn in New York, NASA’s logo evokes a sense of patriotism. This became a symbol of pride for astronauts, especially when the Voyager launched on its interstellar mission a year later. The NASA Graphics Standards Manual by Richard Danne
  25. 25. 25 1977 Milton Glaser designed the iconic “I Love New York” logo to bring more tourism to the Big Apple. His original design was sketched on a napkin and offered for free to the New York State Department of Commerce.
  26. 26. 26 1998 The world completely changed when Google launched. Co-founder Sergey Brin designed the original logo using a free editing program, but eventually changed the colors and font as the search engine became successful.
  27. 27. 27 2004 Facebook became a popular social media platform. Companies could pay for targeted ads, plus Facebook’s logo could be included on other websites to encourage shared content.
  28. 28. 28 2016 While consistency is key, some companies change their logos based on their evolving brand identity and target audience. Instagram is a good example of rebranding done right.
  29. 29. 29 2019 Logos are always needed for upcoming events and businesses.
  30. 30. 30 LOGODESIGN - WORKSHOP Some more...
  31. 31. 31 A brief History of logo
  32. 32. 32 In sum...
  33. 33. 33 In sum... 4000 BC to 520 BC Egyptians Romans Greeks
  34. 34. 34 In sum... 4000 BC to 520 BC Egyptians Romans Greeks 479 AD – 1350
  35. 35. 35 In sum... 4000 BC to 520 BC Egyptians Romans Greeks 479 AD – 1350
  36. 36. 36 In sum... 4000 BC to 520 BC 1843 Offset printing, a branch of chromolithography. Egyptians Romans Greeks 479 AD – 1350
  37. 37. 37 In sum... 4000 BC to 520 BC 1843 Offset printing, a branch of chromolithography. Egyptians Romans Greeks 479 AD – 1350
  38. 38. 38 In sum... 4000 BC to 520 BC 1843 Offset printing, a branch of chromolithography. Egyptians Romans Greeks 479 AD – 1350
  39. 39. 39 In sum... 4000 BC to 520 BC 1843 1950s Offset printing, a branch of chromolithography. Egyptians Romans Greeks 479 AD – 1350
  40. 40. 40 In sum... 4000 BC to 520 BC 1843 1950s 1998 Offset printing, a branch of chromolithography. Egyptians Romans Greeks 479 AD – 1350
  41. 41. 41 In sum... 4000 BC to 520 BC 1843 1950s 1998 Offset printing, a branch of chromolithography. Egyptians Romans Greeks 479 AD – 1350
  42. 42. 42 Thank you

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