1. DHANANJOY KR. NATH
Mobile: +91 9435592210 / Tel.: 7578860 (R) / E-Mail: email@example.com
Seeking managerial assignments in Sales & Marketing / Operations / Brand Management with a leading organisation
Location Preference: Anywhere.
Offering 8+ years of experience in FMCG industry covering Sales & Marketing, Business Development,
Channel Management, Customer Relationship Management
Currently associated with Emami Limited as Area Sales Manager – FMCG Division
Proficient in increasing sales revenues, developing profitable & productive business relationships and building
an extensive client base; distinction of accomplishing multi-fold revenue increase
Possess accomplished qualifications in capturing market opportunities for accelerating product
launch/promotions and brand management activities
Adept in managing merchandising activities
Skilled in implementing sales promotion plans, events as well as other ATL & BTL activities to generate sales fo r
achievement of targets.
Conversant with the concepts of Channels ,Direct Sales, B2B & B2C ,MT Sales
An impressive communicator with honed leadership & problem solving skills
AREAS OF EXPERTISE
Sales & Marketing
Driving business growth through identification & penetration of new market segments for attainment of targets
with a view to optimise revenue in across Channels.
Tapping areas of growth & proposing new projects to the management to capitalize on such opportunities through
market intelligence activities
Forecasting sales targets and executing them in a given timeframe thereby enhancing existing clientele
Interpreting the competition after in-depth analysis of market information to fine-tune the marketing execution
strategies and escalate business volumes.
Networking with reliable dealers/ retail channel partners resulting in deeper market penetration and reach
Developing and appointing new business partners to expand product reach in the market; wo rking in close
interaction with the dealers & distributors to assist them to promote the product
Key Account Management
Initiating and developing relationships with key decision makers in target organisations for business development
Identifying prospective clients from various sectors, generating business from the existing ones, thereby achieving
Since Apr’16: Emami Ltd., Guwahati Branch as Area Sales Manager – FMCG Division
Products: Personal Care & Skin Care Products, Home Care Products, Ayurvedic Medicines.
Areas Assigned: Assam and Other NE sates.
Steering activities for promoting and selling products included in the Emami Ltd.’s portfolio in the assigned areas
with a team of 4 Payroll Area Sales Executive
Taking initiatives for developing new business in rural areas; leading sales & distribution networks of FMCG
businesses in rural and Urban markets for revenue expansion
Involved in streamlining the existing and implementing new S&D processes for managing ongoing and emerging
business needs of rural markets
Chalking out & implementing trade marketing & distribution plans at outlet level for achieving sales expectations
2. KEY FOCUS AREAS:
TRADE MARKETING & DISTRIBUTION plans.
Implementation of Brand input plans.
HORECA & Institutional sales.
WHOLESALE DEALER/Stockiest/Super Stockiest operations.
Code of conduct and statutory compliance.
Systems and Process maintaining and Training and Development.
New Business Opportunities.
Planning& implementation newS&Dprocesses tomanage ongoingand emerging business needs.
Responsible for planning and distribution of sales targets Sales Rep wise/ SKU wise/ Distributor wise/ Route wise .
Maintaining daily sales, performing gap analysis vis-à-vis targets and take corrective actions.
Ensuring timely submission of Returns and good performance of Sales Area I n charge and adherence of S&D Plan.
Providing quality Training and guidance and motivation to Sales Team for delivering high performance.
Ensuring achievement of targeted MOM growth and YTD growth targets .
Sending various tracking reports to HO like , PRODUCTIVITY, SALES POSITION REPORT, INVESTEMENT CONTROL, and
Monitoring the performance of the channel partners and takes corrective actions accordingly.
Identifying and networking with reliable channel partners to have deeper market reach.
Maintaining inventory levels with channel partners to ensure timely deliveries
Mapping client’s requirements and providing them expert advisory services pertaining to selection of right products.
Identifying prospective clients, generating business from the existing clientele, thereby achieving business targets.
Implementing sales promotion plans &newstore concepts to generate sales for achievement of targets; coordinating the in-store
promotional activities for new releases & special products.
Responsible for implementing promotional activities like Hoarding fixation & advertisement & putting up banner.
Maintaining healthy & cordialrelationships with the clients for expanding business &resolving the queries & complaints for high
Motivating the team andensuring each fieldofficer makes the at least the minimum number of calls per beat andincrease the % o f
Conceptualizing andimplementing sales &marketing for RealEstate sales plans in tune with macro business plans, thereby
Providing input to Trade Marketing andensuring effective communication andimplementation of Trade input.
Forecasting /Budgeting andeffective stockandFund Control.
At Emami Limited, Guwahati : Apr 2016 to present
Positively appointed 3 (three) Distributors for driving growth & increasing coverage .
Implementations of S&D plan.
At Dabur India Ltd., Guwahati. : May 2013 to Apr 2016
Positively appointed 7 new dealers and 49 sub dealers for increasing coverage and GROWTH.
Contribution In Foods business was highest in east.
Completed coverage plan up to all 10k markets of NE.
Handling largest Territory in North East for Dabur Business in termsof value and Vol.
Rated “Good “in 13-14 & “Strong” in 14-15 and 15-16 performance appraisal.
Completed 100% infrastructure development Plan.
Achieved 100% New Product Launch Target & Development year plan .
MoM Branch, accuracy in forecast is 95%+
Begged“ SPOT” award for delivering Best Performance Year 2014-15
At ITC Ltd, Guwahati : June 2008 to May 2013
ITC Ltd: Guwahati Marketing Branch, which caters entire North East
Jul’08-Jul’09 Sales Trainee
May’09-May’13 Area Executive
Area of Operations: Tripura, Upper Assam, Arunachal Pradesh, Tezpur, Nagaon, North Bank, Aizawl, Barak Valley,
Guwahati and Kolkata
Handled sales of the products for achieving the set targets
Oversaw brand management activities for establishing Personal Care business
Engaged in the appointment of new stockist for expanding the dealer network
Received “Good” rating in the 1st
highest growth in the Personal Care Business in terms of volume & value in North East Market
Significantly contributed towards making Tripura as the highest value & volume generating market for ITC’s
Personal Care Business in North East market
Stood 1st in ITC Star Wars Quiz Competition in 2011 and 2012
Adjudged as the Runners-up in ITC Star Wars Quiz Competition for the years 2012 and 2013
Got promoted as H2 Manager from H1 in 2011
Demonstrated abilities in making ITC’s soap brand as the market leader in mid–pop segment for North East region
Experience in dealing RTE & Tobacco products all channels and institutions
Year Degree Institution
SHC school, Nagaon-
2005 10+2 KaloaborCollege,Nagaon-
2008 B.Com. (Finance) Guwahati Commerce College, Guwahati-
2012 MBA (Marketing) Vinayak Mission University, Tamil Nadu-
Merchandizing and Sales
How to Develop Rural Markets for Sales and Marketing
Basic SAP Application
How to Develop Rural Salesman to increase the productivity
Position in Inter-school Quiz Competition in 2001
Data Managing Software
4. Date of Birth : 17th
of May, 1987
Languages Known : Hindi, English, Bengali and Assamese
Address : South Sarania, Ulubari, Guwahati, Assam