• Business may be understood as the organized
efforts of enterprise to supply consumers with
goods and services for a profit.
• Businesses vary in size, as measured by the
number of employees or by sales volume. But,
all businesses share the same purpose: to
4. C.2 BUSINESS GOALS
• Employee satisfaction and development -
Business is people.
• Quality Products and Services - Persistent quality
of products earns
• Market Leadership
• Joy of creation
• Service to society
5. C.3 BUSINESS ENVIRONMENT
• The combination of internal and external factors
that influence a company's operating situation.
• The business environment can include factors such
as: clients and suppliers; its competition and
owners; improvements in technology; laws and
government activities; and market, social and
• The business environment poses threats to a firm
or offers immense opportunities for potential
• Social and culture Environment It refers to
people’s attitude to work and wealth; role of
family, marriage, religion and education;
ethical issues and social responsiveness of
• Political Environment A stable
and dynamic political environment is
indispensable for business growth.
8. .• Legal Factors Legal factors relate to new laws
or directives governing how businesses
behave. This can be in relation to other
businesses, customers or the environment.
• Demographic Factors Demographics play a
crucial role in the success of businesses, as
learning consumer characteristics helps a
business owner determine what products and
services to create and how to market them.
• Economic Environment Business obtains all its
needed inputs from the economic environment and
it absorbs the output of business units.
• Technological Environment Technology changes
fast and to keep pace with it, businessmen should
be ever alert to adopt changed technology in their
10. C5.ENVIRONMENT – BUSINESS
• There is symbolic relationship between business
and its environment and among the
• These environmental forces are dynamic. They
keep on changing as years roll by, so does
• A particular business firm, by itself, may not be in
a position to change its environment. But along
with other firms, business will be in a position to
mould the environment in its favor.