7 steps for one of the most valuable actions you can perform while using LinkedIn for social selling success: requesting the warm introduction (and where Sales Navigator fits into this workflow).
Sales Navigator and Social Capital 7 Steps to Repeatable Social Selling
1. Sales Navigator & Social Capital:
7 Steps for Repeatable Social Selling
2. 0
2
4
1 2 3 4 5 6 7
TeamLink LeadBuilder
Your Social Capital level with your introducer
= The threshold of Social Capital needed for your introducer to be willing to make a future introduction
for you. This decreases in steps 3-5, as your introducer awaits feedback from the target about you.
The 7 Steps
= The increase in access to Social Capital provided to you by Sales Navigator.
= The steps in the process amplified by Sales Navigator.
Repeat
Connect to a
large &
quality 1st
degree
network
Search
skillfully to
sift through
LinkedIn
profiles
rapidly, sorte
d by
relationship
Request a
warm
introduction
to a target
you find in
your search
Make it easy
for your
introducer to
introduce
you to your
target
Deliver
value when
you meet
with your
target
Your target
thanks your
introducer
for the
introduction
to you
Introducer
is eager to
introduce
you to
more
targets
1 2 3 4 5 6 7
Repeat
3. RockTech for LinkedIn™
Social Selling Guidance for the Enterprise
CloudMate %
500+ +
www.rocktech.com or sales@rocktech.com