1.
i
A
Project Report
On
“A study to create awareness & acceptance level of Hindustan times news paper among
customer in pune city”
For
Hindustan times
Submitted By
Devendra Nitin Bandishti
Under the Guidance of
Dr Nivedita Ekbote
Submitted To
Savitribai Phule Pune University
In the partial fulfillment of the requirements for the award of
Masters in Business Administration (MBA)
Through
Progressive Education Society’s
Modern Institute of Business Management
Batch 2018-2020

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DECLARATION
I Devendra Nitin Bandishti of MBA-2 Seat No……….. hereby declare that the project work
titled “A study to create awareness & acceptance level of Hindustan times news paper
among customer in pune city” which has been submitted to university of Pune, is an original
work of the undersigned and has not been reproduced from any other source.. I further declare
that the material obtained from other sources has been duly acknowledged in the report.
Date :- Signature :-
Place:- Name:-

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ACKNOWLEDGEMENT
.
I would like to thank “Hindustan times” and “Modern Institute of Business Management”
for giving me an opportunity to learn and pursue My Summer Internship and understand about
sales and Marketing
I would like to thank and express my sincere gratitude to Abhishek bhingarkar His constant
encouragement, valuable insights and attention to detail had made this exercise, a great learning
experience.Special thanks to Dr Nivedita Ekbote Ma’am for her valuable guidance in
completing this project and helping me to understand this project better and supporting me with
her expertise on the same to make my project worth for my own benefit and also for the overall
benefit of the objective of the summer project.

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EXECUTIVE SUMMARY
In the most matured economies the print media faces stiff competition and a shrinking share
of advertising pie, in India it continued to dominate media budgets. Yet during the year in
review the, there was tremendous pressure on advertising budgeted and this impacted
company’s revenues.
Mint is India's second largest business newspaper published by HT Media Ltd, the Delhi-based
media group which also publishes the Hindustan Times. It mostly targets readers who are
business executives and policy makers. It is India's first newspaper to be published in the
Berliner format. Mint exclusively carries "Wall Street Journal" branded editorial content in its
pages by virtue of the content sharing partnership between HT Media and Wall Street Journal.
My project title was to identify the customer perception of ‘Mint’ a business newspaper from
HT Media with special reference to Noida region. Objective of the project was to identify the
brand awareness & perception for Mint and also the availability for the Mint newspaper. It also
involves the work to find out some measures for enhancing the corporate reach of the
newspaper. There were other newspapers in the market like The Economic Times, Business
Line, The Financial Express and Business Standard which were different from Mint because
all these were hardcore financial newspapers but Mint gives casual business reading to the
readers.
In training I was also assigned to generate the sales of mint. This was done through cold calling
in the corporate offices and to working professionals. For this purpose I did sales presentation,
follow ups, etc. At the end of the training I contributed with 7 mint newspaper subscription to
the company.
Without collecting data and its analysis any project is incomplete, thus I surveyed 51 people
by way of a structured questionnaire. Analysis part has been done through putting this data into
statistical software i.e. SPSS 20.

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CHAPTER-
INTRODUCTION

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Hindustan Times (HT) is one the leading newspapers in India. It is distributed widely across
the country with numerous readers. The daily has been published and well received in many
regional parts of indianite and is one of the most circulated newspapers in India. It is because
of the authenticity of the news. It is one of the market toppers in north India. The newspaper
has been working since the Indian independence movement. Hindustan Times has reached
nook and corner of India. Leadership through quality and innovation is the main success
element of the Hindustan Times Limited. The paper has editions from New Delhi, Mumbai,
pune and Kolkata. It is also printed from Bhopal, Jaipur and Ranchi. HT has also come up with
India's first youth daily called as HT Next. However, the print location of Jaipur HT was
discontinued with unknown reasons. Recently HT has launched a national business newspaper
called Mint. Over seven decades the organization has been a major force in the print media
.The Hindustan Times Ltd. plans to consolidate itself as a vibrant and modern media
powerhouse through strategic partnerships, ever-increasing scope of operations and a consumer
focused approach.
Circulation is another major division of the business office and is usually headed by a major
executive, the circulation manager, since the newspaper ultimately stands or falls on the basis
of the number of steady readers that can be enrolled.
The circulation manager may have any or all of the following subdivisions under his
supervision:
1) City Circulation:
It involves the maintenance of circulation records for the city of publication; the recruitment,
supervision and reimbursement of carrier boys; the: supervision of district men who oversee
circulation by subdivisions of the city, taking responsibility for moving papers to the
newsstands, relations with news-stand operators, etc.
2) Area Circulation:
Responsibilities here include getting papers destined for the surrounding area into the mail and
operation of a fleet of tempos/taxis to carry the papers into surrounding areas where mail
service is not rapid enough.

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3) Sales Promotion:
It involves the direction of an office staff to keep records, notifying subscribers when their
subscriptions need renewing, the handling of complaints, new subscriptions and renewals over
the counter, by mail, etc.
Promotion is essentially the "public relations" department of the newspaper. Where a separate
promotion department exists, it usually is responsible for initiating promotion policies, subject
to the approval of the publisher, and usually coordinates the promotional activities of other
departments.
Board of Directors:-
 Chairperson - Shobhna Bhartiya
 Chief Executive Officer - Rajiv Verma
 Directors - KN Memani, NK Singh, Ajay Relan, Mukesh Aghi
 Whole time Directors - Priyavrat Singh, Shamit Bhartiya

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CHAPTER-
OBJECTIVES

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 To create awareness level amongst customer with respective Hindustan times
newspaper.
 To study acceptance level & satisfaction level with respective Hindustan times
newspaper.
 To find out Expectations of customer with respective Hindustan times newspaper.

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CHAPTER-
COMPANY PROFILE

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Hindustan Times is an Indian English-language daily newspaper founded in 1924 with roots in
the Indian independence movement of the period ("Hindustan" being a historical name for
India).The newspaper is owned by Rajya Sabha M.P. Shobhana Bhartia who was nominated
by Congress and hence the newspaper has pro Congress tone.
It is the flagship publication of HT Media. Hindustan Times is one of the largest newspapers
in India, by circulation. According to the Audit Bureau of Circulations, it has a circulation of
1.16 million copies as of November 2015.The Indian Readership Survey 2014 revealed that
HT is the second most widely read English newspaper in India after The Times of India. It is
popular in North India, with simultaneous editions from New Delhi, Mumbai, Kolkata,
Lucknow, Patna, Ranchi, Bhopal, and Chandigarh. In The Brand Trust Report 2012, Hindustan
Times was ranked 291st among India's most trusted brands and subsequently, according to the
Brand Trust Report 2013, Hindustan Times was ranked 434th among India's most trusted
brands. In 2014 however, Hindustan Times was ranked 360th among India's most trusted
brands according to the Brand Trust Report 2014,a study conducted by Trust Research
Advisory, a brand analytics company. Other sister publications of Hindustan Times are Mint
English business daily.Hindustan Times is owned by the KK Birla branch of the Birla family.

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INDUSTRY PROFILE
In the case of Indian media scenario, during the first stage, Indian journalism evolves slowly
and in this period the freedom struggle takes place. The second period saw constant debut on
the freedom of press. The govt. first fixed the price and pages of daily. The third period has a
growing emphasis attained an equal status with other industry and they also depend on
advertisement and other promotional activities to increase their circulation.
The Indian press consists more than 15000 newspapers in 20 different languages with
combined circulation of more than 55 million most the major dailies are membership in Indian
Newspaper Society (INS). Printed dailies came in to existence in 15th and 16th century but
they were very expensive, and had a very small circulation.
As the daily become popular, they provide more and more changes. They began to change
according to the needs to the readers by offering more and varied information and services.
THE PRESS AT PRESENT
The growth of the press in India not limited and the expansion is in terms of number and
circulation. In the case of quality also there has been perceptible change for better. Today the
Indian press utilize almost all latest technologies. Computer controlled translation and type
setting, sophisticated printing, technologies, electronic disk storage , video display terminals
etc have become common features of news paper industry that leads to the growth and
development only a few Indian newspapers maintain production quality and circulation with
the best among the international dailies.

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PRODUCTS
HT PACE, an initiative launched by Hindustan Times to induce reading among the youth, has
gone online. The website, according to Annaporna Singh, general manager - education, HT
Media Limited, adds a new dimension to classroom learning. "It integrates the daily newspaper
with high-tech avenues of learning providing students, educators, parents and the community
instant access to all the initiatives of PACE," she says.
Launched in 1998, PACE or Partnerships for Action in Education has a detailed programme to
initiate youngsters into the habit of reading. The website is a repository of information on
PACE and its activities, and through it the company is hopeful of reaching a large number of
people.

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CHAPTER-
VISION & MISSION

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VISION
1.To stand at a respectful position in this competitive marathon and also to keep up the pace
of the changing needs of their value readers
2. To win more and more readers to their cause.
MISSION
1. The mission is to create space for the market share of MINT by tapping uncovered market
and by taking bites from competitor’s bit from market share.
2. Getting the benefits of the paper to be known to the market.
3. They endeavor to improve the quality of people’s lives by empowering them through
information entertainment & education daily.

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CHAPTER-
Research Methodology

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Types of Research and Research Design
 Quantitative Research- Quantitative research generates numerical data or information
that can be converted into numbers. Only measurable data are being gathered and
analyzed in this type of research.
RESEARCH METHODOLOGY
1) A questionnaire was prepared to find the differentiator point in other newspapers so that
we could increase sales.
2) As newspaper users are mostly from the employees of corporate offices therefore these
were our target customers.
3) Survey has been done out of the company covering a wide cross-section of the industry.
4) The question was presented in one to one interview with each of the respondents.
5) Responses of the concerned persons had been thoroughly analyzed.
6) Conclusions had been arrived at using the response of the concerned persons and not on
questionnaire alone.
MARKET SEGMENTATION
Track On will have market segmentation on three basis:
The geographic target area is Pune city

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RESEARCH DESIGN
Design specifies the methods and procedures for conducting a particular study. A research
design is the arrangement of conditions for collection and analysis of the data in a manner that
aims to combine relevance to their search purpose with economy in pro Exploratory Research
Design Exploratory research, as the name states, intends merely to explore the research
questions and does not intend to offer final and conclusive solutions to existing problems.
Conducted in order to determine the nature of the problem, this type of research is not intended
to provide conclusive evidence, but helps us to have a better understanding of the problem.
When conducting exploratory research, the researcher ought to be willing to change his/her
direction as a result of revelation of new data and new insights.
Exploratory research design does not aim to provide the final and conclusive answers to the
research questions, but merely explores the research topic with varying levels of depth. It has
been noted that “exploratory research is the initial research, which forms the basis of more
conclusive research. It can even help in determining the research design, sampling
methodology and data collection method”. Exploratory research “tends to tackle new problems
on which little or no previous research has been done”. Unstructured interviews is the most
popular primary data collection method with this type of research.
DATA COLLECTION METHOD
1) Primary Data: - Primary data means data that are collected by different techniques like
questionnaire, Survey, Schedules etc. In this project, primary data has been collected by the
means of questionnaire.
2 Secondary Data: - Secondary data means data that are already available i.e.: they refer to the
data which have already been collected and analyzed by someone else. Usually published data
are available in: Various publications of the central, state/local governments or foreign

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governments, technical and trade journals etc. The secondary data involved in this project has
been gathered from the internet.
SAMPLE DESIGN
A Sample Design is a definite plan for obtaining a sample from a given population. It refers to
the technique to the procedure adopted in selecting items for the sampling designs are as below:
Sample Size
The sample size has been 130. Conclusions had been arrived at using the response of the
questionnaire.
Sampling Method
In this marketing research project, I am using Random sampling method(a method of selecting
a sample (random sample) from a statistical population in such a way that every possible
sample that could be selected has a predetermined probability of being selected). Sample Type
LIMITATION OF THE STUDY
1) The sample area and sample size has been limited due to time constraint.
2) Respondents are reluctant for their feedbacks & opinions, and authenticity of their
statements can’t be verified too.
3) All the observation and recommendation will be made on the feedback obtained from survey.

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CHAPTER-
Data Analysis and Interpretation

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1) Type of organisation ?
Interpretation:-
It can be observed that out of 130 readers there are 5% banking account 6% people
11% retails 78% hotels who can read news paper.
0
10
20
30
40
50
60
70
80
banking account it retails hotal
Name of organisation
percentage
Name of organisation No of
customer
Percentage
Banking account 5 5.5%
It 5 3.4%
retails 10 3.5%
Hotel 70 52.7%
others 20 34.5%
Total 130 100%

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2) Do you read Hindustan times ?
Do you read hindustan
tines
No of customer persentage
Yes 35 33.3%
No 75 66.7%
Total 130 100%
Interpretation:-
It can be observed that out of 130 samples there are only 33.30% people who are read
of Hindustan times newspaper
35
75
33.30%
66.70%
0
10
20
30
40
50
60
70
80
Yes No
how many people read hindustan times
news paper
No of customer persentage

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3) Which product comes your mind you read newspaper ?
Name of newspaper No of customer percentage
Times of india 70 56.6%
Sakal times 25 25.7%
Hindustan times 10 17.7%
Total 130 100%
Interpretation:-
It can be observed that out of 130 samples there are only 17.7% people who are read
of HT newspaper. There are 56.6% people who can read times of india news paper.
And there are 25.70 % who can read sakal times.
70
25
10
56.60%
25.70%
17.70%
0
10
20
30
40
50
60
70
80
Times of India Sakal times Hindustan times
Product
No of customer persentage

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4) Do you read business newspaper ?
Reading business
news paper
percentage Number of people
Yes 63.20% 95
No 36.20% 35
Total 100% 130
Interpretation:-
It can be observed that 100% of sample size there are 63.20 who can read business
news paper and 36.80% they can’t read business news paper.
00
63.20%
36.80%
0
0.1
0.2
0.3
0.4
0.5
0.6
0.7
Do you read business
newspaper ?
Yes No
How many people read business news paper

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5) Do you sub newspaper for official used ?
Official used No of customer Percentage
Yes 80 62.2%
No 50 37.8%
Total 130 100%
Interpretation:-
It can observed that 100% of sample size there are 62.20% of people for official
used and there are 37.80% people they can’t used for official Hindustan times news
papers.
80
50
62.20%
37.80%
0
10
20
30
40
50
60
70
80
90
Yes No
Official used
No of customer Percentage

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6) Which newspaper is subscribe at your home ?
Subscribe newspaper at
home
No of customer percentage
Sakal times 40 36%
Hindustan times 30 11.7%
The times of india 50 43.2%
Economics times 10 9%
Total 130 100%
Interpretation:-
It can be observed that 100% of sample size there are 36% people they can subscribe sakal
times. there are 11.70 people they can subscribe Hindustan times, there are 43.20% people they
can subscribe the times of india and there are 9% of people they can subscribe economics times
news paper at home.
40
30
50
10
36%
11.70%
43.20%
9%
0
10
20
30
40
50
60
Sakal times Hindustan times The times of india Economics times
Subscribe newspaper at home
No of customer percentage

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7) How do you read HT as a brand ?
HT as a brand No of customer Percentage
Very good 50 30.1%
Good 80 69.9%
Bad 0 0%
Total 130 100%
Interpretation:-
It can be observed that 100% of sample size there are 30.10% people they can
vote very good and there are 69.90% of people they can vote good for Hindustan
times news papers.
50
80
0
30.10%
69.90%
0%0
10
20
30
40
50
60
70
80
90
Very good Good Bad
HT as a brand
No of customer Percentage

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8) How do you find Hindustan times ?
Find as a brand No of customer Percentage
Expensive 25 10%
Very expensive 10 8.2%
Economical 95 81.8%
Very economical 0 0%
Total 130 100%
Interpretation:-
It can observed that 100% of sample size it can find as a brand for Hindustan times
news paper there are 10% of people they vote expensive. There are 8.20% people
they can vote very expensive. There are 81.80% people they can vote economical
and there are 0% people they can vote very economical.
Expensive Very expensive Economical Very economical
10% 8.20%
81.80%
0%
FIND AS A BRAND
No of customer Percentage

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9) Do you have habit of reading newspaper ?
Reading habit No of customer Percentage
Yes 70 51.3%
No 20 10.6%
Sometimes 40 38.1%
Total 130 100%
Interpretation:-
It can be observed that 51.3% of the samples agreed that they have habit of reading newspaper.
With that I can conclude that there are more than 70% people who read newspaper daily.
98%
99%
99%
99%
99%
99%
100%
100%
100%
Yes No Sometimes
Reading habit
No of customer Percentage

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10) How many minutes you spend on read newspaper ?
Minutes No of customer Percentage
10 to 20 minutes 60 43.8%
20 to 30 minutes 45 35.7%
30 to 40 minutes 15 16.1%
More than 40 minutes 10 5%
Total 130 100%
Interpretation:-
It can be observed that out of 130 readers there are only 5% readers those spend
their time more than 40 min while reading newspaper. And there are 43.80% who
spend about 10 min while reading newspaper.
No of customer
Percentage
10 to 20 minutes 20 to 30 minutes 30 to 40 minutes More than 40
minutes
60
45
15
1043.80% 35.70% 16.10% 5%
MINUTES
No of customer Percentage

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11) Which of the following points is your choice ?
Points No of customer percentage
Contect 60 57.1%
Advertisement 20 12.5%
Exclusive news coverage 30 17.9%
Entertainment leaflets 20 12.5%
Total 130 100%
Interpretation:-
Out of 130 people there are 23% of people who choose to reda exclusive news
coverage,while there are only 46% of people who focuses on content.Remaining of
the people read advertisement and entertainment leaflets.
46%
16%
23%
15%
Points
Contect Advertisement Exclusive news coverage Entertainment leaflets

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12) Do you think that availability of online news and news on mobile phones will see the
decline of newspaper ?
Reading online news No of customer Percentage
Yes 90 74.1%
No 40 25.9%
Total 130 100%
Interpretation:-
Out of total no. of people surveyed 74.10% agree that only news and news on
mobile phones has decline the newspapers.while remaining 25.90% denies.
Yes No
90
40
74.10% 25.90%
ONLINE NEWS
No of customer Percentage

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13) Would you like to read only main headings ?
Read only main heading No of customer Percentage
Yes 40 38.4%
No 14 15.2%
Sometimes 76 46.4%
Total 130 100%
Interpretation:-
It is found that 38% people like to read only main headings,46.4% of the people
sometimes read only min headings and remaining 15.2% does not like to read main
headings.
No of customer
Percentage
Yes No Sometimes
38.40%
15.2
46.40%
READ ONLY MAIN HEADING
No of customer Percentage

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14) Which column you like the most to read ?
Most to read No of
customer
Percentage
sports 40 30.4%
politics 55 42%
Fashion 10 9.8%
Any other 25 17.9%
Total 130 100%
Interpretation:-
It has been observed that 9.8% of the people likes to read fashion page,42%of
people reads politics,30.4% of the people reads sports, remaining 17.9% reads other
columns.
98%
99%
99%
99%
99%
99%
100%
100%
100%
sports politics Fashion Any other
Most to read
No of customer Percentage

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15) How many times a year you change your newspaper ?
Change news paper No of customer
Percentage
No change 90 84.1%
1 times 7 2%
2 times 3 1%
3 times 5 1%
Uncountable 5 2%
Not exactly 20 8%
Total 130 100%
Interpretation:-
It has analyzed that out of 130 there are only 84.1% who does not change the
newspaper,2% of people change once year,1% of the people changes news year
90
7 30 84.10% 2% 1%
0
10
20
30
40
50
60
70
80
90
100
No change 1 times 2 times
change news paper
No of customer

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twice,1% changes thrice,2% are uncountable,8% of the people not exactly change
the newspaper.
16) Do you have a habit of reading each and every line in newspaper ?
Reading each and every line in
news paper
No of customer Percentage
Yes 90 58.4%
No 40 41.6%
Total 130 100%
Interpretation:
It has been observed that 43% of the people has habit of reading lines in the newspaper,58.40%
the newspaper and remaining 41.60% never read each and every line in the newspaper.
Yes No
90
40
58.40% 41.60%
READ EACH AND EVERY LINE IN NEWS PAPER
No of customer Percentage

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Findings
From the Analysis of the results and based on the objectives of the study the Following findings
can be ascertained:
1) It can be observed that out of 130 readers there are 5% banking account 6% It
people 11% retails 78% hotels who can read news pepar.
2) It can be observed that out of 130 samples there are only 33.30% people who are
read of HT newspaper
3) It can be observed that out of 130 samples there are only 17.7% people who are read
of HT newspaper. There are 56.6% people who can read times of india news paper.
And there are 25.70 % who can read sakal times.
4) It can be observed that 100% of sample size there are 63.20 who can read business
news paper and 36.80% they can’t read business news paper.
5) It can be observed that 51.3% of the samples agreed that they have habit of reading
newspaper. With that I can conclude that there are more than 70% people who read
newspaper daily.
6) It can be observed that out of 130 readers there are only 5% readers those spend
their time more than 40 min while reading newspaper. And there are 43.80% who
spend about 10 min while reading newspaper Out of 130 people there are 23%
of people who choose to reda exclusive news coverage,while there are only 46% of
people who focuses on content.Remaining of the people read advertisement and
entertainment leaflets.
Out of total no. of people surveyed 74.10% agree that only news and news on
mobile phones has decline the newspapers.while remaining 25.90% denies.
7) It is found that 38% people like to read only main headings,46.4% of the people
sometimes read only min headings and remaining 15.2% does not like to read main
headings.

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8) It has analyzed that out of 130 there are only 84.1% who does not change the
newspaper,2% of people change once year,1% of the people changes news year
twice,1% changes thrice,2% are uncountable,8% of the people not exactly change
the newspaper
9) It has been observed that 43% of the people has habit of reading lines in the
newspaper,58.40% the newspaper and remaining 41.60% never read each and every
line in the newspaper.
10) It can be observed that out of 130 readers there are only 5% readers those spend
their time more than 40 min while reading newspaper. And there are 43.80% who
spend about 10 min while reading newspaper.
11) Out of 130 people there are 23% of people who choose to reda exclusive news
coverage,while there are only 46% of people who focuses on content.Remaining of
the people read advertisement and entertainment leaflets.
12) Out of total no. of people surveyed 74.10% agree that only news and news on
mobile phones has decline the newspapers.while remaining 25.90% denies.
13) It is found that 38% people like to read only main headings,46.4% of the people
sometimes read only min headings and remaining 15.2% does not like to read main
headings.
14) It has been observed that 9.8% of the people likes to read fashion page,42%of
people reads politics,30.4% of the people reads sports, remaining 17.9% reads other
columns.
15) It has analyzed that out of 130 there are only 84.1% who does not change the
newspaper,2% of people change once year,1% of the people changes news year
twice,1% changes thrice,2% are uncountable,8% of the people not exactly change
the newspaper.
16) It has been observed that 43% of the people has habit of reading lines in the
newspaper,58.40% the newspaper and remaining 41.60% never read each and every
line in the newspaper.

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CONCLUSION AND SUGGESTIONS
From the market research made regarding the newspaper conclusions can be made as follows
1. The add edit ratio made of HT with respect to its rivals was made. HT contains more adds
on local supplement as compared to the TOI which contains more no. of adds on the main book.
3. Ads by Times Of India were found more as compared to The Tribune and HT which help
them in cutting the cost.
4. Everyday newspaper content of HT was found better as compared to TOI and The Tribune
5. Headlines were found satisfactorily well as compared to the rivals.
6 To attract the advertisements, the various programs like citizen reporter, buzzphoria can help
out like that in TOI.
7. Entertainment column can be focused on so that it can be more reader friendly.
8. Panel was recruited to get the suggestive measures so as to work upon the problems in
growth and to improve the circulation of the newspaper in the tricity.

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Appendix and Bibliography Website
http://www.htmedia.in
http://www.hindustantimes.com
* Reference Books
* Marketing Management, Philip Kotler 14th Edition
* Research Methodology, C. R. Kothari Second Edition
* Strategic Marketing Management, Richard M. S. Wilson, 3rd Edition

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Questionnaire
NAME OF RESPONDENT:
AGE OF RESPONDENT:
CONTACT NO. :
EMAIL ADDRESS:
NAME OF SUBSCRIBED NEWSPAPER:
The following are the questions based on newspaper market research. Please answer all the
questions.
1) Types of organisation ?
a) Banking account
b) IT
c) Retails
d) Hotels
e) Others
2) Do you read Hindustan times ?
a) Yes
b) No

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3) Which product comes your mind you read newspaper ?
a) Times of india
b) Sakal times
c) Hindustan times
4) Do you read business newspaper ?
a) Yes
b) No
5) Do you subscribe newspaper for official used ?
a) Yes
b) No
6) Which newspaper is subscribe at your home ?
a) Sakal times
b) Hindustan times
c) The times of india
d) Economics times
7) How do you read Hindustan times newspaper as a brand ?
a) Very good
b) Good
c) Bad
8) How do you find Hindustan times newspaper ?
a) Expensive
b) Very expensive
c) Economical
d) Very economical
9) Do you have habit of reading newspaper ?
a) Yes
b) No
c) Sometimes
10) How many minutes you spend on read newspaper ?
a) 10-20 minutes
b) 20-30 minutes
c) 30-40 minutes
d) More than 40 minutes

43.
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11) Which of the following points is your choice ?
a) Content
b) Advertisement
c) Exclusive news coverage
d) Entertainment leaflets
12) Do you think that availability of online news and news on mobile phones will see the
decline of newspaper ?
a) Yes
b) No
13) Would you like to read only main headings ?
a) Yes
b) No
c) Sometimes
14) Which column you like the most to read ?
a) Sports
b) Politics
c) Fashion
d) Any others
15) How many times a year you change your newspaper ?
a) No change
b) 1 times
c) 2 times
d) 3 times
e) Uncountable
f) Not exactly
16) Do you have a habit of reading each and every line in newspaper ?
a) Yes
b) No