Keynote presentation, Inside PlayStation 4: Building the Best Place to Play, by Dominic Mallinson, VP, Research & Development, Sony Computer Entertainment America, at the AMD Developer Summit (APU13), Nov. 11-13, 2013.

1. PUSHING THE BOUNDARIES OF PLAY

2. WHAT IS THIS TALK ABOUT?
 PS4 Product Development Strategy
 It’s not about bits and bytes

3. ABOUT ME
 Dominic Mallinson, Vice President US R&D
Sony Computer Entertainment America
…. and passionate gamer !

4. 1992

5. 1994

6. 1995

7. 1998-2013

8. LEADING THE INDUSTRY… THE RETAIL YEARS
 PlayStation lead the broad adoption of optical disc media formats
 PlayStation
‒ The original PlayStation lead the revolution from cartridge to CD-ROM
 PlayStation 2
‒ With life to date worldwide sales exceeding 150M units we helped put DVD on the map
 PlayStation 3
‒ Arguably won the HD disc format wars in favor of Blu-ray

9. PS1/PS2 PRODUCT FOCUS : THE INTERSECTION OF GAMES AND TECHNOLOGY

10. AND THEN CAME PS3
Cost and complexity rose sharply…

11. PLAYSTATION BRAND IDENTITY
BELIEF
BEHAVIOR
Great play gives
people the power
to be extraordinary
Masters of magic:
irreverent champions of
great play
OFFER
The best place to play,
always extraordinary
PUSH THE BOUNDARIES OF PLAY

13. PS4 PRINCIPLES
SIMPLE
IMMEDIATE
CONSUMER ORIENTED
FUNCTIONALITY
EASE OF USE
100%
PERSONALIZED
SOCIAL

14. PS4 SYSTEM ARCHITECTURE
SUPERCHARGED
PC ARCHITECTURE
x86 CPU
8 core AMD “Jaguar”
4MB shared L2 cache
ENHANCED
PC GPU
AMD Radeon based
18 Compute Units
1.84 TFLOPS
8GB UNIFIED
MEMORY
GDDR5 RAM
176 GB/s
LOCAL STORAGE
HDD
500GB Hard drive
Blu-ray @ 6X CAV

15. DUALSHOCK 4

16. SHARE
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17. IN CONCLUSION… COMING SOON
Availability
North America : November 15th at $399
Europe : November 29th at €399 / £349
Japan : February 22nd 2014 at ¥39,980
Other regions : November/December 2013

18. Starting Friday…
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