PROJECT AND PORTFOLIO I

1. PERSONAL BRAND EXPLORATION
Destiny Reynolds
Project & Portfolio I: Week 1
September 26th, 2022

2. The Magician PR Manager comes from a family full of talent, including
songwriters, musicians, artists, and more. She soon became a product
of her environment as she acquired all those gifts. Her 10+ years of
traveling allowed her to learn the ins and outs of the entertainment
industry while touring around the US and other countries. For years,
Destiny has been coaching artists, and brands on how to develop a
creative touch. Dedicated to helping others achieve their dreams, she
aspires to own a highly respected label through her degree at Full Sail
University. Her passion comes from being the big dreamer and being
told that they will never come true from others.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
• Paralegals and Legal Assistants
•Agents and Business Managers of Artists, Performers, and
Athletes
•Public Relations Manager & Marketing Managers
BRAND ARCHETYPE -
I showcase my work ethic by being transparent and honest. I
believe in getting active and helping build the empire block
by block. Being a magician brand archetype helps with this
because I can envision an outcome before it happens.
Hence why I call myself a “vision-fairy”. Bringing ideas to life
is second nature to me.
Manager for the Entertainment Industry
Picture Relevant
to Your Industry
Goes Here

4. (Hiring Managers and Recruiters for the Entertainment Industry.)
TARGET AUDIENCE
Robert “Bob” Celestin
Outreach Plan:
• One of the tasks I will accomplish is to complete at least twenty-three
months of my degree program.
• My initial contact with Robert will be via e-mail or mail. I'll be in touch with a
follow-up call.
• My goal is to reach out six months before the end of my degree program.
Upon graduation, I'll reach out to discuss the possibility of starting an
internship.
PROFILE
PICTURE C.E.O. at Law Offices of Robert A.
Celestin/Intelligent Music
Krystal Franco
Outreach Plan:
• As soon as I have completed all but six months of my degree
program, I will start contacting labels about interning.
• Communicating via LinkedIn/Email/Mail is the most professional
way.
• I will reach out to labels and recruiters six months before leaving
my paralegal internship. I will follow up in 2-4 weeks via email; If
no response I'll reach out via phone.
PROFILE
PICTURE
SR. Director, Human Resources at Warner
Music Group
Mary Kui
Outreach Plan:
• 23 months into my degree I will reach out to Sony
Music to make sure that do secure an internship of
some sort directly out of school.
• LinkedIn/Email/Mail-in as long as it’s professional.
• My response time frame will remain about the same to
be certain I land an internship.
PROFILE
PICTURE Human Resource Manager at Sony Music.

5. GOALS
Short Term: (Immediately After Graduation, 2024):
I will Reach out to Robert Celestin in New York City about interning and
becoming a paralegal. I have decided to raise my level of awareness of
legal issues in the entertainment industry. That way I will be able to
understand more of what the do’s and don’ts are.
Mid Term: (2025-2026) To obtain needed training to become a
paralegal. Intern at the law office for a minimum of two years to learn the
ropes of entertainment law. I will also be going back to obtain my
Master’s in Public Relations immediately after graduating.
Long Term: (2030) My long-term goal is to open and operate a
successful record label. One that openly focuses on the mental health of
talent and employees. Within the next five to ten years, I want to own and
operate this company. I plan to do this by securing the needed education,
credentials, and positions so I can increase my credibility in the industry.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Management
SOFT
HARD
Novice / Adept / Expert
Marketing Novice / Adept / Expert
Multi-Tasking Novice / Adept / Expert
Team Work Novice / Adept / Expert
Presentation
SOFT
HARD
Novice / Adept / Expert
Accounting Novice / Adept / Expert
Networking Novice / Adept / Expert
Expertise in Organization Novice / Adept / Expert

7. My promise is to help companies and entertainers capture the favorable
attention of the public. I do this by creating customized blueprints to guide
them through a prosperous career. To maintain this promise I stay on high
alert ready and focused to help brands in case any potential issue arises.
PROMISE

8. CREDENTIALS
Work Experience:
• Artist Manager
• Tour Coordinator
• Project Management.
Education:
• Music Business, B.S., Full Sail University
(Exp. 2024)
Awards:
• Management for “Rambling Sistaz”
• Course directors award 22’ -
“Data analysis reporting.”
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Oriana Plummer
Industry Experience:
• BET (BET Networks, a subsidiary of
Viacom CBS Inc.)
• Production Assistant
Education:
• Bachelor of Science and Public Relations
Flordia A&M University 2022
Noteworthy Experience:
• Public Relations Society of America
(PRSSA President.)
Skills and Proficiencies:
• Microsoft Office
• Adobe Photoshop
• Artist Management
Destiny Reynolds
Overall Online Presence:
• Oriana Has 168 connections, and her banner image was
customized. Her headshots were very nice and
professional. Her profile seems not so active, but it was
professional. There were no published articles and yes,
she’s active on other social media accounts. Oriana’s
LinkedIn URL is customized
• Grade: Average 45% out to 100.
HEADSHOT HEADSHOT
Industry Experience:
• Management
• Event Coordinating
Education:
• Music Business Bachelor of Science
Full Sail University 2024
Noteworthy Experience:
• Tour Coordinating
• Project Mangement
Skills and Proficiencies:
• Artist Management
• Marketing
• Time Management
Overall Online Presence:
• There was only one social media account and a profile
photo that popped up. I haven’t finished setting up my
account, but I did send connection requests to a few
people.
• Grade: Poor 15% out of 100.

10. COMPETITION
Maile Tau’a Roberts
Noteworthy Experience:
• Box Office Manager
Live Nation Entertainment
• Appointed Board Member
Utah State Board of Massage Therapy
Destiny Reynolds
HEADSHOT HEADSHOT
Industry Experience:
• Production Coordinating
Education:
• Music Business B.S. Full Sail University
Skills and Proficiencies:
• Production Coordinating
• Event Assistant
• Music Industry Merchandise Manager
Overall Online Presence:
• Maile has 348 connections, and her banner image wasn’t
customized on her profile. The Headshot she has is pleasant
and unique. Maile's profile looks fairly used she is currently
building her profile. I didn’t notice any published articles on her
account. Yes, she is active on Facebook and her Linked-In
URL was customized.
• Grade: Average, 55% out of 100
Industry Experience:
• Management
• Event Coordinating
Education:
• Music Business B.S. Full Sail University
Noteworthy Experience:
• Tour Coordinator
• Project Development Manager
Skills and Proficiencies:
• Artist Management
• Marketing
• Time Management
Overall Online Presence:
• There was only one social media account and a profile
photo that popped up. I haven’t finished setting up my
account, but I did send connection requests to a few
people.
• Grade: Poor, 15% out of 100.

11. BRAND POSITION
Destiny enjoys providing support to entertainment professionals, she enables
them to maintain and establish a high-standing public image. By providing step-
by-step guidance to ensure a positive and successful career, she offers hands-on
assistance using original strategies. Destiny helps brands and entertainers find
the "key" or "magic ingredient" missing from their companies. These ingredients
will help her clients differentiate themselves from the competitors. As a
marketing professional, she is passionate about creating and maintaining
emotional connections with clients and their audiences.
“THE VISION-FAIRY”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• B.E.T Hip Hop Awards
September | Los Angeles
• Women in Music-Conference
TBA | Atlanta or Miami
• PR Week 40 Under 40
October | New York City
Digital Marketing
• Primary Content: The content I will create is inspirational, I bring my audience
along for the ups and downs of my life. Being a full-time student, fiancé/mom, and
insight on my career journey. I want my brand to remain authentic and relatable to
inspire others to conquer their dreams. Also, to remind them that life doesn’t have
to be perfect for you to get started.
• Primary Tools: To ensure that my brand reaches the correct audience by
utilizing ads on Facebook, Twitter, YouTube, and Instagram. This will promote
my brand to a mass majority of the world. I will also use S.E.O promotion to
help get my brand tailored to the demographics of my audience or other
brands like mine.
• Website: Moving forward My digital portfolio site will be used to help build brand awareness
online. I will start looking for a photographer who can get me some professional headshots
done so I can create a more professional online presence for the audience. Then once my
photos are secured, I can go ahead and get my professional website done and update my
social media and LinkedIn accounts. My online presence will increase my volume and
relevance because I will be uploading more content that represents me.

13. PROFESSIONAL DEVELOPMENT
Mentor
• The type of mentor I'm manifesting is a strong accountable
mentor who isn’t selling a lifestyle for clout. Someone whose
focus is pure and innocent at heart. The lifestyle I would like
for my mentor to have is very aspiring and knowledgeable.
This person would need to be honest and have integrity. I
would like to establish a partnership no later than January
2023.
Formal Education
• Public Relations Masters - (Jan 2026 - Jan 2027)
• Film Production Masters - ( Aug 2025 - Aug 2024)
• Paralegal training and internship - (2025)
Technical Skills
• Video Creation and Editing Software
(Full Sail University, Aug 2024 - Aug 2025)
• Document Mangement Software
(Full Sail University, Jan 2026 - Jan 2027)
• Project Management
(Google Certificate Jan 2027-May 2027)
Soft Skills
• Establish and Maintaining Interpersonal Relationships
(Full Sail University 2022-2027)
• Dynamic Public Speaking
(University of Washington Aug 2027 - Feb 2028)
• Project Management
(Google Certification Apr 2028- Sept 2028)

14. Destiny Reynolds
Is your company having trouble standing out against others
In your field? If so look no further, my name is Destiny
Reynolds. It is a pleasure to meet you! I am a PR Manager
with a special love for ensuring effective management for
brands. This requires all their tasks to be overseen and
handled correctly and in their entirety. Along with my five
years of working experience as an artist manger, I recently
graduated from Full Sail University with my bachelor's degree
in Music Business. My focus is on building healthy client
retention while assuring quality management. In fact, I
currently still have a relationship with all the entertainers I’ve
assisted throughout the years.

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world. The Mendeley Telegraph, Research News, pp.9. Retrieved
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world. The Mendeley Telegraph, Research News, pp.9. Retrieved
from https://www.mendeley.com/reference-management/reference-
manager
Mitchell, J.A. (2017). Changes to citation formats shake the research
world. The Mendeley Telegraph, Research News, pp.9. Retrieved
from https://www.mendeley.com/reference-management/reference-
manager
Mitchell, J.A. (2017). Changes to citation formats shake the research
world. The Mendeley Telegraph, Research News, pp.9. Retrieved
from https://www.mendeley.com/reference-management/reference-
manager
Mitchell, J.A. (2017). Changes to citation formats shake the research
world. The Mendeley Telegraph, Research News, pp.9. Retrieved
from https://www.mendeley.com/reference-management/reference-
manager
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