2014 ANNUAL REPORT LR

2014 ANNUAL REPORT LR
What is The Dream Center? 4 A Letter from the Director 6 FCBC Community Development Corporation 7 Meet the Team 8 Outreach 10 Programming at a Glance 12 Programming Highlights 14 Creative Arts 18 Leadership Development 20 Economic Empowerment 23 Testimonials 25 Partnerships 26 Dream Center Weekend 28 Volunteerism 30 Follows, Likes and Shares 32 DreamCenterHarlem.org 34 The Dream Center Video 35 Financials 36 Press Highlights 38 Looking Forward: 2015 Strategic Plan 39 THE DREAM CENTER 205 W. 119TH STREET NY, NY 10026 INFO@DREAMCENTERHARLEM.ORG | WWW.DREAMCENTERHARLEM.ORG [P] 212.678.7030 | [F] 212.678.7033 THE DREAM CENTER IS AN INITIATIVE OF THE FCBC CDC, A REGISTERED 501(C)3 NON-PROFIT. ALL RIGHTS RESERVED. Cover Artwork Inspired by New York artist DISTER, January 2014 CONTENTS
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WHAT IS From awakening dormant dreamers to birthing valiant visionaries, The Dream Center (TDC) is a multifaceted transformative hub that unearths unlimited possibilities, while simultaneously shaping the winds of perception. As a self-sustaining multi-generational extension of First Corinthian Baptist Church (FCBC), The Dream Center is the tangible vision of Senior Pastor Michael A. Walrond, Jr. By way of both unparalleled and unmatched programming focused on Creative Arts, Leadership Devel- opment, and Economic Empowerment, The Dream Center inspires, informs and ignites the imaginations of visionaries and dreamers across a myriad of genres. In the heart of Harlem, The Dream Center is a fully functional facility, carefully and artfully designed by the very people it serves. It is an ever-evolving building with dedicated areas for visual artists to regularly influence and shift the space, creating a living, breathing atmosphere for all creative development. Its unique composition is a vibrant voice in the Harlem community; The Dream Center’s very purpose can be felt simply by walking through the door. THE DREAM CENTER 2014 ANNUAL REPORT - 5 - DREAM CENTER? THE
DIRECTORDESIREE ALLEN After 2 years, we have redefined and reimagined our goals, this space, and our impact. We have become STRONGER. - 6 - THE DREAM CENTER 2014 ANNUAL REPORT A LETTER FROM THE Our Support is Stronger. With the tireless efforts of Mietta McLaurin and our PHENOMENAL volunteer staff, The Dream Center has been able to increase its visibility in our community and connect with more people in this community. Our Outreach is Stronger. Through a new volunteer initiative called The Dream Center Roadshow, TDC has partnered with street fairs, schools, and community organizations to inform more people about who and what we are. We have introduced ourselves to two different senior centers in Harlem and begun free yoga classes in their facilities. Our biggest outreach event was Harlem Week, where we connected with thousands of Harlemites and organizations. Harlem is starting to know who we are and it’s exciting. Our Resources are Stronger. We have new partnerships such as The Bill Lynch Foundation; Emblem Health; and Family Cook Productions. We officially have 501c3 status through our parent organization the FCBC Com- munity Development Corporation and have already begun applying for grants. A samplig of our new partner programs include KidzStop, that works with Autistic children; Fathers First; DREAM NYC; and The Classical Theatre of Harlem. We have superlative merchandise, a new website, and a team of 200 hardworking volunteers. Our Programming is Stronger. The Dream Center launched a total of 19 completely new programs this year in Creative Arts, Leadership Development, and Economic Empowerment in addition to 16 returning programs from 2013. Some new programming includes a Shakespeare Intensive, various marketing and computer courses, Teen Battle Chef where teens learned how to cook gourmet meals, and a full line of programming for Seniors. Our Message is Stronger. Realizing the dream is the easy part. The effort, the grind, and the pressure of at- taining it is next. This is where we discover what and who we really are. As The Dream Center finds its inner strength, we are imparting that message to our fellow dreamers. Don’t give up. Don’t give in. This is tough. But we are tougher. We are by no means finished. We have so much more to do. So many lives to change. We are ambitious, but we don’t care. We can do this. We ARE actively doing it. This is just the beginning. We are Braver. Smarter. We stand taller. We’re growing. We’re only getting better. We are The Dream Center, and we are STRONGER. We’re grateful for the opportunitFy to do vital, innovative, life-changing work. It is a gift and a privilege. It is a dream come true. Thank you, Desiree Allen Director of The Dream Center
THE DREAM CENTER 2014 ANNUAL REPORT - 7 - Michael A. Walrond, Jr. President Senior Pastor of First Corinthian Baptist Church Susan Chapman Vice President Senior Vice President at American Express Charisse Ford Treasurer Vice President at Estee Lauder Companies William Lynch, Jr. Emeritus (1941-2013) LEARN ABOUT THE The FCBC Community Development Fund (CDC) serves as a catalyst for transformation in Harlem and the Greater New York City area, challenging and empowering individuals to real- ize their infinite possibilities through: • Education and Arts; • Economic Empowerment; • Health Awareness; • and Civic Engagement. The FCBC CDC has been a registered 501(c)3 Non-Profit organization since August 2012. The Dream Center Harlem is its first initiative. THE BOARD Jamal Joseph Executive Artistic Director of New Heritage Theater Charles Powell Strategic Partnership Director Chief Operating Officer at Greater Harlem Housing Development Vivian Quaye Consultant Database Analyst at ING Investment Management
MEET THE - 8 - THE DREAM CENTER 2014 ANNUAL REPORT
THE DREAM CENTER 2014 ANNUAL REPORT - 9 - Desiree Allen Director Syreena Howard Dream Coordinator Cathleen Meredith Communications Assistant Kim Arango Intern Kelvin Clarke Sexton THE DREAM CENTER SALUTES MIETTA McLAURIN The Dream Center Harlem was elated to welcome Miet- ta McLaurin as our Volunteer Coordinator in 2014. Passionate, organized, and driven, Mietta has managed this volunteer position with grace, ease and ceaseless hustle to provide this space with the volunteer resources it needs. Thank you, Mietta for all of your hard work!! VOLUNTEER COORDINATOR
THE DREAM CENTER 2014 ANNUAL REPORT - 11 - In 2014, The Dream Center Harlem’s volunteers and staff launched an initiative called The Roadshow. Throughout the year, we engaged the Harlem community through street fairs, events, neighborhood block parties, and outdoor demonstrations of programs. The Dream Center team met thousands of Harlemites and New Yorkers simply by engaging outside of our building. Our most successful endeavor by far was Harlem Week, where The Dream Center passed out over 2,000 flyers to raise awareness about the space and its innovative FREE programming. DYNAMIC COMMUNITY OUTREACH
19 16 4 11 NEWLY LAUNCHED PROGRAMS RENEWED PROGRAMS PARNTER PROGRAMS COMMUNITY PARTNERSHIPS 42 DIFFERENT FREE PROGRAMS OFFERED - 12 - THE DREAM CENTER 2014 ANNUAL REPORT
THE DREAM CENTER 2014 ANNUAL REPORT - 13 - PRO GRAM MINGThe Dream Center houses internal multi-generational programming that is designed for catalytic change in our area. All of our programming is free, runs six days a week and can be enrolled in via our website. Free Yoga, Dance, Meditation, Theatre, Creative Writing & Art classes are just a few of our innovative programs. The positive response to free programming has been tremendous. Our community is engaged in our work and wants to be a part of it. We are elated to see what next year brings. OTHER COOL STATS: INNOVATIVE. VITAL. FREE. - IN 2014, MORE THAN 4,000 NEW YORKERS WALKED INTO THE DREAM CENTER’S DOORS. - 67% OF PROGRAM PARTICIPANTS WERE NEW TO THE DREAM CENTER. - TDC’S LARGEST DEMO- GRAPHIC IS ADULTS BETWEEN 19-59 YEARS OF AGE, COMPRISING 66% OF OUR PARTICIPANTS. - OUR YOUNGEST DREAMER WAS 4 YEARS OLD. - OUR GOLDEN DREAMER WAS 72 YEARS OLD. - 26% OF PROGRAMMING PARTICPANTS FIND OUT ABOUT OUR SPACE THROUGH SOCIAL MEDIA AND OUR WEBSITE.
“I participated in the Artisans for Seniors class this past semester. My experience was wonderful. Although I am a craftsperson, I have not painted until now because I didn’t think I was capable….The class went beyond learning technique. Renewal of spirit took place. This is the beauty that I continue to experience at The Dream Center.” Betty Davis, 70, Artisans Participant Senior Artisans is an imaginative creative arts class focused on participants ages 50 and up. Participants learn acrylics, charcoal, metallic pencils and more. With assistance and instruc- tion from a professional facilitator, participants developed their craft and their own pieces. The class culminated in an Art Show where the artists displayed and sold their work. Proceeds were donated back to The Dream Center. This class had strong attendance and positive feedback. We are looking forward to its renewal in the 2015 year. AGE DEMOGRAPHIC 50-72 AVG. SESSION ATTENDANCE 10 PROGRAM SUMMARY - 14 - THE DREAM CENTER 2014 ANNUAL REPORT 2014HIGHLIGHTS SENIOR ARTISANS
THE DREAM CENTER 2014 ANNUAL REPORT - 15 - The Children’s Defense Fund’s Freedom Schools© program provides summer and after-school enrichment that helps children fall in love with reading, increases their self-esteem, and generates more positive attitudes toward learning. In summer 2014, CDF Freedom Schools partners served more than11,500 children in 96 cities and 29 states (including Washington, D.C.).CDF Freedom Schools sites work hard to ensure each child is equipped with the necessary skills to succeed in life. The Dream Center’s sophmore year was wildly successful and limitless fun. Field trips, dance, Martial Arts, Yoga, art, and civic engagement are just a few of the activities in this exciting program. Our age demographic increased as well as our staff. The Dream Cen- ter staff and volunteers are thrilled to see what Summer of 2015 will bring. AGE DEMOGRAPHIC 9-18 AVG. SESSION ATTENDANCE 40 PROGRAM SUMMARY “I liked Freedom School because not only was it educational but it was also fun. I got to read a lot of books, which I liked and I also got to sing lots of songs and play lots of games.” Jalen, 8, Freedom School Scholar
- 16 - THE DREAM CENTER 2014 ANNUAL REPORT At the beginning of 2014, The Dream Center hosted its first Vision Board Party. Statistically, vision boards aid with creative visualization and assist with moving goals and deadlines forward. This exciting program saw some of the strongest programming attendance all year, causing The Dream Center staff and volunteers to move a portion of the event into the lobby. With phenomenal feedback and heavy demand, we definitely intend to revisit this event next year. AGE DEMOGRAPHIC 18-63 AVG. SESSION ATTENDANCE 48 PROGRAM SUMMARY “Music choice at this event was superb! Music playing in background while we cut and paste, and chatted amongst ourselves (such as “A Brand New Day” from “The Wiz”) made us feel happy and determined to write our vision for the year. Veronica, 25, Vision Board Part Participant VISION BOARD PARTY
Teen Battle Chef empowers youth to challenge themselves to adopt a preference for cooking and eating healthy food. Young people develop leadership, team- work, and culinary skills as well as gain nutrition knowl- edge and a new appreciation for diverse, healthy and sustainably-produced food. In addition, they learn about the food system and how they can play a role to help their friends and family make healthier food choices to prevent unhealthy weight gain and associated disease. We were excited to join forces with Emblem Health and Family Cook Productions for this innovative program. Participants competed against other schools in the New York area and won. The finale held at the Schomburg and was covered on Channel 7 News. With partner participation, we are hoping to bring this program back again this year. AGE DEMOGRAPHIC 13-17 AVG. SESSION ATTENDANCE 10 PROGRAM SUMMARY TEEN BATTLE CHEF THE DREAM CENTER 2014 ANNUAL REPORT - 17 -
CREATIVEARTS - 18 - THE DREAM CENTER 2014 ANNUAL REPORT AGE DEMOGRAPHIC 19-43 AVG. SESSION ATTENDANCE 7 PROGRAM SUMMARY AGE DEMOGRAPHIC 5-68 AVG. SESSION ATTENDANCE 23 PROGRAM SUMMARY AGE DEMOGRAPHIC 12-18 AVG. SESSION ATTENDANCE 10 PROGRAM SUMMARY AGE DEMOGRAPHIC 18-46 AVG. SESSION ATTENDANCE 15 PROGRAM SUMMARY AFRO FUSION/ZUMBA Afro Fusion and Zumba were classes encom- passed in Dream Center Dance (DCD), a multi-level, non-competitive dance class. Partic- ipants immerse in the culture of dance, learning rhythmic body workouts. Classes explore international dance styles, while building strength, flexibility and endurance. BIG SCREEN DREAMING Big Screen Dreaming is a quarterly free movie night put on by The Dream Center. Simul-casting three movies in three different rooms--one for kids, one for teens, and one for adults--families enjoy free popcorn and snacks. D.R.I.V.E. DRIVE (Dreams Realized Into Victorious Ex- istence) is a free eight week intensive course where participants (18 and older) get comprehensive exposure to professional theatre production; from acting and auditions to writing, directing, stage craft, costuming, and attending Broadway shows. The intensive ends with participants producing their own original show from the ground up. HARLEM TEEN SHAKESPEARE A partnership with the Classical Theatre of Harlem, (CTH) Harlem Teen Shakespeare Inten- sive (HTSI) is 2-week course where participants dive into a fun, fierce, and fearless exploration of Shakespeare. The intensive culminates with participants creating their own 10-Minute “Green Show” that premiered with CTH’s professional stage with the cast of Romeo and Juliet at Marcus Garvey Park.
THE DREAM CENTER 2014 ANNUAL REPORT - 19 - AGE DEMOGRAPHIC 19-40 AVG. SESSION ATTENDANCE 3 PROGRAM SUMMARY AGE DEMOGRAPHIC 8-12 AVG. SESSION ATTENDANCE 4 PROGRAM SUMMARY AGE DEMOGRAPHIC 18-69 AVG. SESSION ATTENDANCE 10 PROGRAM SUMMARY AGE DEMOGRAPHIC 4-12 AVG. SESSION ATTENDANCE 5 PROGRAM SUMMARY LYRICAL LOUNGE Lyrical Lounge is an interactive way to explore the art of storytelling. Participants learn the basic elements of poetry, fiction, nonfiction and improvi- sation. After receiving a theme, artists create their work for an hour and present their work in front of an audience during the next hour. MAGIC OF MUSIC This 3-Part Workshop teaches participants the basic of DJ mixing skills with hands-on experience from a professional DJ.The class also has a focus on music history and economics. Participants receive a certificate of completion at the end of the workshop. MOVEMENT CONNECTION Movement Connection allows students to explore their creativity through dance while discovering and making connections with the world around them. Students ages 4 - 6 develop body awareness, communication, gross and fine motor skills. Students ages 10 - 12 are introduced to dance vocabulary and composition through the elements of dance. SING MY SONG Sing My Song is a 1-Day fast-paced intensive workshop that provdes the basics of songwriting from conception to performance. Participants review famous songwriters and additionally receive tips for song structure. A very popular class, we intend to expand the length of it in 2015.
LEADERSHIPDEVELOPMENT AGE DEMOGRAPHIC 19-32 AVG. SESSION ATTENDANCE 10 PROGRAM SUMMARY AGE DEMOGRAPHIC 26-57 AVG. SESSION ATTENDANCE 7 PROGRAM SUMMARY AGE DEMOGRAPHIC 10-14 AVG. SESSION ATTENDANCE 7 PROGRAM SUMMARY AGE DEMOGRAPHIC 55-72 AVG. SESSION ATTENDANCE 5 PROGRAM SUMMARY The Apprentice Project is a unique multi-generational 4-session workshop for dreamers with a passion for fashion. Led by industry professionals and visionaries in their field, this hands-on training was well-recieved by all participants. In 2015, we will implement this class in various industries. Artistic Identity is a unique program where art, spirituality, and social justice meet. Participants creatively expressed themselves after discussions and talk backs. Participants were encouraged to engage however they’d like. Bridge is celebrated nationwide for its fun, competitivenes, and multitude of health benefits. Bridge is known to significantly decrease the risk of Alzheimer’s as well as increase immune cells in the body. Above all, Bridge is a fun game and easy to learn. Our team of Bridge enthusiasts were eager to learn and continue the program through 2015. A popular program amongst our neighborhood dreamers, Free Flow is an open after school program where participants can work on homework, read, do art projects, or research on laptops. Snacks are provided. Expansion of this program to include scheduled activities/classes is planned for 2015. APPRENTICE PROJECT ARTISTIC IDENTITY - 20 - THE DREAM CENTER 2014 ANNUAL REPORT BRIDGE FREE FLOW
THE DREAM CENTER 2014 ANNUAL REPORT - 21 - AGE DEMOGRAPHIC 13-15 AVG. SESSION ATTENDANCE 5 PROGRAM SUMMARY AGE DEMOGRAPHIC 55-72 AVG. SESSION ATTENDANCE 9.4 PROGRAM SUMMARY AGE DEMOGRAPHIC 18-42 AVG. SESSION ATTENDANCE 5 PROGRAM SUMMARY AGE DEMOGRAPHIC 18-52 AVG. SESSION ATTENDANCE 10 PROGRAM SUMMARY GIRLS WHO CODE Girls Who Code is a national nonprofit working to close the gender gap in the technology sector. Its programs work to educate, inspire, and equip high school girls with the skills and resources to pursue opportunities in computing fields. GOLDEN YOGA This unique class for ages 55 and up is tailored for senior dreamers. Studies show yoga has multiple benefits for seniors including stress and pain relief, reduction of menopause symptoms and improving balance. The Dream Center partnered with two local senior homes and provided Golden Yoga sessions on and off site. HAPPY YOGA Along with our Meditation series, Happy Yoga’s focus is consciousness. Designed as a mental strengthener and a practice of peace, flexibility, strength and balance, the primary objective is to match wellness and focus with other areas of life, developing stronger, happier leaders. MEDITATION PROGRAMS The Dream Center offers two different meditation programs to cultivate habits of wellness, focus, and self-care. Breathwork Meditation which focused on concious-connected breathing as a means of quieting the mind, lowering blood pressure, and increased positivity and wellness. Our quiet meditation program is self-led and offered before our Yoga classes.
- 22 - THE DREAM CENTER 2014 ANNUAL REPORT AGE DEMOGRAPHIC 60-65 AVG. SESSION ATTENDANCE 2 PROGRAM SUMMARY AGE DEMOGRAPHIC 6-12 AVG. SESSION ATTENDANCE 7 PROGRAM SUMMARY AGE DEMOGRAPHIC 31-42 AVG. SESSION ATTENDANCE 6 PROGRAM SUMMARY AGE DEMOGRAPHIC 13-18 AVG. SESSION ATTENDANCE 5 PROGRAM SUMMARY SENIOR CONNECT Senior Connect is a program designed to make social media simple for dreamers in the 55+ age range. Better access to social media may assist seniors in finding jobs, connecting with friends and family, and more. THIS IS MY VOICE This is My Voice is an interactive class that explores voice, speech, expression, and confidence. 2014 was the first time we’ve run this class for children and it was wildly successful, especially as an after summer school program. The session culminated with participants doing a public speaking presentation for an audience. VISION ACADEMY Vision Academy is an innovative program for high school students (grades 9-11) exploring real-world challenges and possibilities. Complet- ed over three trimesters, it provides experiential learning opportunities through a pedagogical approach focused on Leadership Development, Economic Empowerment, and Creative Arts. YOU CAN EXCEL You Can Excel is an enhancement program for adults specifically with Microsoft Excel. Participants learn essential formulas, charts and formatting, keyboard shortcuts, information management and more.
ECONOMICEMPOWERMENT THE DREAM CENTER 2014 ANNUAL REPORT - 23 - AGE DEMOGRAPHIC 19-48 AVG. SESSION ATTENDANCE 13 PROGRAM SUMMARY AGE DEMOGRAPHIC 50-72 AVG. SESSION ATTENDANCE 4 PROGRAM SUMMARY AGE DEMOGRAPHIC 18-58 AVG. SESSION ATTENDANCE 14 PROGRAM SUMMARY AGE DEMOGRAPHIC 22-32 AVG. SESSION ATTENDANCE 3 PROGRAM SUMMARY The Dream Center’s Education Debt Seminar was held twice in 2014. College bound students and parents learned about college economics, student loans, amd tips for financing college smarter and more effectively. The Life Planning Seminar was created for our senior dreamers. This informative workshop was led by professionals who offered introductions to estate planning, living wills, power of attorney and more. The LinkedIn Workshop was an informative seminar on the benefits and advantages of a functional and professional LinkedIn page, plus tips and tricks to get hired and effective resume building. This 3-Part Seminar taught the basics of online marketing, primarily through social media. From using social media to optimize your product, to video marketing, and building your own website. This is always a very popular class and we are looking for opportunities to expand it. EDUCATION DEBT LIFE PLANNING LINKEDIN WORKSHOP MARKET YOURSELF
- 24 - THE DREAM CENTER 2014 ANNUAL REPORT AGE DEMOGRAPHIC 0 AVG. SESSION ATTENDANCE 0 PROGRAM SUMMARY AGE DEMOGRAPHIC 0 AVG. SESSION ATTENDANCE 0 PROGRAM SUMMARY AGE DEMOGRAPHIC 23-34 AVG. SESSION ATTENDANCE 4 PROGRAM SUMMARY Tax Talk was an informative workshop about effective techniques in maximizing your refund. Though an informative class led by professionals, this class had a zero attendance rate both times it ran. We are exploring different ways of getting this vital information to our community. This workshop gave resources and skills for repairing and establishing good credit. Though this class also had a zero attendance rating, we are confident that with more lead time, this can be a successful program for Economic Empowerment. Website in a Week is a hands-on website building session. Participants have a complete functional website by the end of the session. This was a very popular class that we are excited to see return and grow. TAX TALK UNDERSTANDING CREDIT WEBSITE IN A WEEK Economic Empowerment saw a solid 2014. Due to the popu- larity of our prior workshops, we brought back all of the same presenters this year to offer similar programming for those who may have missed them. What is most promising, however, is now that we’ve built these relationships with the presenters, they are coming to us with ideas for new and additional programming! The workshop I’m most looking forward to seeing in 2015 is a hands-on clinic-style opportunity for prospective college students to complete the FAFSA under the guidance of our expert. Opportunities like this are exactly what The Dream Center is about!! Marissa Coleman, Economic Empowerment Program Coordinator
THE DREAM CENTER 2014 ANNUAL REPORT - 25 - TESTIMONIALS The “Website In a Week” course is truly a can’t miss course! As someone with no tech savvy, I was able to learn how to create a professional looking website literally within a week. Carmen is a great teacher who demonstrat- ed the use of several tools and tips that have made the world of websites easy to understand and accessible for novices like myself. Whether you are looking to create an e-commerce shop, a general business or personal website, Carmen can teach you everything you need to know to get started. My only regret is that I didn’t take this class sooner! -Lesley C. Although I do not live in Harlem, part of my heart will always be there because of the dynamic and loving work done at The Dream Center. How fortunate the Harlem community is to have such a resource- ful and creative place with so many varied activities for children and adults---a place where they can learn new things and follow their dreams. My hopes would be that this creative retreat will continue to grow and develop through the years to come for all future generations. It certainly enhanced my life as I continue to see my dreams and creative projects become realities. -Cullen J. The Dream Center allowed the space for me to share my passion of helping people develop professionally. The staff was very supportive and ensured I had all the necessary tools to execute the program. I would definitely teach another class soon! -Shana B. The DRIVE program provided a space for me to experience what it is to put my dreams into action. I received insights from each facilitator and felt that they shared valuable information both on their topic and on life as an artist. It was important to me that all the facilitators were working artists in their respective fields. This was inspiring. -Tahnia B. I Love The Dream Center so much! After school, I love coming to Free Flow. The staff is really nice. Especially Miss Cathleen. After school I really don’t have anywhere to go. I’m glad The Dream Center is always there for me and my friends. -Aidan R. “Finding this place was like finding my tribe.” -- Cathy Bristow Harlem Teen Shakespeare Festival made me more fearless. I’m not a big public speaker. I couldn’t believe I was acting on stage with professional actors. Our facilitators were great. They were encouraging. They kept us brave. I can’t wait to do it again. I’m a more confident person after the experience. -Zoey M. My favorite part of the SING MY SONG workshop was the feeling of community. NO JUDGEMENT ZONE! The environment was very inspira- tional. It enhanced my perception of myself as a visionary. I have a unique voice in this world. It is okay not to fit in. I embrace my differences. -Marcus M. I am very grateful to The Dream Center! The Senior Connect class motivated me to be more in touch with my computer, cellphone, and Facebook. I also learned how to use my photographs in different places. It made it possible for me to use my camera. It inspired me as a dreamer because it opened me up to new opportunities to connect with loved ones. -Linda E. Market Yourself Program helped me face my fear. My favorite part about this program was learning about the Marketing Campaign, Video Marketing and also the Website Presence. We took the topics a step further and actually made campaigns that were fit for our business. Many seminars will just talk about the topics but never allow you to actually do it. This helped with not only facing my fears but also many of the other participants. This program has reassured me that getting started is much easier than I think. Thank You Dream Center. -Tiffany V.
POWERFUL- 26 - THE DREAM CENTER 2014 ANNUAL REPORT DREAM NYC KIDZ STOP The Dream Center partners with extraordinary programs who share the space and vision for catalytic change in our community. These powerful allies provide insight, connections, awareness and traffic to both The Dream Center’s space and website. We hope to continue building synergetic partnerships. FATHERS FIRST TRUE VOICES
THE DREAM CENTER 2014 ANNUAL REPORT - 27 - PARTNERSHIPS PARTNER SESSIONS DESCRIPTION ATTENDANCE DREAM NYC 3 SESSIONS A mentorship program for teen girls with a passion for fashion, beauty, and entertainment. 9 FATHERS FIRST 30 SESSIONS A comprehensive fatherhood advocacy and counseling program. 37 KIDZ STOP 10 SESSIONS A full service alternative arts program for children on the Autism Spectrum. 10 TRU VOICES 4 SESSIONS A nation-wide insipirational poetry/performing arts group. 1 2014 PARTNER PROGRAMMING SUMMARY “The Dream Center has been an absolutely dream come true to our DREAMNYC Program. This amazing facility has not only provided an inspiring environment to bring together the leaders of tomorrow with the leaders of today, but it has also offered a space of endless opportunity and creativity for our 25 plus DREAMGirls. As leaders in the Fashion and Entertainment fields, JaSaun and I feel led to give our resources, time, and talents back to the community. We would not have been able to do this without the extreme generosity of Pastor Mike Walrond, Director Desiree Allen, and the illustrious staff at The Dream Center. We are constantly motivated to pull one as we climb because of the passionate service and leadership that The Dream Center provides. Our DREAMGirls ages 13-19 leave the monthly DREAMNYC Workshops feeling invigorated, driven to lead, and moved to soar and achieve their aspirations.” Daisy Lewellyn, Co-Founder DREAMNYC COMMUNITY PARTNERSHIPS The Dream Center’s community partnerships are organizations that connect with The Dream Center for special events, projects, and programs. We recognize and thank these organizations and businesses for their continued support. - The Bill Lynch Foundation - City Bar Justice Center’s Elder Law Project - Classical Theatre of Harlem - Emblem Health - EM Moore Senior Housing - Family Cook Productions - Jeffrey Hanson Education Services - Metro Manhattan Chapter of The Links, Inc. - Theatre Development Fund - West Harlem Group Assistance, Inc. - Wyatt T. Moore Senior Housing
THE DREAM CENTER 2014 ANNUAL REPORT - 29 - The Dream Center Weekend was a weekend filled with color, fun, and a bit of funk. The 2014 theme was STRONGER. Our 90s Fundraising Party was a blast to all attendees. The Dream Center Block Party was met with a bit of rain, but attendees were still met with free food, games, entertainment, and program demonstrations. Dream Center Sunday held at FCBC raised awareness about the space, its activities and volunteer opportunities. It was a successful 2nd Anniversary. We are excited to see what 2015’s Anniversary will bring. DREAM CENTER WEEKENDOCTOBER 3 - 5 2014
- 30 - THE DREAM CENTER 2014 ANNUAL REPORT GAME-CHANGING VOLUNTEERS
The Dream Center maintains a volunteer base of 204 passionate individuals. According to the chart below, our average growth rate for volunteers is 5 additional volunteers every month.
FOLLOWS, LIKES +SHARES! 2014 STATS FACEBOOK Likes 2013: 721 Weekly Avg. Post Reach 2013: 2,327 Weekly Avg. Engagements 2013: 3,846 Likes 2014: 1,248 Weekly Avg. Post Reach 2014: 12,702 Weekly Avg. Engagements 2014: 14,699 TWITTER Followers 2013: 235 Followers 2014: 432 - 32 - THE DREAM CENTER 2014 ANNUAL REPORT INSTAGRAM Followers 2013: 0 Followers 2014: 257 DREAMCENTERHARLEM.ORG Unique Hits 2013: 5,005 Unique Hits 2014: 38,026
THE DREAM CENTER 2014 ANNUAL REPORT - 33 - The Dream Center’s mailing list has enjoyed steady growth. We also have a less than 1% unsubscribed and a 31% “open” rate, meaning the rate of people who actually open the email. The industry average is 23.5%. The above statistics are provided by Mailchimp.com, The Dream Center’s email blast server. 2014 MAILING LIST SUMMARY
DREAMCENTERHARLEM.ORG The Dream Center’s completely interactive website has had over 38,026 hits since its inception. As the world moves into a more virtual age, The Dream Center wants to be a part of that. All of our applications, class and event sign ups are handled through our website. Our unique hits are far above the industry standard for non-profits. We did a full website re-design in October that is performing very well and improved our mobile accessibility. Some of our content includes: self-help options, class and volunteer sign-ups, photos, a portal to propose programming, and a mobile site. Dreamcenterharlem.org’s content is constantly changing. We expect only more growth. - 34 - THE DREAM CENTER 2014 ANNUAL REPORT
THE DREAM CENTER 2014 ANNUAL REPORT - 35 - THE MAKING OF THE DREAM CENTER VIDEO In the summer of 2014, The Dream Center produced its first professional promotional video. Working with Kurt Williamson and Warren Oliver of HollandWest Productions, it was important to staff and volunteers that the spirit, beauty, and eclectic nature of The Dream Center was conveyed. A thriving multi-generational facility, we conducted interviews with facilitators, class participants, staff, and volunteers. The video also gives insights into The Dream Center’s dynamic programming. This unique space was superlatively displayed on screen. The finished product is a beautiful video that allows the world to learn more about this space. You can view The Dream Center’s video on Dreamcenterharlem.org or on YouTube. Special thanks to Kurt Williamson and Warren Oliver of HollandWest Productions for their remarkably beautiful work!
- 36 - THE DREAM CENTER 2014 ANNUAL REPORT 2014 FINANCIALS FCBC Grant (47%) $94,976.31 General Donations (36%) $72,855.77 Restricted Grants (15%) $30,470.00 Rental Income (2%) $3,690.00 INCOME SUMMARY TOTAL INCOME: $202,819.08 Capital Spending and Reserves (35%) $70,814.92 Personnel Expenses (20%) $40,502.47 Programming Expenses (19%) $39,192.15 Administrative Expenses (15%) $31,578.83 Utilities (5%) $11,138.32 Property and Liability (4%) $8,246.50 Building Maintenance Expenses (1%) $1,787.72 Technology Expenses (<1%) $1,000 INCOME SUMMARY TOTAL EXPENSES: $204,260.91
THE DREAM CENTER 2013 ANNUAL REPORT - 37 - THANK YOU! VISIONARIESThose who support the work of The Dream Center with gifts of $10,000 or more. Charisse Ford The Bill Lynch Foundation The Metro Manhattan Chapter of The Links First Corinthian Baptist Church CATALYSTSThose who support the work of The Dream Center with gifts of $1,000 or more. Family Cook Productions Betty Davis DREAMERSThose who support the work of The Dream Center with gifts of $500 or more. Kinita Copeland Mr. and Mrs. Johnson Cory Mims Classical Theatre of Harlem To all of our donors: The Dream Center team is eternally grateful for every cent given to this life-changing space. We could not work, create, dream, and give back to this community without your ceaseless faith in us. Thank you. DREAM CHASER INITIATIVE A special thank you to those who contributed $100.00 or more to our Crowd Funding Campaign. Marissa Coleman | Sherlly Pierre | Laurence Pinckney | Mike Ratzlaff | Zytiin Thorton
- 38 - THE DREAM CENTER 2014 ANNUAL REPORT 2014 PRESS HIGHLIGHTS
2015 strategic plan Groups of Classes/Areas of Engagement Focus on Economic Empowerment Classes for all ages. Focus on Leadership Development Classes for all ages. What do we want to accomplish? - At least a 75% attendance rate for The Dream Center programs. - Incorporation of 1-2 solid, sustainable programs for our target areas of engagement. - Incorporation of Economic and Leadership components in specific Creative Arts programs. - Obtain $75,000 in overall funding. - Three focused partnerships with PS 76, Wadleigh High School and Adult School on 119th Street. - Creation of a fundraising donor database. - Identify a volunteer coordinator and committee of five volunteers to support day to day needs. How will we know when we get there? Through deadlines, and benchmarks - Set an expectancy attendance goal per program and check attendance sheets. - Through potential grants, merchandise sales, board contributions and fundraising. Check our financial status quarterly. - Propose opportunities to benefit each party. Building relationship with specific organizations and schools. - Volunteer team in place by April 6, 2015. How do we measure our progress? - Evaluations - In-house Traffic - Public notice - Social Media Traffic - Attendance and Sign in Sheets - Program Development What do we do if we do not reach these goals? - Review our strategies. - Restructure our marketing plan. - Determine our lack of resources. - Re-evaluate how we use volunteers in the space. - Re-evaluating giving development plan. THE DREAM CENTER 2014 ANNUAL REPORT - 39 - LOOKING FORWARD

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