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Enabling Precision Behavior Change
@ehekler
Dr. Eric Hekler
Arizona State University
November 19, 2015
Talk given at the University of North Carolina, Chapel Hill
Outline
• Precision behavior change
• Requirements for precision
behavior change
• Agile science
• UbiHealthy Cup
@ehekler
@ehekler http://www.nih.gov/precisionmedicine/
Behavior at the center
Hovell M, Wahlgren D, Adams M. Emerging theories in health promotion practice and research. 2009;2:347-85.@ehekler
Behaviors explain most variability in health
Flickr – Stuck in Customs@ehekler
40
15
5
10
30
Sub-Optimal Health behaviors
Social Circumstances
Environmental Exposures
Healthcare
Genetics
McGinnis, et al. 2002 Health Affairs
Why now? Personal, pervasive, &
powerful technologies
Flickr – Stuck in CustomsPatrick, Hekler, Estrin, Godino, Crane, Riper, & Mohr, Riley, Manuscript in Prep@ehekler
Why now? Behavioral meteorology
Flickr-Bart Everson
Patrick, Hekler Estrin, Godino, Crane, Riper, & Mohr, & Riley, Manuscript in Prep@ehekler
Why now? The world needs us…
Flickr – Stuck in Customs
http://youtu.be/QPKKQnijnsM
Flickr – just.Luc
Flickr-meanMrmustard
Just in Time Adaptive Interventions
Just in Time
• State of opportunity
or vulnerability
• Receptive
• Key target behavior
does not have to
happen now
Adaptive
• Responsive to:
– micro-scale changes
(e.g., weather, stress)
– Meso-scale changes
(e.g., season,
motivational waves)
– Macro-scale life
transitions (e.g.,
retirement, becoming a
parent)
@ehekler Nahum-Shani, Hekler, & Spruijt-Metz, (2016) Health Psychology
Just in Time: State of vulnerability
Flickr - Rob Marquardt
@ehekler Nahum-Shani, Hekler, & Spruijt-Metz, (2016) Health Psychology
Just in Time: State of opportunity
Flickr - Miroslav Petrasko
@ehekler Nahum-Shani, Hekler, & Spruijt-Metz, (2016) Health Psychology
Just in Time: Receptive
Flickr-Jonathan Powell
Nahum-Shani, Hekler, & Spruijt-Metz, (2016) Health Psychology@ehekler
Adaptive: Series of “Just in Time” moments
@ehekler Flickr - Dave Gray
Precision behavior change spectrum
Individual/User
Controlled
System
Controlled
Individual/System
Balanced Control
@ehekler
System controlled
“Giving the fish”
NSF IIS-1449751: EAGER: Defining a Dynamical Behavioral
Model to Support a Just in Time Adaptive Intervention, PIs, Hekler & Rivera
@ehekler
System model
Riley, Martin, Rivera, Hekler, et al. 2016; Martin, Riley, Rivera, Hekler, et al. 2014@ehekler
Idiographic trajectory models
Hekler, et al. 2013 Health Education and Behavior@ehekler
Martin, Rivera, & Hekler Manuscript Submitted for Publication
Model-predictive controller
@ehekler
Individual controlled
“Teaching to fish”
Eric Hekler, Jisoo Lee, Erin Walker, Winslow Burleson, Arizona State University; Bob Evans, Google
Flickr Juhan Sonin
@ehekler
Measure
success
towards
goal
Results
Self-experimentation
Plan
+ Implement for 1 week
@ehekler
@ehekler
Requirements for precision behavior change
• Interoperability/communication
– Robust system architectures
• Ecologically-valid data streams
– Smartphone, wearable, data and digital trace inference
• Data standardization
– Schemas, ontologies, and other knowledge structuring tools
• Behavior change tools
– Codified evidence-based and usable behavior change modules
• Predictive computational models
– Multi-level & multi-time scale mathematical models about health
and behavior
• Personalization algorithms
– Recommender system, model-predictive controller, or other
translations of data into useful adaptation decisions
• Test-bed for iterative optimization
– Data , “ground truth” definitions, and participants
@ehekler
Interoperable systems
@ehekler
LeadSecondary
Secondary
Secondary
SecondarySecondary
Interoperable systems
https://www.apple.com/ios/whats-new/health/ http://researchkit.github.io/ http://sagebase.org/
Interoperable systems
www.openmhealth.org
Ecologically-valid data streams
@ehekler
Lead Secondary
Secondary
Co-Lead
Turning “noise” into information
https://ubicomplab.cs.washington.edu/
Data standardization
@ehekler
LeadCo-Lead
Secondary
Secondary
Secondary
Data standardization
www.openmhealth.org
Agile science targets
• Interoperability/communication
– Robust system architectures
• Ecologically-valid data streams
– Smartphone, wearable, data and digital trace inference
• Data standardization
– Schemas, ontologies, and other knowledge structuring tools
• Behavior change tools
– Codified evidence-based and usable behavior change modules
• Predictive computational models
– Multi-level & multi-time scale mathematical models about health
and behavior
• Personalization algorithms
– Recommender system, model-predictive controller, or other
translations of data into useful adaptation decisions
• Test-bed for iterative optimization
– Data , “ground truth” definitions, and participants
@ehekler@ehekler
Pre-agile software “waterfall”
@ehekler
Agile (XP Scrum) development
@ehekler
Agile science philosophical assumptions
https://en.wikipedia.org/wiki/Philosopher#/media/File:The_School_of_Athens.jpg@ehekler
Target =“Idiographic generalization”
Analytic Perspective Focus Mixed Model Analogy
Between-person On-average effects across
participants
Fixed effect (centered)
Within-person On average effects over time Fixed effect (daily variation)
Idiographic Individualized responses Random effect (error term)
@ehekler
Evidence & logic defines truth
https://en.wikipedia.org/wiki/Phases_of_Venus#/media/File:Phases-of-Venus.svg@ehekler
Rigor achieved via trial & error
https://en.wikipedia.org/wiki/Incandescent_light_bulb#/media/File:Edison_incandescent_lights.jpg@ehekler
Knowledge accumulation via effective curation
www..google.com@ehekler
Agile science products
• Modules
• System models
• Personalization algorithms
@ehekler
Modules
Smallest, meaningful, repurposable,& concrete
“Perfect” intervention package Components
Flickr - Paul Swansen Flickr - Benjamin Esham
@ehekler
Modules
APIs
www.yelp.com@ehekler
IFTTT
http://www.ifttt.com
Modules
Templates
www.ifttt.com@ehekler
Modules
http://www.ifttt.comwww.ifttt.com@ehekler
System models: Meteorology analogy
Flickr-Bart Everson
Patrick, Hekler, Estrin, Godino, Crane, Riper, & Mohr, & Riley Manuscript in Prep
@ehekler
System models
Riley, Martin, Rivera, Hekler, et al. 2016; Martin, Riley, Rivera, Hekler, et al. 2014@ehekler
Dynamic hypotheses- “Sweet Spot”
Hekler (PI), Rivera (Co-PI), NSF IIS-1449751
-15
-10
-5
0
5
10
15
20
0
2000
4000
6000
8000
10000
12000
14000
AveChangeSelfEffficacy
ActualDailySteps
Recommended Goal
Actual Steps Δ Self-Efficacy
@ehekler
Personalization algorithms
www.netflix.com@ehekler
Martin, Rivera, & Hekler Am. Control Conference (2015)
Personalization algorithms
@ehekler
Agile science process
@ehekler
Sprint
• GOAL: Discovery and resource-efficient
vetting of promising new approaches
@ehekler
Amy Luginbill; Samantha Quagliano; Sepideh Zohreh
S=Stop
M=Move
I= I statement; I can do it!
L=Love (positivity)
E=Exhale
SMS: “If you are stressed
today, try one of the
following options, Deep
breathing, Stretching, get
up move around.”
MOBILECAR
MAIDSERVICES
GREEN CLEAN
Prototype 1: S.M.I.L.E.
Prototype 2:
Facial Wave
Prototype 3:
SMS
Intervention
Prototype 4:
De-stress your carScrappy Trials
@ehekler
Phoenix Proposition 104
John Harlow, Erik Johnston, Zoe Yeh@ehekler
Phoenix Proposition 104
John Harlow, Erik Johnston, Zoe Yeh@ehekler http://movephx.org/get-the-facts/maps/
Phoenix Proposition 104
John Harlow, Erik Johnston, Zoe Yeh@ehekler http://movephx.org/get-the-facts/maps/
Optimization
• GOAL: Translation of a promising resources
into useful & evidence-based tools for
real-world use.
@ehekler
Linda M. Collins
The Methodology Center
Penn State
methodology.psu.edu@ehekler
Micro-randomization design
• Sequential, full factorial designs
• Randomize intervention component
• Each time we might deliver component
• Multiple components can be randomized
• Randomized 100s or 1000s of times
Klasnja, Hekler, Shiffman, Boruvka, Almirall, Tewari, Murphy, Health Psych, 2016@ehekler
System identification experiments
-100
100
300
500
700
900
1100
1300
1500
0
2000
4000
6000
8000
10000
12000
14000
1 8 15 22 29 36 43 50 57 64 71 78 85 92 99
Points
Stepsperday
Days
Points Provided (100, 300, 500)
Fictionalized actual steps per day
Daily step goal ((Baseline Median) to (Baseline Median+100% Baseline Median))
NSF IIS-1449751: Defining a Dynamical Behavioral Model to Support
a Just in Time Adaptive Intervention, PIs, Hekler & Rivera@ehekler
Release
• GOAL: Share useful resources via
effective curation.
@ehekler
Shared test-beds
@ehekler
Secondary
Secondary
Secondary
Lead
Co-Lead
Co-Lead
Paco (thank you, Bob Evans!)
www.pacoapp.com@ehekler
Paco-read this on the website
www.pacoapp.com@ehekler
Paco
www.pacoapp.com@ehekler
Paco
www.pacoapp.com@ehekler
Fundamental problem
@ehekler
We each build “optimized”
packages for one-off
problems
We need to build inter-operable
modular resources
Flickr - Paul Swansen Flickr - Benjamin Esham
RoboCup
@ehekler
https://upload.wikimedia.org/wikipedia/commons/2/22/Robocup_Bremen_2006_-_four_legged.JPG
RoboCup
@ehekler
https://c2.staticflickr.com/8/7410/9238794627_4be245177e_b.jpg
RoboCup Structure
• Target: “developing by 2050 a Robot
Soccer team capable of winning against
the human team champion of the FIFA
World Cup”
• Rules: Change each year depending on
state of the science
http://www.robocup.org/about-robocup/regulations-rules/@ehekler
What is mHealth’s RoboCup?
@ehekler https://upload.wikimedia.org/wikipedia/commons/e/e3/13-06-28-robocup-eindhoven-099.jpg
Question generated by participants of the Schloss Dagstuhl Seminar on “Life-long Behavior Change Technologies:”
June 21-26, 2015, http://www.dagstuhl.de/en/program/calendar/semhp/?semnr=15262
UbiHealthy Cup v.2
• Target:
– Actionable tool the community needs (e.g.,
passive measure of consumption, user
burden, goal-setting module, team module)
• Bracket Science
– Competing teams that are winnowed down at
each stage (stop getting money)
– Final four tested head-to-head in an RCT
• Challenges change over time
Thanks to Susan Murphy & Pedja Klasnja for co-developing this idea.@ehekler
UbiHealthy Cup Bracket
https://www.whitehouse.gov/assets/images/brackets2009c.jpg
Final four
RCT (36m, 4)
Opt. 2
(24m, 8)
Opt. 2
(24m)Opt. 1
(18m,16)
Opt. 1
(18m)Sprint 2
(12m, 32)
Sprint 2
(12m)Sprint 1
(6m, 64)
Sprint 1
(6m)
RECAP
@ehekler
TARGET: Precision behavior change
Individual/User
Controlled
System
Controlled
Individual/System
Balanced Control
@ehekler
Why now? Behavioral meteorology
Flickr-Bart Everson
Patrick, Riley, Estrin, Hekler, Godino, Crane, Riper, & Mohr, Manuscript in Prep@ehekler
Why now? The world needs us…
Flickr – Stuck in Customs
http://youtu.be/QPKKQnijnsM
Flickr – just.Luc
Flickr-meanMrmustard
First step…
@ehekler
Stop building “perfect”
packages…
Start building interoperable
modules
Flickr - Paul Swansen Flickr - Benjamin Esham
www.agilescience.org
Next step, organize and share!
Dr. Eric Hekler, Arizona State University
ehekler@asu.edu, @ehekler

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Enabling Precision Behavior Change

Editor's Notes

  1. The talk will briefly set up the current context for mHealth / UbiComp / digital health research efforts as seen from various disciplinary lenses. Following this, the precision medicine initiative will be discussed followed by a discussion on one subclass of prevention interventions, labeled precision behavior change, which could fit well within the precision medicine initiative. Following the definition of precision behavior change, transdisciplinary research questions, with a particular focus on attempting to articulate intellectual merit and contributions for each discipline when exploring the research questions, will be discussed. The talk will conclude with plausible next steps to spur conversation among the webinar participants and later viewers on ways to refine this transdisciplinary research agenda to see if it is viable and, if so, how best to more actively enable it as an organizing “moon shot” agenda for the mHealth research community.
  2.  The talk will briefly set up the current context for mHealth / UbiComp / digital health research efforts as seen from various disciplinary lenses. Following this, the precision medicine initiative will be discussed followed by a discussion on one subclass of prevention interventions, labeled precision behavior change, which could fit well within the precision medicine initiative. Following the definition of precision behavior change, transdisciplinary research questions, with a particular focus on attempting to articulate intellectual merit and contributions for each discipline when exploring the research questions, will be discussed. The talk will conclude with plausible next steps to spur conversation among the webinar participants and later viewers on ways to refine this transdisciplinary research agenda to see if it is viable and, if so, how best to more actively enable it as an organizing “moon shot” agenda for the mHealth research community.
  3. Discuss the lack of understanding from behavioral scientists on how to really deal with big data and opportunities for setting up “in the wild” studies that could later be harnessed for A/B testing. Nice melding of behavioral science knowledge of randomized controlled trials and HCI’s knowledge on the systems to automate those types of systems in the real-world.
  4. Based on this, we need to move more into an open discussion in which we explore lots and lots of different ideas if we really want to understand which ones are best. Sadly, science, particularly behavioral science doesn’t really have the sort of “maker” culture that would allow us. As such, a key emphasis.
  5. Based on this, we need to move more into an open discussion in which we explore lots and lots of different ideas if we really want to understand which ones are best. Sadly, science, particularly behavioral science doesn’t really have the sort of “maker” culture that would allow us. As such, a key emphasis.
  6. Based on this, we need to move more into an open discussion in which we explore lots and lots of different ideas if we really want to understand which ones are best. Sadly, science, particularly behavioral science doesn’t really have the sort of “maker” culture that would allow us. As such, a key emphasis.
  7. NOTE, this current draft is just to get a sense of timing and flow on key points to discuss. Formatting on almost all slides will not remain (e.g., likely will NOT have the titles at the top like that).
  8. - OK, now you’re creating a plan for your problem. For a successful plan, you should set an appropriate goal, and come up with ways to apply behavior change techniques.
  9. Beyond just the difficulty of the complexity of behavior and the behavioral problems we are trying to solve, there are a lot of demands on behavior change technologies themselves and different points that tend to thought about from different disciplines. Indeed, we want behavior change technologies that are evidence-based, cost-effective, personalized, easy to disseminate, promote maintenance, fit into a person’s life, and can, hopefully be financially self-sustained in sustaining. As can be seen just from this list, this can’t be achieved through the class disciplinary silo model of creation.
  10.  The talk will briefly set up the current context for mHealth / UbiComp / digital health research efforts as seen from various disciplinary lenses. Following this, the precision medicine initiative will be discussed followed by a discussion on one subclass of prevention interventions, labeled precision behavior change, which could fit well within the precision medicine initiative. Following the definition of precision behavior change, transdisciplinary research questions, with a particular focus on attempting to articulate intellectual merit and contributions for each discipline when exploring the research questions, will be discussed. The talk will conclude with plausible next steps to spur conversation among the webinar participants and later viewers on ways to refine this transdisciplinary research agenda to see if it is viable and, if so, how best to more actively enable it as an organizing “moon shot” agenda for the mHealth research community.
  11.  The talk will briefly set up the current context for mHealth / UbiComp / digital health research efforts as seen from various disciplinary lenses. Following this, the precision medicine initiative will be discussed followed by a discussion on one subclass of prevention interventions, labeled precision behavior change, which could fit well within the precision medicine initiative. Following the definition of precision behavior change, transdisciplinary research questions, with a particular focus on attempting to articulate intellectual merit and contributions for each discipline when exploring the research questions, will be discussed. The talk will conclude with plausible next steps to spur conversation among the webinar participants and later viewers on ways to refine this transdisciplinary research agenda to see if it is viable and, if so, how best to more actively enable it as an organizing “moon shot” agenda for the mHealth research community.
  12. Flipping to the second half of this talk now though, in my view, this will only be achieved by carefully building an ecosystem that supports precision behavior change and I think your HealthKit and ResearchKit are great starting points for this. To set up why though, allow me to briefly take a step back and discuss how behavioral scientists like me were told that we were supposed to do our science.
  13.  The talk will briefly set up the current context for mHealth / UbiComp / digital health research efforts as seen from various disciplinary lenses. Following this, the precision medicine initiative will be discussed followed by a discussion on one subclass of prevention interventions, labeled precision behavior change, which could fit well within the precision medicine initiative. Following the definition of precision behavior change, transdisciplinary research questions, with a particular focus on attempting to articulate intellectual merit and contributions for each discipline when exploring the research questions, will be discussed. The talk will conclude with plausible next steps to spur conversation among the webinar participants and later viewers on ways to refine this transdisciplinary research agenda to see if it is viable and, if so, how best to more actively enable it as an organizing “moon shot” agenda for the mHealth research community.
  14.  The talk will briefly set up the current context for mHealth / UbiComp / digital health research efforts as seen from various disciplinary lenses. Following this, the precision medicine initiative will be discussed followed by a discussion on one subclass of prevention interventions, labeled precision behavior change, which could fit well within the precision medicine initiative. Following the definition of precision behavior change, transdisciplinary research questions, with a particular focus on attempting to articulate intellectual merit and contributions for each discipline when exploring the research questions, will be discussed. The talk will conclude with plausible next steps to spur conversation among the webinar participants and later viewers on ways to refine this transdisciplinary research agenda to see if it is viable and, if so, how best to more actively enable it as an organizing “moon shot” agenda for the mHealth research community.
  15.  The talk will briefly set up the current context for mHealth / UbiComp / digital health research efforts as seen from various disciplinary lenses. Following this, the precision medicine initiative will be discussed followed by a discussion on one subclass of prevention interventions, labeled precision behavior change, which could fit well within the precision medicine initiative. Following the definition of precision behavior change, transdisciplinary research questions, with a particular focus on attempting to articulate intellectual merit and contributions for each discipline when exploring the research questions, will be discussed. The talk will conclude with plausible next steps to spur conversation among the webinar participants and later viewers on ways to refine this transdisciplinary research agenda to see if it is viable and, if so, how best to more actively enable it as an organizing “moon shot” agenda for the mHealth research community.
  16. Based on this, we need to move more into an open discussion in which we explore lots and lots of different ideas if we really want to understand which ones are best. Sadly, science, particularly behavioral science doesn’t really have the sort of “maker” culture that would allow us. As such, a key emphasis.
  17. Central to agile science is a focus on products that will be immediately useful for non-scientists.
  18. Based on this, we need to move more into an open discussion in which we explore lots and lots of different ideas if we really want to understand which ones are best. Sadly, science, particularly behavioral science doesn’t really have the sort of “maker” culture that would allow us. As such, a key emphasis.
  19. Based on this, we need to move more into an open discussion in which we explore lots and lots of different ideas if we really want to understand which ones are best. Sadly, science, particularly behavioral science doesn’t really have the sort of “maker” culture that would allow us. As such, a key emphasis.
  20. Based on this, we need to move more into an open discussion in which we explore lots and lots of different ideas if we really want to understand which ones are best. Sadly, science, particularly behavioral science doesn’t really have the sort of “maker” culture that would allow us. As such, a key emphasis.
  21. I’ve been calling this alternative process agile science, which I’ll jump into briefly here.
  22. The group studies were where the most interesting things happened. In particular, this was when the groups really took advantage of “crummy trials” for better understanding when an idea was working. For example, Amy, Sam, and Sepideh’s group was trying to reduce stress. They did a lot of empathizing work and looking into the previous literature to find the importance of breathing and stress management techniques. Sadly though, whenever they tested some of their ideas, which included mantras and other ideas to help simple triggers for relaxing, they all failed. This was particularly fascinating because in their initial brainstorming, they really loved their “S.M.I.L.E.” accronym that they came up with. When they tested it, comparing it to a control, it simply didn’t work. They perceived but ultimately found that they needed to pivot and instead ended up focusing on figuring out ways to de-stress a person’s environment. So they went and started cleaning cars and got great responses.
  23. Thankfully, there has been great movement away from that classic pipeline and particularly the use of a randomized trial of interventions with multiple components in it, to other strategies that are more mirrored on strategies from engineering. Central to this work is a careful understanding of how to develop the evidence around the components of the intervention, with the assumption being htat the components will be more repurposable. SO, for example, Linda Collins has been pioneering the use of fractional factorial study designs to run interventions with multiple components but with a methodology that supports understanding of how the components and how they interact might function.
  24. Indeed, my colleagues and I have ben extending this logic to what we’ve been calling a micor-randomization study, which is atype of factorial design but that is done within a single person. The idea is to randomize intervention componetns with a person at each time when it might help. The design allows multiple of these to work and there is great power on a single person because it is plausible to randomize hundreds and even thousands of times within person.
  25. Myc olleauge, Daniel Rivera, and I have been extending this further using methods fromcontrol systems engineering to develop experimental designs that take more advantage of a priori knowledge than the micro-randomization study. In the discussion section, I’d be happy to get into details on these experimental designsbut for the focus of this, the main point is to realize that this is a huge shift in the behavioral science community away from ideas like RCTs nad instead towards methods that embrace and map out idiosyncracy.
  26. Beyond just the difficulty of the complexity of behavior and the behavioral problems we are trying to solve, there are a lot of demands on behavior change technologies themselves and different points that tend to thought about from different disciplines. Indeed, we want behavior change technologies that are evidence-based, cost-effective, personalized, easy to disseminate, promote maintenance, fit into a person’s life, and can, hopefully be financially self-sustained in sustaining. As can be seen just from this list, this can’t be achieved through the class disciplinary silo model of creation.
  27.  The talk will briefly set up the current context for mHealth / UbiComp / digital health research efforts as seen from various disciplinary lenses. Following this, the precision medicine initiative will be discussed followed by a discussion on one subclass of prevention interventions, labeled precision behavior change, which could fit well within the precision medicine initiative. Following the definition of precision behavior change, transdisciplinary research questions, with a particular focus on attempting to articulate intellectual merit and contributions for each discipline when exploring the research questions, will be discussed. The talk will conclude with plausible next steps to spur conversation among the webinar participants and later viewers on ways to refine this transdisciplinary research agenda to see if it is viable and, if so, how best to more actively enable it as an organizing “moon shot” agenda for the mHealth research community.
  28. Beyond just the difficulty of the complexity of behavior and the behavioral problems we are trying to solve, there are a lot of demands on behavior change technologies themselves and different points that tend to thought about from different disciplines. Indeed, we want behavior change technologies that are evidence-based, cost-effective, personalized, easy to disseminate, promote maintenance, fit into a person’s life, and can, hopefully be financially self-sustained in sustaining. As can be seen just from this list, this can’t be achieved through the class disciplinary silo model of creation.
  29. Beyond just the difficulty of the complexity of behavior and the behavioral problems we are trying to solve, there are a lot of demands on behavior change technologies themselves and different points that tend to thought about from different disciplines. Indeed, we want behavior change technologies that are evidence-based, cost-effective, personalized, easy to disseminate, promote maintenance, fit into a person’s life, and can, hopefully be financially self-sustained in sustaining. As can be seen just from this list, this can’t be achieved through the class disciplinary silo model of creation.