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Website and Blog Income Generation: Affiliate Marketing - Holly Hollingsworth Phillips

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Website and Blog Income Generation: Affiliate Marketing - Holly Hollingsworth Phillips

  1. 1. Website and Blog Income Generation: Affiliate Marketing Holly Hollingsworth Phillips The English Room design-bloggers-conference.com 1
  2. 2. design-bloggers-conference.com 2 Holly Hollingsworth Phillips Interior Designer & Shopkeeper Design & Lifestyle Blogger (2012) Tastemaker & Curator Travel & Art Addict Mama & Animal Lover Shopaholic & Style Aficionado
  3. 3. 3 Main Ways to make money on a blog • Ads • Sponsored Posts • Affiliate Marketing (Direct Affiliate and Affiliate Network) design-bloggers-conference.com 3
  4. 4. What is Affiliate Marketing? • A process that allows you to make money on items you are already recommending. • People follow you because they value your opinion and trust you as a tastemaker. • It is a natural fit for blogging because you are always recommending products anyway. • The links you use are embedded with a code that tracks them. The retailer pays you the commission and the consumer pays the regular price. The retailer wins because you are giving them free advertising and bringing them potentially a new customer. design-bloggers-conference.com 4
  5. 5. Why do I use Affiliate Marketing? • Additional revenue stream to my design business • An easy way to share what I am already doing with clients and a broader scope of people while benefiting monetarily from it • Earn money with the blog traffic you already have. design-bloggers-conference.com 5
  6. 6. Affiliate Marketing Networks • rewardStyle • Amazon’s Affiliate Program • Shareasale • CJ Affiliate (AKA Commission Junction) – paid per click vs. sale • Linkshare • Skimlinks • Clickbank • Viglink • Ebay’s Partner Network • Affiliate Window • Pepper Jam Network • iTunes’s Affiliate Program design-bloggers-conference.com 6
  7. 7. The first and largest invitation-only end-to-end content monetization platform for top-tier digital style Influencers and Brands around the world. rewardStyle is the only platform that measures and monetizes the influence of content on a global scale, across owned and social channels, powering influencer compensation that is in-step with true brand and retail influence. design-bloggers-conference.com 7
  8. 8. Why rewardStyle? • rewardStyle is an affiliate network that allows its members to link out to shopping sites from their blogs with coded hyperlinks. • What makes rewardStyle different is that it works with a lot of premium brands and is not available to everyone. • It is by far the easiest to use of the affiliate networks than I have tried • RewardStyle offers gorgeous widgets that you can use within blog posts to showcase your affiliate link items. • Most importantly RewardStyle is the best ways to use Instagram for affiliate marketing by using liketkit.com • To maintain a standard for its premium retailers, rewardStyle does not accept all applicants. • Your chances of getting accepted to rewardStyle are improved if you are referred by someone who is already a member. design-bloggers-conference.com 8
  9. 9. Best Sources for Design Items on rewardStyle • Wisteria • Pottery Barn • PB Teen • Horchow • One Kings Lane • Lulu & Georgia • Barneys NY • Neiman Marcus • Amber Interiors • Pier 1 • Crate & Barrel • Etsy • Amazon • Assouline • Bellacore • Biscuit Home • Catstudio • Design Darling • Gilt Groupe • Grange Hall • Hayneedle • Joss & Main • Parker Thatch • Chairish • Williams-Sonoma design-bloggers-conference.com 9 • Gilt Groupe • Rejuvanation • Serena & Lily • Shop TEN 25 • Society Social • Target • Taylor Burke Home • Terrain • West Elm • Burke Décor • The Well Appointed House • Minted • Arianna Belle • Wayfair • World Market • Interior Define • Jaxon Home • Jonathan Adler • Amazon • Anthropologie • Furbish Studio • Waiting on Martha • Shop Latitide • Lumens • CB2 • Home Decorators Collection
  10. 10. Examples of Successful Affiliate Marketing in Design Blogs design-bloggers-conference.com 10 •La Dolce Vita •The English Room •Copy Cat Chic •Mark D. Sikes •The Jungalow •Saavy Home •Furbish Studio •Elements of Style
  11. 11. Disclosure Requirements • You must disclose affiliate links in a conspicuous manner on your blog. • The FTC has specifically said that “affiliate link” by itself is not adequate disclosure. The FTC has suggested that “I get commissions for purchases made through links in this post” is sufficient. • I often say *This post contains affiliate links* • Example from Look Linger Love - “At times Look Linger Love contains paid advertisements & contextual affiliate links. This means if you make a purchase from one of these links I may receive a commission on the sale. Please note the purchaser pays no extra when purchasing through an affiliate link. All sponsored posts & gifted product will be marked within the post. All of the content I share is that of which I genuinely like and is not influenced by any other manner. By purchasing through Look Linger Love you're helping me bring you more ideas.” design-bloggers-conference.com 11
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  19. 19. design-bloggers-conference.com 19 Utilize the rewardStyle Apps • Boutique • Shop the Post • Lookbook • Money Spot • Link Ninja
  20. 20. design-bloggers-conference.com 20 Using rewardStyle “Boutique” Widget up to 100 items
  21. 21. design-bloggers-conference.com 21 Using rewardStyle “Lookbook” Widget for up to 25 items
  22. 22. design-bloggers-conference.com 22 Using rewardStyle “Shop the Post” Widget for up to 25 items
  23. 23. Tips for Success • Explore Various Price Points • Use the triple threat – hyperlink text, link images and shop the post at the bottom • Watch your analytics using bit.ly links • Use the liketknow.it home app • Consistency is key • Come up with series that readers can count on • Try to mix in items / posts that are not only affiliate links • Stay true to your brand / builds trust with your audience • Share to your Instagram & Pinterest • Build your email list! design-bloggers-conference.com 23
  24. 24. Ideas for Posts using Affiliate Marketing • Top 10 (Lighting, Sofa, Mirrors) • High /Low Comparisons • Copy an Editorial Room (see Copy Cat Chic) • Trend Watch • Market Recaps • New Introductions • Gift Guides for all Holidays (this is a HUGE $$$ maker) • Host & Hostess Gifts • Sale Watch design-bloggers-conference.com 24
  25. 25. Google Analytics The following questions are all things to take into consideration when formulating a strategic plan: • Who is your audience? • What is their demographic? • What is their age range? • What country or state do they live in? • What time or day that your readers visit your site or interact with your content more than another time or day? • Where is your traffic coming from? • What trends are visible from your audience? Do you consistently have more engagement on your interior posts than fashion, for example? design-bloggers-conference.com 25
  26. 26. Study Your RewardStyle Analytics design-bloggers-conference.com 26
  27. 27. design-bloggers-conference.com 27 All Links Used
  28. 28. design-bloggers-conference.com 28 Top Advertisers
  29. 29. Be More Social w/ • Post consistently (try for twice a day) • Link to top-performing, multi-option retailers • Link to lower price point items • Use your captions as an opportunity • Educate your audience about LTK • Use LTK category hashtags to get your content in front of a hyper- engaged shopping audience. You should be using #LTKHome! design-bloggers-conference.com 29
  30. 30. Add a Newsletter 44% of email recipients made at least one purchase last year based on a promotional email. Sending out a newsletter provides you with another channel for monetizing your content and to keeping your readers up-to-date with important announcements, sales, updates to your site, etc. upcoming plans for your site. Tips for Creating a Newsletter: • Include an eye-catching email subject line to increase your open rate • Use imagery and keep the text to a minimum • Stick to a consistent format or style • Link out to your site, social channels and various products that are currently available • Make sure it’s mobile friendly • Set a cadence for sending your newsletter – weekly or monthly When it comes to newsletter content, you can: • Give your newsletter subscribers exclusive access to special content, by giving them a sneak peek at your next week’s content or first access to a giveaway, for example • Answer your most frequently asked questions • Highlight content that may not be your primary vertical • Include your favorite retailers’ sale information or coupon codes • Implement your rewardStyle text links and include a clickable product collage via the Money Spot widget. design-bloggers-conference.com 30
  31. 31. Call to Action • Always include a call to action in your affiliate-enabled posts! • Call out products that are on sale and those that are selling fast. • Frequently check your active favorites folders for sold out items and re-promote them when they come back in stock. Be sure to edit products linked in your top-performing LIKEtoKNOW.it posts as they sell out and if they come back in stock. design-bloggers-conference.com 31
  32. 32. SEO Strategy • Post Consistently | It is important to plan to post consistently, not only to provide your audience with ample resources to shop, but also to improve your SEO ranking. The more often you’re posting, the more Google will index your site, which improves your overall SEO ranking. We suggest posting at least 4 blog post per week and 2 times per day on Instagram (LIKEtoKNOW.i), if not more, during the holidays, events or great trips. • Focus on Steals & Deals • Use Keywords Wisely • Include Visuals and Graphics • Ensure That Your Site is Mobile Friendly Be Social • Promote Your Brand on Social Channels design-bloggers-conference.com 32
  33. 33. Questions? Feel free to email me with any additional questions or if you would like a referral to RewardStyle. holly@theenglishroom.biz design-bloggers-conference.com 33