Google Analytics For Dummies: Who Is That On Your Blog and Website & How the Heck Did They Get There? - Corey Padveen

1. Who’s On My Site?
A crash course in using Google Analytics to study your audience behaviors.

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@coreypadveen
@t2marketing

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@t2marketing 3

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@t2marketing

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@coreypadveen
@t2marketing

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Who is this person?
@coreypadveen
@t2marketing

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@coreypadveen
@t2marketing
Why are
we here?

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@coreypadveen
@t2marketing

9. • Structuring
• Navigation
• Customization
• Segmentation
• Real Time Reporting
• Audience Analysis
• Behavioral Analysis
• Content Strategy
• Integration
• Benchmarking
• Flow Analysis
• Acquisition
• Conversion
• Testing
• Attribution
• And much more…
Unfortunately, we don’t have the time…
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Let’s talk
about
audiences.
@coreypadveen
@t2marketing

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@coreypadveen
@t2marketing

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@coreypadveen
@t2marketing

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@coreypadveen
@t2marketing

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@coreypadveen
@t2marketing

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@coreypadveen
@t2marketing

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@coreypadveen
@t2marketing

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What can this
help us do?
@coreypadveen
@t2marketing

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Develop
hypertargeted
content stratetgies.
@coreypadveen
@t2marketing

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Identify new, highly
engaged audiences.
@coreypadveen
@t2marketing

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Eliminate waste of
budget and
resources.
@coreypadveen
@t2marketing

21. 1. Create some basic audience segments.
2. Analyze the activity of valuable segments in
the Behavior dashboard.
3. Identify the content that each segment
engages with most.
4. Develop hypertargeted content and ad
strategies in order to appeal to each
segment.
Where do we go from here?
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22. Stay in Touch
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bit.ly/t2OnYouTube
bit.ly/CoreyPadveenLI
t2marketinginternational.com
CoreyPadveen.com
corey@t2marketinginternational.com
@coreypadveen
@t2marketing