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Tristan Kromer
    LUXr.co


   @TriKro
About LUXr
LUXr’s mission is to educate early-stage entrepreneurs on
effective practices to deliver products that customers want,
need and love to buy.




Residency                    Core                     Workshops               Advising
                          Curriculum
8 weeks to                  Learning products          Core concepts and     Coaching &
awesome for                 for accelerators &         hands-on activities   guidance for teams
early-stage teams.          startup teams.             for everyone.         going at lightspeed.




LUXr • 3435 Cesar Chavez
San Francisco, CA • 94110
info@luxr.co • http://luxr.co • twitter: @luxrco

Janice Fraser, Founder & CEO [janice@luxr.co • @clevergirl ]
Jason Fraser, Co-Founder & Operations Lead [jason@luxr.co ]
Kate Rutter, Co-Founder & Designer [kate@luxr.co • @katerutter ]


LUXR.CO   AUGUST 2012
Hacking the
 Business Model Canvas
           &
Minimum Viable Products

        @leancircle
       #leanstartup
Disclaimer

I am not an expert in your business.

Only you can be the expert
  in your business.

My job is:
 • to ask the unasked questions;
 • to challenge assumptions;
 • and give you tools to succeed.
What is a
Minimum Viable Product?
StartSmart! Tallinn, Estonia, MVP Workshop 2012-10-02
“...that version of a new product
which allows a team to collect the
maximum amount of validated
learning about customers with the
least effort”

                           - Eric Ries
Smoke Test
StartSmart! Tallinn, Estonia, MVP Workshop 2012-10-02
StartSmart! Tallinn, Estonia, MVP Workshop 2012-10-02
StartSmart! Tallinn, Estonia, MVP Workshop 2012-10-02
Anti-Pattern Smoke Test
Video Test




  Click Me
Wizard of Oz Test
Wizard of Oz Test
Concierge Test
Behavior Test
Prince of Persia
Prince of Persia, 1989
Other Games of the Day
Karateka, 1984
Pocket God
My Favorite
Pocket God, 2009
Pocket God Sales
Hacking the BMC to MVP
StartSmart! Tallinn, Estonia, MVP Workshop 2012-10-02
Buy my
 book!
LUXr.co




          Janice Fraser
              LUXr.co
StartSmart! Tallinn, Estonia, MVP Workshop 2012-10-02
product
product   UI
product   UI
StartSmart! Tallinn, Estonia, MVP Workshop 2012-10-02
StartSmart! Tallinn, Estonia, MVP Workshop 2012-10-02
• Mass Market
• Niche Market
• Segmented
• Diversified
• Multi-sided Platforms
• Mass Market
• Niche Market
• Segmented
• Diversified
• Multi-sided Platforms
• As vague as possible
StartSmart! Tallinn, Estonia, MVP Workshop 2012-10-02
StartSmart! Tallinn, Estonia, MVP Workshop 2012-10-02
BEHAVIORS
                                  Gets SMS from kids “Pick me up!”

                                  Has a housekeeper once a week

                                   Complains “I feel overwhelmed”

                                  Orders take-out 3 nights/wk

                                  Calls to remind husband for errands


  DEMOGRAPHICS                         NEEDS & GOALS
   Married, 2 kids                 Help coordinating errands, manage
                                   kids, keep things running
    Working mom
                                    Have time for herself
Household income is $15k / year   Feel like she has life under control
    34 years old
                                      “to clone herself”
Lives in Walnut Creek,
   works in San Jose
StartSmart! Tallinn, Estonia, MVP Workshop 2012-10-02
• Newness
• Performance
• Customization
• “Getting a Job Done”
• Design
• Brand Status
• Price
• Cost reduction
• Risk Reduction
• Newness
• Performance
• Customization
• “Getting a Job Done”
• Design
• Brand Status
• Price
• Cost reduction       • Accessibility
• Risk Reduction       • Convenience / usability
StartSmart! Tallinn, Estonia, MVP Workshop 2012-10-02
StartSmart! Tallinn, Estonia, MVP Workshop 2012-10-02
StartSmart! Tallinn, Estonia, MVP Workshop 2012-10-02
• Sales force
• Web sales
• Own stores
• Partner stores
• Wholesaler
• Sales force      • Awareness
• Web sales        • Evaluation
• Own stores       • Purchase
• Partner stores   • Delivery
• Wholesaler       • After sales
StartSmart! Tallinn, Estonia, MVP Workshop 2012-10-02
• Personal assistance
• Dedicated personal
  assistance
• Self-service
• Automated services
• Communities
• Co-creation
StartSmart! Tallinn, Estonia, MVP Workshop 2012-10-02
• Production
• Problem Solving
• Platform / network
• Production
• Problem Solving
• Platform / network
• Production
• Problem Solving
• Platform / network

                       • Sharing
                       • Creating content
                       • Curating
                       • ???
StartSmart! Tallinn, Estonia, MVP Workshop 2012-10-02
• Physical
• Intellectual
• Human
• Financial
• Physical       • Key Partners
• Intellectual    •   Optimization of
                      Economies of Scale
• Human           •   Reduction of Risk
• Financial       •   Acquisition of particular
                      resources and activities
StartSmart! Tallinn, Estonia, MVP Workshop 2012-10-02
• Asset sale
• Usage Fees
• Subscription fees
• Lending / Renting /
  Leasing
• Licensing
• Brokerage Fees
• Advertising
StartSmart! Tallinn, Estonia, MVP Workshop 2012-10-02
• Cost driven
• Value-driven
• Fixed costs
• Variable costs
• Economies of scale
• Economies of scope
StartSmart! Tallinn, Estonia, MVP Workshop 2012-10-02
StartSmart! Tallinn, Estonia, MVP Workshop 2012-10-02
About LUXr
LUXr’s mission is to educate early-stage entrepreneurs on
effective practices to deliver products that customers want,
need and love to buy.




Residency                    Core                     Workshops               Advising
                          Curriculum
8 weeks to                  Learning products          Core concepts and     Coaching &
awesome for                 for accelerators &         hands-on activities   guidance for teams
early-stage teams.          startup teams.             for everyone.         going at lightspeed.




LUXr • 3435 Cesar Chavez
San Francisco, CA • 94110
info@luxr.co • http://luxr.co • twitter: @luxrco

Janice Fraser, Founder & CEO [janice@luxr.co • @clevergirl ]
Jason Fraser, Co-Founder & Operations Lead [jason@luxr.co ]
Kate Rutter, Co-Founder & Designer [kate@luxr.co • @katerutter ]


LUXR.CO   AUGUST 2012
Tristan Kromer
    LUXr.co


   @TriKro

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StartSmart! Tallinn, Estonia, MVP Workshop 2012-10-02

  • 1. Tristan Kromer LUXr.co @TriKro
  • 2. About LUXr LUXr’s mission is to educate early-stage entrepreneurs on effective practices to deliver products that customers want, need and love to buy. Residency Core Workshops Advising Curriculum 8 weeks to Learning products Core concepts and Coaching & awesome for for accelerators & hands-on activities guidance for teams early-stage teams. startup teams. for everyone. going at lightspeed. LUXr • 3435 Cesar Chavez San Francisco, CA • 94110 info@luxr.co • http://luxr.co • twitter: @luxrco Janice Fraser, Founder & CEO [janice@luxr.co • @clevergirl ] Jason Fraser, Co-Founder & Operations Lead [jason@luxr.co ] Kate Rutter, Co-Founder & Designer [kate@luxr.co • @katerutter ] LUXR.CO AUGUST 2012
  • 3. Hacking the Business Model Canvas & Minimum Viable Products @leancircle #leanstartup
  • 4. Disclaimer I am not an expert in your business. Only you can be the expert in your business. My job is: • to ask the unasked questions; • to challenge assumptions; • and give you tools to succeed.
  • 5. What is a Minimum Viable Product?
  • 7. “...that version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort” - Eric Ries
  • 13. Video Test Click Me
  • 14. Wizard of Oz Test
  • 15. Wizard of Oz Test
  • 20. Other Games of the Day
  • 26. Hacking the BMC to MVP
  • 29. LUXr.co Janice Fraser LUXr.co
  • 32. product UI
  • 33. product UI
  • 36. • Mass Market • Niche Market • Segmented • Diversified • Multi-sided Platforms
  • 37. • Mass Market • Niche Market • Segmented • Diversified • Multi-sided Platforms • As vague as possible
  • 40. BEHAVIORS Gets SMS from kids “Pick me up!” Has a housekeeper once a week Complains “I feel overwhelmed” Orders take-out 3 nights/wk Calls to remind husband for errands DEMOGRAPHICS NEEDS & GOALS Married, 2 kids Help coordinating errands, manage kids, keep things running Working mom Have time for herself Household income is $15k / year Feel like she has life under control 34 years old “to clone herself” Lives in Walnut Creek, works in San Jose
  • 42. • Newness • Performance • Customization • “Getting a Job Done” • Design • Brand Status • Price • Cost reduction • Risk Reduction
  • 43. • Newness • Performance • Customization • “Getting a Job Done” • Design • Brand Status • Price • Cost reduction • Accessibility • Risk Reduction • Convenience / usability
  • 47. • Sales force • Web sales • Own stores • Partner stores • Wholesaler
  • 48. • Sales force • Awareness • Web sales • Evaluation • Own stores • Purchase • Partner stores • Delivery • Wholesaler • After sales
  • 50. • Personal assistance • Dedicated personal assistance • Self-service • Automated services • Communities • Co-creation
  • 52. • Production • Problem Solving • Platform / network
  • 53. • Production • Problem Solving • Platform / network
  • 54. • Production • Problem Solving • Platform / network • Sharing • Creating content • Curating • ???
  • 56. • Physical • Intellectual • Human • Financial
  • 57. • Physical • Key Partners • Intellectual • Optimization of Economies of Scale • Human • Reduction of Risk • Financial • Acquisition of particular resources and activities
  • 59. • Asset sale • Usage Fees • Subscription fees • Lending / Renting / Leasing • Licensing • Brokerage Fees • Advertising
  • 61. • Cost driven • Value-driven • Fixed costs • Variable costs • Economies of scale • Economies of scope
  • 64. About LUXr LUXr’s mission is to educate early-stage entrepreneurs on effective practices to deliver products that customers want, need and love to buy. Residency Core Workshops Advising Curriculum 8 weeks to Learning products Core concepts and Coaching & awesome for for accelerators & hands-on activities guidance for teams early-stage teams. startup teams. for everyone. going at lightspeed. LUXr • 3435 Cesar Chavez San Francisco, CA • 94110 info@luxr.co • http://luxr.co • twitter: @luxrco Janice Fraser, Founder & CEO [janice@luxr.co • @clevergirl ] Jason Fraser, Co-Founder & Operations Lead [jason@luxr.co ] Kate Rutter, Co-Founder & Designer [kate@luxr.co • @katerutter ] LUXR.CO AUGUST 2012
  • 65. Tristan Kromer LUXr.co @TriKro

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  24. Bolt Creative’s Dave Castelnuevo and freelance artist Allan Dye.\n\nThey finished the game, submitted it to Apple on Jan. 3, and then saw it appear on the App Store on Jan. 9. A half-dozen fans reviewed it and offered valuable feedback. Some said it was fun for five minutes and then got boring.\n\nAt the peak, Pocket God was selling about 18,000 copies a day. At 99 cents, that meant $18,000 a day was coming in.\n
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