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BUILDING TRAFFIC WITH ARTICLE
         MARKETING
        WWW.THESLIDESHARESECRET.INFO

If you want to really make your article SELL then you've got
to craft the perfect RESOURCE BOX. This is the author bio
that is below your article body and It's also known as your
SIG (short for SIGnature).

Here are the essential items that should be in your
RESOURCE BOX:

      Your Name: You'd be amazed at how many folks forget to
  •

      include their name in the RESOURCE BOX. Your name
      and optional title should be the first thing in your resource
      box.

      Your Website Address: in valid URL form. Example:
  •

      http://Your-Company-Name.com/

      Your Elevator Pitch: This is 1 to 3 sentences that
  •

      encapsulates the essence of what makes you and your
      offering unique. Also known as your USP (Unique Selling
      Proposition).

      Your Call To Action: You've got them warmed up and
  •
now it's time to lead them to BUY from you or visit your
      website. This is where you Ask For The Sale. Best to
      only give (1) specific call to action.

Here are some optional items you could include in your
RESOURCE BOX:

      Your Ezine Subscription Address: While getting your
  •

      interested visitor to surf your website is nice, capturing
      their email address can help you begin the
      confidence/trust process. If you're going to do this
      strategy, include a URL for your ezine subscription
      address and do not use an email address for the join
      address.

      Your Contact Information: Such as your business phone
  •

      number or how to reach you for interviews or your press/
      media kit. Keep in mind that article marketing is a timeless
      strategy and you may not have an easy ability to retract
      what you put in your article once it hits major distribution.

      A Free Report: This could also be part of your call to
  •

      action or your free bonus report that further enhances
      your credibility as the expert on the topic of your article.
      Your email autoresponder: I'm not a big fan of this
  •

      strategy due to the fact that spammers will text-extract
      your autoresponder address and add it to their spam list.
      Perhaps this strategy was best for the 1990's and has
      now run its course.

      An anchor URL that is related to one keyword or
  •
keyword phrase that you want to build SEO strength
      for. Example: if I wanted to build search engine
      relevance/strength for the term Article Marketing, I'd link
      up that term in my resource box to my website. This is an
      intermediate to advanced level strategy and should not be
      abused by over-doing it. Keep it simple.
  •

What NOT to include in your RESOURCE BOX:
 • A listing of every website you own. There is no faster way

   to dilute your credibility than by posting a half dozen
   irrelevant URLs that have nothing to do with each other.
   Best to only post ONE URL that is related to the topic of
   your article.

      A listing of every accomplishment you've achieved to
  •

      date. No one cares. Keep your resource box brief and to
      the point. Yes, your resource box should be benefit
      oriented so that the reader finds value in reading it rather
      than your ego being justified.

      Advertisements or pitches for products that are not
  •

      relevant to the topic of your article.

      Keep the size of your resource box so that it's no larger
  •

      than 20% of your total article size. Too often I see
      resource boxes that are 50% of the size of the total article
      and this is abusive.

Your Perfect Resource Box Conclusion:
The BODY of your article is where you GIVE and the
RESOURCE BOX is where you get to TAKE for your article
marketing gift of information. The resource box is the
currency of payment you receive for giving away your article.
Be sure to include your name, website address, your unique
selling proposition as briefly as possible and a simple call to
action.
      WWW.THESLIDESHARESECRET.INFO

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Dennis White - Drive Traffic Using Article Marketing

  • 1. BUILDING TRAFFIC WITH ARTICLE MARKETING WWW.THESLIDESHARESECRET.INFO If you want to really make your article SELL then you've got to craft the perfect RESOURCE BOX. This is the author bio that is below your article body and It's also known as your SIG (short for SIGnature). Here are the essential items that should be in your RESOURCE BOX: Your Name: You'd be amazed at how many folks forget to • include their name in the RESOURCE BOX. Your name and optional title should be the first thing in your resource box. Your Website Address: in valid URL form. Example: • http://Your-Company-Name.com/ Your Elevator Pitch: This is 1 to 3 sentences that • encapsulates the essence of what makes you and your offering unique. Also known as your USP (Unique Selling Proposition). Your Call To Action: You've got them warmed up and •
  • 2. now it's time to lead them to BUY from you or visit your website. This is where you Ask For The Sale. Best to only give (1) specific call to action. Here are some optional items you could include in your RESOURCE BOX: Your Ezine Subscription Address: While getting your • interested visitor to surf your website is nice, capturing their email address can help you begin the confidence/trust process. If you're going to do this strategy, include a URL for your ezine subscription address and do not use an email address for the join address. Your Contact Information: Such as your business phone • number or how to reach you for interviews or your press/ media kit. Keep in mind that article marketing is a timeless strategy and you may not have an easy ability to retract what you put in your article once it hits major distribution. A Free Report: This could also be part of your call to • action or your free bonus report that further enhances your credibility as the expert on the topic of your article. Your email autoresponder: I'm not a big fan of this • strategy due to the fact that spammers will text-extract your autoresponder address and add it to their spam list. Perhaps this strategy was best for the 1990's and has now run its course. An anchor URL that is related to one keyword or •
  • 3. keyword phrase that you want to build SEO strength for. Example: if I wanted to build search engine relevance/strength for the term Article Marketing, I'd link up that term in my resource box to my website. This is an intermediate to advanced level strategy and should not be abused by over-doing it. Keep it simple. • What NOT to include in your RESOURCE BOX: • A listing of every website you own. There is no faster way to dilute your credibility than by posting a half dozen irrelevant URLs that have nothing to do with each other. Best to only post ONE URL that is related to the topic of your article. A listing of every accomplishment you've achieved to • date. No one cares. Keep your resource box brief and to the point. Yes, your resource box should be benefit oriented so that the reader finds value in reading it rather than your ego being justified. Advertisements or pitches for products that are not • relevant to the topic of your article. Keep the size of your resource box so that it's no larger • than 20% of your total article size. Too often I see resource boxes that are 50% of the size of the total article and this is abusive. Your Perfect Resource Box Conclusion:
  • 4. The BODY of your article is where you GIVE and the RESOURCE BOX is where you get to TAKE for your article marketing gift of information. The resource box is the currency of payment you receive for giving away your article. Be sure to include your name, website address, your unique selling proposition as briefly as possible and a simple call to action. WWW.THESLIDESHARESECRET.INFO