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The Kaleidoscope of Effective Gamification:
Deconstructing Gamification in Business Applications
DENNIS L. KAPPEN, LENNART...
Me
Hi guys,
I’m a designer. Thanks
for listening to my
research at Gamification
2013. Tweet me your
thoughts @3D_Ideation
...
Overview
(KALEIDOSCOPE-DESIGN FRAMEWORK)
» Motivation
» Framework :Design & Build
» Business Applications
» Guidelines: Ho...
Motivation
» Challenges of creating playful gamified
business applications
» Can we create a framework that helps
designer...
Framework
Framework
Framework: Design & Build
Framework: Design & Build
Framework
Framework
KALEIDOSCOPE
KALEIDOSCOPE
TOP VIEW
EFFECTIVE GAMIFICATION
KALEIDOSCOPE
SIDE VIEW
PLAYER
VIEWPOINT
DESIGNER
VIEWPOINT
Kaleidoscope: Business Context
BUSINESS
UNIQUE SELLING
PROPOSITION
INNOVATION
STRATEGY
OPERATIONS
PLAYER DESIGNER
Conclusions
» Tiered relation between the ring
layers
» Each layer derives or inspires
the adjacent layer establishing the...
Questions//Comments//Emotions?
THANK YOU
#gameit13
https://hcigames.com/researchers/dennis-kappen/
Dennis L. Kappen (@3D_I...
Kaleidoscope of Effective #Gamification (KEG)
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Kaleidoscope of Effective #Gamification (KEG)

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Kaleidoscope of Effective #Gamification: Guidelines and checklist for developing "effective" #gamification strategies. #gamification

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Kaleidoscope of Effective #Gamification (KEG)

  1. 1. The Kaleidoscope of Effective Gamification: Deconstructing Gamification in Business Applications DENNIS L. KAPPEN, LENNART E. NACKE Laboratory for Games And Media Entertainment Research (GAMER Lab) University of Ontario Institute of Technology The Kaleidoscope of Effective Gamification: Deconstructing Gamification in Business Applications DENNIS L. KAPPEN, LENNART E. NACKE Laboratory for Games And Media Entertainment Research (GAMER Lab) University of Ontario Institute of Technology
  2. 2. Me Hi guys, I’m a designer. Thanks for listening to my research at Gamification 2013. Tweet me your thoughts @3D_Ideation Ph.D. Student at UOIT GAMER Lab Supervised by Dr. Lennart E. Nacke Industrial Designer Humber College: Faculty: Industrial Design
  3. 3. Overview (KALEIDOSCOPE-DESIGN FRAMEWORK) » Motivation » Framework :Design & Build » Business Applications » Guidelines: How to use it? » Motivation » Framework :Design & Build » Business Applications » Guidelines: How to use it? image credit: http://www.entrepreneur.com/article/223039
  4. 4. Motivation » Challenges of creating playful gamified business applications » Can we create a framework that helps designers make gamification effective? » Can we define a design process for designing effective gamification business applications? » Challenges of creating playful gamified business applications » Can we create a framework that helps designers make gamification effective? » Can we define a design process for designing effective gamification business applications?
  5. 5. Framework
  6. 6. Framework
  7. 7. Framework: Design & Build
  8. 8. Framework: Design & Build
  9. 9. Framework
  10. 10. Framework
  11. 11. KALEIDOSCOPE
  12. 12. KALEIDOSCOPE TOP VIEW EFFECTIVE GAMIFICATION
  13. 13. KALEIDOSCOPE SIDE VIEW PLAYER VIEWPOINT DESIGNER VIEWPOINT
  14. 14. Kaleidoscope: Business Context BUSINESS UNIQUE SELLING PROPOSITION INNOVATION STRATEGY OPERATIONS PLAYER DESIGNER
  15. 15. Conclusions » Tiered relation between the ring layers » Each layer derives or inspires the adjacent layer establishing the three dimensionality of the Kaleidoscope Model » Guidelines establish a checklist for designers, developers and strategies for business innovation » Tiered relation between the ring layers » Each layer derives or inspires the adjacent layer establishing the three dimensionality of the Kaleidoscope Model » Guidelines establish a checklist for designers, developers and strategies for business innovation
  16. 16. Questions//Comments//Emotions? THANK YOU #gameit13 https://hcigames.com/researchers/dennis-kappen/ Dennis L. Kappen (@3D_Ideation) and Lennart E. Nacke (@acagamic) EMAIL dennis.kappen@humber.ca lennart.nacke@acm.org THANK YOU #gameit13 https://hcigames.com/researchers/dennis-kappen/ Dennis L. Kappen (@3D_Ideation) and Lennart E. Nacke (@acagamic) EMAIL dennis.kappen@humber.ca lennart.nacke@acm.org

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