Kaleidoscope of Effective #Gamification: Guidelines and checklist for developing "effective" #gamification strategies. #gamification

2. The Kaleidoscope of Effective Gamification:
Deconstructing Gamification in Business Applications
DENNIS L. KAPPEN, LENNART E. NACKE
Laboratory for Games And Media Entertainment Research (GAMER Lab)
University of Ontario Institute of Technology
The Kaleidoscope of Effective Gamification:
Deconstructing Gamification in Business Applications
DENNIS L. KAPPEN, LENNART E. NACKE
Laboratory for Games And Media Entertainment Research (GAMER Lab)
University of Ontario Institute of Technology

3. Me
Hi guys,
I’m a designer. Thanks
for listening to my
research at Gamification
2013. Tweet me your
thoughts @3D_Ideation
Ph.D. Student at UOIT GAMER Lab
Supervised by Dr. Lennart E. Nacke
Industrial Designer
Humber College: Faculty: Industrial Design

4. Overview
(KALEIDOSCOPE-DESIGN FRAMEWORK)
» Motivation
» Framework :Design & Build
» Business Applications
» Guidelines: How to use it?
» Motivation
» Framework :Design & Build
» Business Applications
» Guidelines: How to use it?
image credit: http://www.entrepreneur.com/article/223039

5. Motivation
» Challenges of creating playful gamified
business applications
» Can we create a framework that helps
designers make gamification effective?
» Can we define a design process for
designing effective gamification business
applications?
» Challenges of creating playful gamified
business applications
» Can we create a framework that helps
designers make gamification effective?
» Can we define a design process for
designing effective gamification business
applications?

6. Framework

7. Framework

8. Framework: Design & Build

9. Framework: Design & Build

10. Framework

11. Framework

12. KALEIDOSCOPE

13. KALEIDOSCOPE
TOP VIEW
EFFECTIVE GAMIFICATION

14. KALEIDOSCOPE
SIDE VIEW
PLAYER
VIEWPOINT
DESIGNER
VIEWPOINT

15. Kaleidoscope: Business Context
BUSINESS
UNIQUE SELLING
PROPOSITION
INNOVATION
STRATEGY
OPERATIONS
PLAYER DESIGNER

16. Conclusions
» Tiered relation between the ring
layers
» Each layer derives or inspires
the adjacent layer establishing the three
dimensionality of the Kaleidoscope Model
» Guidelines establish a checklist for
designers, developers and strategies for
business innovation
» Tiered relation between the ring
layers
» Each layer derives or inspires
the adjacent layer establishing the three
dimensionality of the Kaleidoscope Model
» Guidelines establish a checklist for
designers, developers and strategies for
business innovation

17. Questions//Comments//Emotions?
THANK YOU
#gameit13
https://hcigames.com/researchers/dennis-kappen/
Dennis L. Kappen (@3D_Ideation) and
Lennart E. Nacke (@acagamic)
EMAIL
dennis.kappen@humber.ca
lennart.nacke@acm.org
THANK YOU
#gameit13
https://hcigames.com/researchers/dennis-kappen/
Dennis L. Kappen (@3D_Ideation) and
Lennart E. Nacke (@acagamic)
EMAIL
dennis.kappen@humber.ca
lennart.nacke@acm.org