Dynamic and successful sales and marketing professional looking to advance my career with a forward thinking and dynamic company.

1. Denise Custance C: 949- 527-1132 - - custanced@yahoo.com
EXECUTIVE SUMMARY
Creative and highly experienced sales and marketing manager with background in positioning brands, retailers
and consumer products on a National and Regional level. Extensive practice at prospecting, presenting and
closing. Experience in strategy and business plan development, inclusive of problem resolution and
opportunity assessment. Understand client objectives to consumers’ demand. Proven hardworking, positive,
analytical & problem solving skills. Establish, plan, strategize and execute marketing and event initiatives that
support and drive short term and long term business growth. Managed annual sales revenue ranging from $5-
12.5 Million with growth rates of 3-7%. Background includes developing and executing multiple marketing
campaigns, events and promotions with Professional Sports Teams, National Products and Regional clientele.
Independent and self-driven while thriving in team environments.
ACHIEVEMENTS
Consistently achieves sales goals, high level experience working and selling with C-Level executives, achieve
goals. Gain client trust with clientele, ability to assess and find solutions for immediate or long term challenges.
Adapt and learn quickly new products, services and opportunities.
PROFESSIONAL EXPERIENCE
Alliant Event Services
Account Executive-Business Development July2016-Present
Managing and Executing all New Business Development for clients the Audio/Visual and Lighting needs
Freedom Communications
National Account Manager- Orange County Register & Press Enterprise September 2013-March 2016
Manage $12.4 million in revenue for Quick Serve Restaurants, Casual Dining, Drug Stores, Grocery Stores,
Office Supply Stores, and Wine/Spirits business for all Freedom News Group portfolio.
• Create new marketing initiatives for clientele through traditional media, digital programs and
non-traditional advertising and sponsorship opportunities.
• Work with clients to create digital campaigns that meet their needs with SEO, OEM, CTR etc..
• Manage and negotiate contracts with National Retailers that include CVS, Rite Aid, Walgreens,
National Grocery Store Chains, Office Supply Retailers, National/ Regional Restaurants, wines
and spirits along with luxury items.
• Create marketing campaigns with specialized programs that address individual needs.
• Collect and analyze competitor’s information to recommend appropriate program for each client.
• Work collaboratively with colleagues on special projects.
• Train and manage sales colleagues to engage new ideas to meet client’s needs.
• Engage and create relationships with the CEO and key decision makers.
• Work with ancillary publications with special Custom Content Marketing Programs that generate
incremental revenue.
SANDOW MEDIA
Associate Publisher- Luxe interiors + design magazine March 2010-April 2012
Recruited by Sandow Media to lead the local sales market, develop new clients, increase revenue and new
sales opportunities through multi-faceted campaigns, events and digital initiatives.
• Successfully brought 40 new businesses clients for print and online advertising.
• Prospected and developed over 60 key relationships in the luxury shelter industry.

2. • Worked with National, Regional and Local Luxury Brands.
• Managed and motivated the Orange County Sales Team.
• Networked clients to help generate revenue opportunities.
• Created and executed an average of 2 signature events and 6 small scale events annually.
EMMIS COMMUNICATIONS CORP
Director of Business Development- Orange Coast Magazine September 2008-February 2010
Promoted by Corporate to develop new business for recently acquired Emmis publication. Trained and
motivated local sellers through leadership and sales efforts.
• Managed and trained sales staff to understand, sell and execute marketing campaigns and new
marketing initiatives.
• Successfully planned and executed multiple sales initiatives for custom publishing opportunities,
event marketing and online strategies.
• Represented magazine to select national accounts including Automotive- Tie 1,2,3, Wine,
Spirits, Luxury Brands.
• Created, executed and sold non-traditional revenue opportunities with local, regional and
national accounts.
Senior Account Executive-Cincinnati Magazine October 2005-September 2008
Consistent top sales performer for a leading regional magazine in top 25 media market.
• Cultivated and expanded client base to deliver increased sales, sponsorships and non-
traditional revenue.
• Created and executed successful profit and non-profit campaign that significantly succeeded
estimated goals for clients and the magazine.
• Developed customized marketing initiatives for clients to help achieve goals.
• Generated new revenue streams for magazine through event sponsorship, online marketing and
customized publications.
• Delivered high impact sales presentations to corporate decision makers and executive
committees.
FIFTH THIRD BANK
Mortgage Loan Originator July 2003-October 2005
• Built deep understanding of goals and challenges among financial institutions.
• Evaluate financial stability of each potential customer for leading financial institution.
• Develop new lines of business with clients and cross sold additional financial products and
services.
CLEAR CHANNEL COMMUNICATIONS
Senior Account Executive-700 WLW-AM, Cincinnati October 1996-July 2003
Top sales performer selling media airtime to local and regional accounts on one of the nation’s leading Sports
Talk radio station.
• Created Custom Sports Marketing Campaigns for clients on the Cincinnati Bengals, Cincinnati
Reds, University of Cincinnati Bearcats, Xavier and University of Kentucky Broadcasts.
• Assisted in developing and executing a high profile local NASCAR event.
• Created unique advertising through multi-faceted marketing campaigns for numerous clients.
• Created Custom fundraising opportunity for McDonalds- “RUNS for RONALD”.
EDUCATION
University of Cincinnati- Bachelor of Fine Arts-Broadcasting (June 1991)
SKILLS

3. Competent with Excel, Microsoft Office, Word, Power Point, and CRM. Internet savvy, Digital, Research and
Analytical Data