In this presentation we’ll take a quick look into the history of how voice search developed to the point where it is now. We’ll also provide you with few tips on how to adjust your content strategy and ad campaigns with voice search in mind.
4. Evolution of Voice Search
4
1950
Audrie
Could recognize
numbers 1 to 9
Shoebox
Could perform simple
arithmetics
1962
Harpy
Was able to understand
1,011 words
1976
Plain Talk
Could carry out simple
commands
1993
GOOG-411
Telephone-based voice
search
2007
Siri
First high-grade digital
assistant
2011
5. Voice Search
Today
Voice Search impacts just about all
devices connected to the Internet
● Smartphones
● Laptops
● Tablets
● Personal assistants
● Smart TVs
5
Cortana
Siri
Am
azon Echo
Google Desktop
and Mobile
GoogleHome
Voice
Search
6. 50% of all searches will be
voice searches by 2020*
6
*ComScore
7. 40% of adults now use voice search once a day*
7*Location World
8. 50% of people are now using voice search
when researching products*
8*Social Media Today
28. Latent Semantic
Indexing
“Latent Semantic Indexing (LSI) is a
mathematical method used to determine
the relationship between terms and
concepts in content.”*
28*https://www.searchenginejournal.com/what-is-latent-semantic-indexing-seo-defined/
31. The Future of Voice Search
- Conversational queries will take over search
- CTR rates will sink
- More personalization than ever before
- Google is likely to dominate in voice search
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feedbacks
info@rankactive.com
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