1) International expertise is increasingly important for organizations but often goes unrecognized. 2) International expertise encompasses attributes like curiosity, resilience, cultural knowledge, and languages that help solve global problems and connect work to the world. 3) Curiosity about global issues is widespread in society and drives creativity, productivity, and competitiveness when combined with skills and capabilities. International expertise is the surest way to identify curious people interested in the world.

1. THE HIDDEN
EXPERTISE
We don’t recognize the modern international experts – but every
organization needs them in a changing world.

2. DEMOS HELSINKI
8 researchers
non-profit think tank with public interest agenda
people-powered resources & democracy, post-
carbon cities and societies etc.
Mission for Finland:
Country brand report
Wellbeing of the
Metropolis
Metropolin
hyvinvointi
HOAS-laboratory:
designing better living
uudistaa
lastensuojelua
s.30
1 l 2010 — Yhteiskunnallisen yrittäjän riemulaulu
SydänJÄÄLLÄ
VILLE TURKAN
ICEHEARTS
YTHS
Astetta
parempi
Hollanti
SUUNNAN-
NÄYTTÄJÄ
TEE TESTI
Parempi
>
Diili: social
entrepreneurship
Future sustainable lifestyles

3. language skills
tolerance
cultural
knowledge
TRADITIONAL
INTERNATIONAL EXPERTISE

5. 20302013 2050
Scarce resources Changing
demographics
Technologicalplanetarism
Interlinked
economies
Global megatrends

7. language skills
tolerance
cultural
knowledge
TRADITIONAL
INTERNATIONAL EXPERTISEEXTENDED
productivity
resilience
curiosity

8. INTERNATIONAL EXPERTISE
THAT IS RECOGNIZED
INTERNATIONAL EXPERTISE
THAT IS HIDDEN

9. Contents of the research project:
1) Analyzing existing research and
knowledge of the field.
2) Expert interviews.
3) Two participatory workshops with
over 150 participants.
4) A survey study (close to 2000
participants) for both students and
employers.
5) Analyzing research data and
writing the report.

10. Not interested Interested, but is not
significant
Additional points,
not decisive Gains advantage Required
Figure 2:1 How international expertise
matters in recruitment
Employers 2005
Employers 2012
Students 2012

11. Very usefulUseless
Figure 2:2 How students estimate the usefulness of
international expertise in future working life.

12. Figure 2:3 How students estimate the usefulness of
international expertise based on level of education.
1 = Useless 5 = Vey useful
Vocational school
Polytechnic
University

13. Work place has
international activities
Work place doesn’t have
international activities
International expertise doesn’t have a
significant role in recruitment.
International expertise has a significant role in
recruitment.
Figure 2:5 How international activities correlate with
significance of international expertise in recruitment.

14. Attributes that employers link to international expertise.
5 = very strong connection
4
3
2
1 = no connection
Cultural knowledge
Languages
Communicational skills
Tolerance
Co-operation
Interest towards new issues
Adaptability
Networking ability
Reliability
Self-confidence
Self-knowledge
Problem solving ability
Persistence
Empathy
Efficiency
Ambition
Creativity
Analytical ability
Laziness
Anxiety
Elitism

15. Recommendations or familiar applicant
Ability to work with people from different backgrounds
Relevant field of education
Ability to understand the significance of one’s work
Problem-solving abilities
Attributes that employers think are significant in recruitment
5 = very strong connection
4
3
2
1 = no connection
Reliability
Co-operation
Communicational skills
Adaptability
Persistence
Self-knowledge
Self-confidence
Tolerance
Empathy
Networking ability
Languages
Analytical ability
Creativity
Decision-making ability
Ability to grasp new contents
Inclinations towards service
Situational awareness
Ability to search and manage knowledge
Relevant level of education
Inclination towards new experiences
Willingness to travel for work
Study of work experience abroad

16. When you want a good
employer
–
call for international expertise!

17. Figure 2:11 How employers understand international expertise through four independent factors.
Efficiency
ROTATED FACTOR ANALYSIS: EMPLOYERS
Analytical ebility
Problem solving ability
Credibility
Creativity
Tolerance
Interest towards new issues
Cultural knowledge
Co-operation
Adoptability
Networking ability
Communicational skills
Languages
Self-knowledge
Persistence
Self-confidence
Empathy
Anxiety
Elitism
Ambition
Laziness
PRODUCTIVITY CURIOSITY RESILIENCE ELITISM

18. language skills
tolerance
cultural
knowledge
TRADITIONAL
INTERNATIONAL EXPERTISEEXTENDED
productivity
resilience
curiosity

19. Figure 2:14 How international people feel and the interest
towards global phenomena.
“I’m very interested in global issues.”
Completely disagree Completely agree
People who feel the most international
Average
People who feel the least international

21. The Rise of the Curious Class

22. Tekijä: Peter Durant

23. The Curious Class is:
• Interested in global issues
• Exists in all segments of society
• Linked with international expertise
• Across fields of industries and job
descriptions
• An attitude

24. It is across the fields of our
society.
It is a resource. Something that
when combined with
capabilities, drives creativity,
productivity etc.
Fast Company: April 26, 2013.

25. The story of Finland is a story of
curiosity.

29. Many of the success stories of
our times are based on curiosity.

31. What we have now is the
curious class. They are interested
in the world and have
capabilities to solve global
problems and connect them with
their work.
Every employer needs them.

32. COMPETITIVENESS 2.0 COMPETITIVENESS 3.0
What is the competition about?
What type of expertise is needed?
Which actors are essential for the
competitiveness?
How companies relate to well-being?
How the appeal of areas and
locations is born?
Efficiency, innovations Problem solving, innovations
Ability to multiply and scale
models
Ability to understand systemic
change and design scalable
solutions
Creative Class Curious Class
Financing state economy and
spreading material well-being in
the societies
Solving wicked problems
Trust, curiosity and skilled
people
Technology, tolerance and
skilled people

33. Curiosity drives...
•An interest in the new and unknown.
• An inclination to look beyond one’s world
view.
• An aspiration to extend one’s experiences.
• Passion and motivation.
• An ambition for self-improvement.

34. International expertise is the
surest way we know for finding
curious people – experts who
are interested in the world.

35. Lähde:Wikipedia

36. “I have no special talent. I am only
passionately curious.”
Albert Einstein

37. Thank you!
Connect:
Juha Leppänen
+358 40 7006585
juha.leppanen@demoshelsinki.fi

38. THE HIDDEN
EXPERTISE
We don’t recognize the modern international experts – but every
organization needs them in a changing world.