A presentation hold in the International Sustainability Transitions (IST) conference in Manchester 13.6.2018

1. BEES & TREES
A novel way for large companies and
startups to co-create sustainable
innovation
Demos Helsinki
Tyyra Linko
tyyra.linko@demoshelsinki.fi
@tyyralinko
13.6.2018 #IST2018

2. Peer-incubator for startups that
create solutions to wicked
problems and present the new
wave of consumer cleantech.
Independent think-tank and
intermediate organisation for
building the future societies.
Demos Helsinki & Peloton Club

3. Sharing economy
Optimisation
Circular economy
Dematerialisation
DIGITALISATION USER-FOCUS
RESOURCE
SCARCITY
FOCUS ON
CONSUMER
CLEANTECH =
FOOD, HOUSING,
MOBILITY
(Ritola et al. 2015)

4. Bees & trees have complementary
capabilities
Based on e.g. Hockerts & Wüstenhagen 2010 & Mulgan et al. 2006

5. Bees & trees have complementary
capabilities
Based on e.g. Hockerts & Wüstenhagen 2010 & Mulgan et al. 2006

6. Bees & trees have complementary
capabilities
Based on e.g. Hockerts & Wüstenhagen 2010 & Mulgan et al. 2006

7. RQ: How to achieve successful (and
potentially transformative) experimental
collaboration between startups and
incumbents?

8. THE ACTION RESEARCH
PROCESS

11. THE MODEL

12. Scaleup
Venturing
End of collaboration
EXPLORE & ENGAGE EXPERIMENT

13. 5 To Do’s for successful collaboration
1. Match your vision with suitable products and
services
2. Set clear and concrete objectives for the
collaboration and align them with your strategy
3. Communicate openly your goals and restrictions
4. Find the right people and use sufficient time for
building trust
5. Balance the speed and follow the agreed timelines

14. Contribution to transitions research?
❏ Practical example of experimentation
between actors at the regime and niche levels
❏ Bridging the gap between firm-level
management perspective and sustainability
transitions
❏ Intermediaries role as a bridge-builder in
collaboration experiments

15. Thank you!
Manual available online:
www.demoshelsinki.fi/en/julkaisut
Tyyra Linko
tyyra.linko@demoshelsinki.fi
@tyyralinko