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LAHTI PAAVOLA
MONEY SPEAKS LOUDER THAN “LIKES”
Jan 2015 / Peloton Smart Retro MORALGUARD © 20143 (Focus perspective: FMCG) We believe that customers want to feel better ...
Jan 2015 / Peloton Smart Retro MORALGUARD © 2014 Point-of-sale testing at K-citymarket 1. Recruiting & briefing ten consum...
Panu Pitkänen / panu@moralguard.com / +358 400 665 347 Antti Vassinen / antti@moralguard.com / +358 40 588 7753 Additional...
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26. Jan 2015

MoralGuard – Peloton Smart Retro Testing Phase Pitch

MoralGuard is a personal digital conscience to help consumers shop according to their own values — whatever they are:
http://moralguard.com/

This is is their pitch for the test-bed phase of the Peloton Smart Retro Acceleration Programme: http://smartretro.demoshelsinki.fi/join-smart-retro-program/testbeds-bagarmossen-lahti/

Lizenz: CC Attribution-NonCommercial-ShareAlike License
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MoralGuard – Peloton Smart Retro Testing Phase Pitch

  1. 1. LAHTI PAAVOLA
  2. 2. MONEY SPEAKS LOUDER THAN “LIKES”
  3. 3. Jan 2015 / Peloton Smart Retro MORALGUARD © 20143 (Focus perspective: FMCG) We believe that customers want to feel better about their choices and themselves as consumers. Consumer need? Do MoralGuard responsibility metrics actually interest customers at CM Paavola? The first testbed
  4. 4. Jan 2015 / Peloton Smart Retro MORALGUARD © 2014 Point-of-sale testing at K-citymarket 1. Recruiting & briefing ten consumer volunteers at Paavola 2. Ten consumer volunteers hand in 5+ shopping receipts 3. MG forms sample responsibility analytics for everyone 4. Analytics review & feedback session with consumers 5. Test results review evaluation with CM 4 Feb 6 Feb 27 Mar 13 Mar 27
  5. 5. Panu Pitkänen / panu@moralguard.com / +358 400 665 347 Antti Vassinen / antti@moralguard.com / +358 40 588 7753 Additional information

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