DFA Night School is back to help you master the emerging art of Twitter. This new medium is rising faster than any other social networking platform, but is it destined to be overloaded with celebrity gossip and trivia or will it become a revolutionary tool for social change? We will explore it's strengths and limitations as we work to separate the hype from Reality on using Twitter to organizing online. Our guest trainers will be Adam Green from the PCCC (@adamgreenonline) and Jen Nedeau (@humanfolly) from Air America. This training will take place live from the Netroots Nation convention in Pittsburgh. You can be part of this great event for free right from your own home.

1. Twitter: Hype vs. Reality August 15th, 2009 Questions? [email_address] Twitter: #dfans Paid for by Democracy for America, www.democracyforamerica.com, and not authorized by any candidate or candidate’s committee. … live @

2. Tonight’s Trainers Matt Blizek Night School Host @dfatraining Jen Nedau Air America www.jennedeau.com @humanfolly Adam Green PCCC www.boldprogressives.com @adamgreenonline Questions? nightschool@democracyforamerica.com 2

4. Social Media Stats Check out Marta Kagan’s: What the F**K is Social Media: One Year Later Questions? nightschool@democracyforamerica.com 4

5. Connecting to the Viral Loop of Information Visual Content Image credit: Brian Solis & @Jess3 Questions? nightschool@democracyforamerica.com 5

6. et al. – et alias “and others” i.e. – id est “that is” e.g. – exempli gratia “for example” Twitter is a natural extension of the way we speak. Questions? nightschool@democracyforamerica.com 6

8. “ Hi, my name is Jen. And I’m addicted to Twitter.” What about you? Questions? nightschool@democracyforamerica.com 8

12. Slowly making progress… Denial Surprise Acceptance Addiction It takes about three months to get someone on 100% board Got Questions? nightschool@democracyforamerica.com 12

13. Measuring Your Brand Questions? nightschool@democracyforamerica.com 13

14. www.search.twitter.com Or use search on Tweetdeck  Questions? nightschool@democracyforamerica.com 14

15. How do I FIND Followers? Photo credit: Caroline Middlebrook How do I get people to follow me? Questions? nightschool@democracyforamerica.com 15

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