4. #SPS18
#SPS18 Prize Pack: Register & Attend to Win
Join all our #SPS18 sessions live for the best chance to win
• $10 Starbucks gift cards - 1 winner per session
• Free passes to #B2BMX - 1 winner per day
5. How are we doing?
#SPS18
Questions, Tweets, Resources, Survey
7. AGENDA
§ Why Measurement Matters
§ Traditional Demand Generation Metrics & Their Origin
§ Alignment Through the Lens of ABM
§ What Are Account-Based Metrics?
§ Scale, Precision & Performance – How ABM Metrics Impact Decisions
31. #SPS18
Register for more sessions now thru November 9th
Join Our Next Session: Jumpstart Omni Channel ABM with
Customer Data Platforms
webinars.demandgenreport.com/strategy-and-planning-series/2018
November 5th
2:00 PM Eastern