The rapid rise of ABM has transformed the B2B marketing landscape, and yet most companies are still early in their ABM journey. How should companies best expand their programs? What can we learn from ABM leaders? Looking ahead to 2020, how should we invest to optimize ABM impact.
Beginning in 2017, ITSMA and the ABM Leadership Alliance have provided essential data and insight on ABM strategies, practices, and results with annual benchmark studies of early stage and more mature programs.
Tune in to this webinar to hear all about the third annual study, and review key findings plus recommendations for 2020, including:
Top tactics and metrics for the three types of ABM – 1:1, 1:Few, and 1:Many
Critical program challenges
Tools and technologies in common usage, and what’s coming next
What more mature programs do differently than those in early development
Best practices for ABM leaders