You’ve started ranking well on the Search Engines but haven’t seen any significant increases in traffic to your site. ”What gives?” you ask. The answer probably lies in your inability to gain that oh-so-valuable “click-through” – the point in time when a searcher is done “searching” and has decided on which of the 10 blue links he would like to click on. In Webmarketing123’s Webinar, How to Increase Your Organic Click Through Rate, you’ll find out: Insights into your target audience’s mind and the snap judgements they make The latest strategies to capture your full market and improve CTR How to optimize your website so searchers want to click on your site, every time

1. Webmarketing123: SEO Webinar
Improving Your Organic Click-Through Rate
Audio: (805) 309-0021
Access code: 204-475-794
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2. Today’s Agenda: Improving Your Organic CTR
What It Is
1 “Click-through rate” defined; how it is measured
Why It Matters
2 Ranking highly is great, but only if searchers click through to your site
Tips to Improve Your CTR
3 Best practices to ensure increased traffic to your site
Key Takeaways
4 SEO is a great long-term solution for increasing revenue through the
web
#wm123

3. Today’s Agenda: Improving Your Organic CTR
What It Is
1 “Click-through rate” defined; how it is measured
Why It Matters
2 Ranking highly is great, but only if searchers click through to your site
Tips to Improve Your CTR
3 Best practices to ensure increased traffic to your site
Key Takeaways
4 SEO is a great long-term solution for increasing revenue through the
web
#wm123

4. 1 Organic Click-Through Rates
What “organic” means
- Organic Results: 3rd party objective results based on content and
keyword searches
Organic search
results based
on keyword
search
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5. 1 Organic vs. Paid Click-Through Rates
What “paid” means
- Paid Results: Advertising; selling a product or service within an ad
Paid search
results based
on keyword
search
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6. 1 Organic Click-Through Rates
How to Calculate CTR
-Step 1, Impressions: The number of times your website shows up in
the search engine results page (SERP) for a given search
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7. 1 Organic Click-Through Rates
Organic CTR Defined
- Step 2, Clicks: The number of times a searcher selects your result on
the SERP
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8. 1 Organic Click-Through Rates
Organic CTR Defined
- Step 3, CTR: The ratio of clicks to your site compared to how many
times your site appeared in the search results
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9. 1 Organic Click-Through Rates
Google Webmaster Tools Dashboard
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10. Today’s Agenda: Improving Your Organic CTR
What It Is
1 “Click-through rate” defined; how it is measured
Why It Matters
2 Ranking highly is great, but only if searchers click through to your site
Tips to Improve Your CTR
3 Best practices to ensure increased traffic to your site
Key Takeaways
4 SEO is a great long-term solution for increasing revenue through the
web
#wm123

11. 2 Why CTR Matters
If you are not on the 1st page, you are practically invisible
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12. 2 Why CTR Matters
Where searchers click on the results page
Source: AOL Leaked Data Report
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13. Today’s Agenda: Improving Your Organic CTR
What It Is
1 “Click-through rate” defined; how it is measured
Why It Matters
2 Ranking highly is great, but only if searchers click through to your site
Tips to Improve Your CTR
3 Best practices to ensure increased traffic to your site
Key Takeaways
4 SEO is a great long-term solution for increasing revenue through the
web
#wm123

14. 3 Improving Your Organic CTR
Tip #1: Make your Page Title stand out
- Page Title: One of the most heavily weighted elements of Google’s
algorithm; indicates to search spiders what a particular page is about
Can be found at
the top left of
your browser
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15. 3 Improving Your Organic CTR
Tip #1: Make your Page Title stand out
- Why This Matters: Your page title is reflected in the search engines
results page
Page Title from
our home page
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16. 3 Improving Your Organic CTR
Tip #2: Optimize your meta description
- Meta Description: Essentially serves as your “ad” on the search results
page; can be changed in your source code
Meta Description
from our home
page
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17. 3 Improving Your Organic CTR
Tip #3: Improve your site’s structure to gain Site Links
- Site Links: The links shown below some sites in the search results;
appear based on Google’s analysis of your site
Increased “real
estate” leads to
more traffic
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18. 3 Improving Your Organic CTR
Tip #3: Improve your site’s structure to gain Site Links
- Site Links: The links shown below some sites in the search results;
appear based on Google’s analysis of your site
Different types of
site links
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19. 3 Improving Your Organic CTR
Tip #4: Going for the “Double Listing”
-Double Listing: Having your site’s pages appear twice for a particular
keyword search
Similar to Site Links, a
double listing helps
your site dominate
more of the SERP
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20. 3 Improving Your Organic CTR
Tip #5: Don’t forget about Google Instant Previews
- Google Instant Preview: A visual preview of your search results;
allows you to visually compare sites before selecting one
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21. Today’s Agenda: Improving Your Organic CTR
What It Is
1 “Click-through rate” defined; how it is measured
Why It Matters
2 Ranking highly is great, but only if searchers click through to your site
Tips to Improve Your CTR
3 Best practices to ensure increased traffic to your site
Key Takeaways
4 SEO is a great long-term solution for increasing revenue through the
web
#wm123

22. 4 Key Takeaways
- Search Engine Optimization (SEO) contributes to attracting new,
qualified customers to your site
- Executing SEO correctly requires full time resources
- Increasing visibility on search engines is the most cost-efficient
method of driving more sales and leads to your business
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23. 5 Contact Us for a Free Website Analysis
Thank you for your attendance today!
Custom SEO Analysis includes:
- Competitive Report: where you rank against your top competitors
- Keyword Analysis: detailing the keywords people are using to search for
your product or service
- Search Engine Friendliness Report: crawlability analysis of your site
Please contact:
Mark Powers
(800) 619 1570
mark.p@webmarketing123.com
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