The document summarizes a live webinar on the 5 habits of highly effective marketers. The webinar covers how top marketers drive revenue rather than just clicks, discusses the 5 key habits which include measuring the right metrics like revenue, prioritizing SEO, building cross-device campaigns, committing to content marketing, and aligning sales and marketing. The webinar includes slides on each habit with supporting data and examples. A Q&A session is scheduled to follow the presentation.

1. #123webinar
5 HABITS
OF HIGHLY EFFECTIVE MARKETERS
Live Webinar: Tuesday, 1/27 @ 1PM ET/10AM PT

2. #123webinar
We drive revenue.
Not just clicks and traffic.
SEM SEO Attribution Display Video
Content
Creation
ROI
Tracking
Social Website
Design
Conversion
Optimization
/ About Webmarketing123

3. #123webinar
1. How can I ask questions?
2. Can I have a copy of the slides?
Tweet @webmarketing123, tag your tweets
with #123webinar, or type in the chat box.
Yes! We’ll email you a copy after the presentation.
FAQs

4. #123webinar
1 Top Marketers Drive Revenue
Prove Value Beyond Clicks, Likes, & Retweets
2 5 Habits of Highly Effective Marketers
Discover What the Best Marketers Have in Common
3 Live Q&A
Have Questions? Ask Away!
On the Agenda

5. #123webinar
The best marketers drive revenue.
/ Top Marketers Drive Revenue

6. #123webinar
/ Top Marketers Drive Revenue
But, it’s not all smooth sailing.
Just 26% of marketers
are capable of
determining their
impact on the business.
VisionEdge Marketing
& ITSMA

7. #123webinar
/ Top Marketers Drive Revenue
But, it’s not all smooth sailing.
80% of CEOs don’t
believe marketing chiefs
add value to the
business.
Fournaise Marketing
Group
90% of the same CEOs
value the work of CFOs
and CIOs.

8. #123webinar
/ Top Marketers Drive Revenue
Digital moves fast.
And, marketers are
sprinting to keep up.

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Here’s how the
best marketers
keep it
together.

10. #123webinar
1 Top Marketers Drive Revenue
Prove Value Beyond Clicks, Likes, & Retweets
2 5 Habits of Highly Effective Marketers
Discover What the Best Marketers Have in Common
3 Live Q&A
Have Questions? Ask Away!
On the Agenda

11. #123webinar
Measure the right metrics.1
/ 5 Habits of Highly Effective Marketers
69% of highly effective marketers invest in attribution reporting.
Source: Webmarketing123 2015 State of Digital Marketing Survey

12. #123webinar
Measure the right metrics.1
/ 5 Habits of Highly Effective Marketers
Source: Adobe
76% of marketers
agree they need to be
more data-focused.
Yet, nearly half
continue to rely on
“gut instinct.”

13. #123webinar
$
$
$
Qualified Leads (SQL/MQL)
Sales Pipeline Opportunity
Closed Won Revenue
Organic traffic volume.
Organic traffic to preferred
landing pages.
Organic keyword theme
ranking.
It’s easy to get lost in data.
✓
✓
✓
% of keywords ranking for
preferred landing pages.✓
Conversion volume and CVR.
✓
But, focus on the metrics that matter.
/ 5 Habits of Highly Effective Marketers
Measure the right metrics.1

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Measure the right metrics.1
/ 5 Habits of Highly Effective Marketers
It’s not enough to measure leads alone.

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Measure the right metrics.1
/ 5 Habits of Highly Effective Marketers
Close the loop by tying campaigns to revenue in CRM.

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SEO is a top priority.2
/ 5 Habits of Highly Effective Marketers
24.62%
21.83%
6.85%
7.87%
38.83%Email
Social
Display
Paid
Search
SEO
When comparing digital
marketing channels, top
performing marketers say
SEO is 2nd only to email in
terms of ROI.
Source: Webmarketing123 2015 State of Digital Marketing Survey
Which channel makes the biggest positive impact on revenue?

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SEO is a top priority.2
/ 5 Habits of Highly Effective Marketers
71%
of business
purchases start with
a search engine.
(Brafton)
57%
of B2B marketers
say SEO has the
biggest impact on
lead gen.
(Mindjumpers)
15%
lead-to-close
rate for
SEO driven
Leads.
(eConsultancy)

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Build cross-device campaigns.3
/ 5 Habits of Highly Effective Marketers
72% of highly effective marketers have a mobile friendly site.
Source: Webmarketing123 2015 State of Digital Marketing Survey

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Invest in cross-device fluency.3
/ 5 Habits of Highly Effective Marketers
Cross-device fluency is more important than ever.

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Commit to content marketing.4
/ 5 Habits of Highly Effective Marketers
The best marketers know quality content fuels SEO.
60% of B2B
brands have a
blog.
Over 62% publish
at least once a
week.
The best marketers use at
least 4 types of
content: case studies,
webinars, blogs, & videos.
Source: Webmarketing123 2015 State of Digital Marketing Survey

21. #123webinar
Commit to content marketing.4
/ 5 Habits of Highly Effective Marketers
The best marketers know quality content fuels SEO.
SaaS CRM Solution
“How to Choose the Right
CRM”
“Compare the top SaaS CRM Platforms”
“CRM Pricing”
Holistic, relevant
content trumps
exact keyword
presence.
Be sure to include
rich media.
Word count
matters!
Source: Searchmetrics: SEO Ranking Factors and Rank Correlations 2014 – Google U.S.

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Commit to content marketing.4
/ 5 Habits of Highly Effective Marketers
Consider appropriate keywords for each
level of prospect research phase.
Research Stage
Awareness
Evaluation
Purchase
Educate prospects on the
value of digital marketing &
foster thought leadership.
Build the business case for
why the prospect needs to
invest in your product or
service.
Give the prospect a reason
to choose you over your
competitors.

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Commit to content marketing.4
/ 5 Habits of Highly Effective Marketers
Ask yourself, “Where should a prospect land after searching this
keyword?”
Keyword Examples:
ü “Digital agency cost”
ü “Digital agency comparison”
ü “How to choose an agency”

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Commit to content marketing.4
/ 5 Habits of Highly Effective Marketers
58% of top performing marketers use buyer personas.
1
2
3
4
Job title
Industry
Skill level
Company
Source: Webmarketing123 2015 State of Digital Marketing Survey

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Align Sales & Marketing5
/ 5 Habits of Highly Effective Marketers
Make the sales chief your new best friend.

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Align Sales & Marketing5
/ 5 Habits of Highly Effective Marketers
Email
Social
SEO
SEM
Awareness
Evaluation
Purchase
BU acquires Marketing Qualified
Lead via form fill out.
BU determines lead as Sales
Qualified.
BU qualifies the lead for
direct follow up or forwards
to field sales.
Field sales calls directly or
sends the lead to
distributor.
Over half of highly effective marketers have marketing automation in place.
Source: Webmarketing123; 2015 State of Digital Marketing Survey

27. #123webinar
1 Top Marketers Drive Revenue
Prove Value Beyond Clicks, Likes, & Retweets
2 5 Habits of Highly Effective Marketers
Discover What the Best Marketers Have in Common
3 Live Q&A
Have Questions? Ask Away!
On the Agenda

28. #123webinar
e: results@webmarketing123.com t: 800. 619. 1570
Let’s
Talk!
Let us help your team master digital.
Get a free, 30 minute consultation to learn:
ü Where you rank in relation to competitors
ü Measure revenue opportunity from Search
ü What you can do to accelerate results now
Mike Turner, Webmarketing123
Director of Business Development
Thanks!