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OMP List Building & Donor Cultivation Presentation for DemocracyInAction Community Conference

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Katherine Watier and Courtney Ussery of OMP Direct used this slideshow as part of their popular fundraising presentation at the DemocracyInAction User Conference in June 2008.

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The Joy of Finding Supporters and Turning them into Donors Katherine Watier – Director of Online Strategies Courtney Ussery – Online Data Analyst
Different Fundraising Dynamics Online ,[object Object],[object Object],[object Object],[object Object]
List Building for Site Optimization ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Donation Page Too Long
Donation Page Too Long – Page 2
How Do I Sign up? Donate?
Where am I? How do I donate?
Is My Donation Secure?
Where do I click to Donate? 1 2 3
Donation Form to Long
Is My Donation Secure?
List Building Online Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Case Study: They wanted to Pave Paradise, and put up a Parking Lot!
Pave Paradise, Put up a Parking Lot ,[object Object],[object Object],[object Object]
Email Campaign Timeline ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Email Campaign Timeline ,[object Object],[object Object],[object Object],[object Object],[object Object]
Email/Messaging Calendar
Email/Messaging Calendar
Let’s Look at an Appeal Email ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Let’s Look at Salsa
Segment the list
Analyze the Results
Is all the work worth it? Yes! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Questions? Katherine Watier – [email_address] Courtney Ussery - [email_address]

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