1.
The biggest mobile
enthusiasts are not
who you think…
In a typical technology adoption curve, the youngest
generation demonstrates the highest levels of interest
and use of new and innovative technologies. However,
Deloitte’s latest Global Mobile Consumer Survey results
illustrate a surprising trend. Rather than the youngest
group, the 18–24 year olds, driving adoption trends, in
many cases the 25–34 year old age group is making
significant industry impact. The difference is not just
incremental, but in some cases by a dominant margin.
Let’s dig into the data behind the differences.
of 25–34 year olds check their
phones in the middle of the night;
more than any other age group
31%
26%
21%
10%
77%
68%
80%
78%
Who checks their phones in the middle of the night?
Who classify themselves as early technology adopters?
25–34 year olds are leading in the fitness band
and smart watch ownership category.
25–34 year olds are getting more comfortable
making mPayments.
25–34 year olds are causing a dramatic uptick in VoIP usage.
25–34 year olds are substantially more willing to pay for
home-based IoT solutions.
50%
is average
18–24
year olds
25–34
year olds
35–44
year olds
23%
44%
of people 25–34 own
fitness bands
of people 25–34 own
smart watches
of 25–34 year olds make weekly
in-store mobile payments;
twice as many as the next
highest age group
for 18–24 year olds
19%
40%
2015 2016
21%
increase from
last year
25–34 year olds have the highest interest of any age
group in autonomous vehicles.
are willing to pay for
home monitoring
(vs. the average 50%)
are willing to pay for
entertainment
(vs. the average 32%)
are willing to pay for
home control
(vs. the average 48%)
36%
of them are likely to buy
an autonomous car;
almost twice as many
as any other age group
20%
of 18–24 year olds
are likely to buy an
autonomous car;
the second most
likely age group
of 25–34 year olds
of 25–34 year olds
Copyright © 2017 Deloitte Development LLC. All rights reserved.
For more information see the 2016 Global Mobile Consumer Survey US Edition www.deloitte.com/us/mobileconsumer
23%