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Millennials and the Mainstreaming of Digital

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Leading the consumer pack, Millennials are a driving force behind shifts in content consumption. Trailing and Leading Millennials (ages 14 – 31) are paving the way when it comes to consuming video content when they want, where they want, and on multiple devices. To learn more about these stats and to get more information on Deloitte’s Digital Democracy Survey, visit www.deloitte.com/us/tmttrends.

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Millennials and the Mainstreaming of Digital

  1. 1. Millennials and the Mainstreaming of Digital Thanks to emerging technologies, faster and more available connection speeds, and many consumers’ desire to consume content on the move, the way we experience media content continues to evolve. A GENERATIONAL WHO’S-WHO STREAMING BINGEING Monthly Television Programming Streamers ages 26–31 ages 32–48 ages 49–67 ages 68+ages 14–25 PERSONALIZED EXPERIENCE With advancements in mobile and home streaming technologies, it’s increasingly easier for consumers to personalize their viewing experience. MILLENNIALS’ VIDEO CONSUMPTION Millennials love streaming; that's no secret. They stream anytime and anywhere. But, who knew Trailing Millennials watch more TV shows and movies on smartphones, tablets, and computers than on television? 74% of streaming service subscribers say it allows them to watch content when they want. 68% of viewers binge-watch TV. (watching 3+ episodes in one sitting) Admitted Bingers Weekly Bingers* BRING ON THE DRAMA!* Top Binge-Watched TV Genres A STEADY STREAM OF DEVICE CHOICE Movies Smartphone Tablet Desktop/Laptop TV 54% 20% 7% Drama Comedy Reality Trailing Millennials Leading Millennials TV As Trailing and Leading Millennials blaze new trails in the way media is consumed, we expect the other generations will follow closely behind. To learn more about these stats and to get more information, visit www.deloitte.com/us/tmttrends Source: Deloitte Digital Democracy Survey, 9th Edition Copyright © 2015 Deloitte Development LLC. All rights reserved. Member of Deloitte Touche Tohmatsu Limited of consumers multitask while watching TV. “M” is for Multitasking Watching What Happens Live Trailing Millennials Leading Millennials :-) Overall, only 45% of U.S. consumers’ TV viewing is spent watching live TV. That number is significantly lower for Trailing and Leading Millennials. Only 6% of Trailing and 4% of Leading Millennials say they don’t multitask while watching TV. On average, Millennials do 3 additional activities, typically surfing the web, emailing, texting, or social networking. 6% 4% 45% 28% 35% For Millennials, there is no such thing as too much of a good thing. Leading the consumer pack, Millennials are a driving force behind shifts in content consumption. Trailing and Leading Millennials are paving the way when it comes to consuming video content when they want, where they want, and on multiple devices. (Percentage of time spent watching TV show or movie on their devices) @DeloitteTMT 90% To stream or not to stream? It’s not even a question. Smartphone Tablet Desktop/Laptop TV 60% 40% 20% 0% 72% 69% 60% 38% 23% 53% 84% 83% 74% 56% 37% 68% 42% 30% 25% 29% 26% 31% Trailing Millennials Leading Millennials Generation X Baby Boomers Matures all ages Totals *Among U.S. consumers who indicate they binge-watch TV ages 26–31 ages 32–48 ages 49–67 ages 68+ ages 14–25 all ages ages 26–31 ages 32–48 ages 49–67 ages 68+ ages 14–25 all ages ages 26–31 ages 32–48 ages 49–67 ages 68+ ages 14–25 all ages

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