1.
CAGNY 2017 Roundup
Growth is dominant in 5 key themes
In February, some of the most preeminent US CPG companies gathered in Boca Raton, Florida for the 46th annual
conference of the Consumer Analyst Group of New York (CAGNY)
We listened and here is what we heard …
Major themes
Note: 26 CPG companies presenting at CAGNY 2017
Source: Deloitte Analysis, 2017
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* Emerging themes
FOUR THEMES GAINING EXECUTIVE ATTENTION
GROWTH IS DOMINANT IN 5 KEY THEMES
INNOVATION
M&A
HEALTH & WELLBEING
MARGIN IMPROVEMENT & COST REDUCTION
MARKETING MODEL CHANGE AND INVESTMENT*
GO-TO-MARKET CHANGE
SUPPLY CHAIN IMPROVEMENT & OPPERATIONAL EXCELLENCE
PREMIUMZIATION & REVENUE MANAGEMENT*
DIGITAL LIFESTYLE & MOBILE
DIVESTITURES & PORTFOLIO OPTIMIZATION
E-COMMERCE/DIRECT-TO-CONSUMER*
DEMOGRAPHIC SHIFTS
EMERGING MARKET GROWTH
DEVELOPED MARKET GROWTH
ORGANIZATIONAL REALIGNMENT (INCL. SSC)
SUSTAINABILITY
SNACKING/AWAY FROM HOME*
ECOSYSTEM & PARTNERSHIPS
SOCIAL RESPONSIBILITY
BIG DATA & ANALYTICS
100%
84%
76%
76%
76%
68%
64%
60%
60%
60%
56%
56%
56%
52%
48%
32%
32%
28%
24%
16%
Percentage difference vs. 2016
-4%
-4%
-3%
Health and wellness,
social responsibility
and sustainability
Product
and service
innovation
Business
portfolio
optimization
Operational
excellence
and efficiency
Digitization of the
path-to-purchase
and last mile
32%
25%
26%
0%
0%
23%
14%
14%
19%
19%
34%
7%
9%
Marketing model
change and investment
of companies talked
about changes to their
marketing model
Shift from linear to digital
was the main topic
New innovative ways of
engaging with consumers
For example: One leading
personal care company presented
a new innovative approach to
social marketing
Percent of companies covering theme
76%
Premiumization and
revenue growth
management
of companies talked
about premiumization
and revenue growth
management
Premiumization through
mix and innovation
Price realization through
pack size and formats
For example: One food company
presented new ways to deliver
greater price realization
60%
E-commerce/
direct-to-consumer
of companies talked
about e-commerce/
direct-to-consumer
Dedicated teams to build
e-Commerce
Both direct-to-consumers
and marketplaces (e.g.,
Amazon/Alibaba)
Exclusive products and
offers (e.g., gifting)
For example: Another food
company talked about how it is
building a dedicated direct-to-
consumer business
56%
Snacking/food away
from home
of companies talked
about snacking/food
away from home
>50% of all US eating
occasions
3 times per day
New packaging, formats
and products
For example: Several companies
presented ‘snackable’ version of
their traditional products
32%