The Broadcast Spectrum Auction could potentially transform the broadcast industry. What are the implications of auction-related decisions for broadcasters and how can they prepare? Read our latest Flashpoint on Spectrum Auction to find out: http://bit.ly/1pqZhbZ

1. Drop-off area
Discard underperforming stations
PARTICIPATE
SELECT PARTNER
FOR CHANNEL-SHARING
DO NOT PARTICIPATE/
PARTICIPATE MINIMALLY
Detour to
FORCED REPACK
Eminent domain:
dead end
Caution: partnership obstacles ahead
Careful planning and operational/
technical/financial skills required
Now entering repack zone
Expect challenges: weather, safety, technical, labor,
equipment, timing/planning, local regulations, funding
Proceeds from auction
Investors watching
Express lane
Some lucky travelers may continue on their existing
path with no spectrum changes nor auction proceeds.
Next stop: a dramatically different broadcast landscape
that demands new strategies
A new
OTT model?
Stronger
cable focus?
New content
alliances?
An
“evolution”?
Unbundle news
and OTA?
Invest proceeds in new business models
REINVEST
PROCEEDS
Investors watching
THE POST-AUCTION WORLD
New channel assignments
New station footprints (interference/market overlap)
Emerging ATSC 3.0 standard
Threats from OTT/mobile broadband offerings
Impact on the bottom line
Evolution in advertising models and ratesNew competitive forces
New partnerships/alliances
Modified role for broadcast TV
New business opportunities
Consumer demand for mobile data has prompted the FCC to hold a
two-step auction—to acquire spectrum from broadcasters at the lowest
price, repack it, and then auction it off for mobile broadband uses at the
highest price. The planned auction stands to significantly reshape the national
broadcast landscape and affect virtually all US broadcasters, even those that
do not participate. Investors will be watching, and any missteps on
strategy could have long-term repercussions for broadcasters.
Here’s a look at the potential paths that lie ahead.
Broadcast spectrum: Preparing
for a post-auction world
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