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2017 holiday surveyCopyright © 2017 Deloitte LLP. All rights reserved. 22
69%
63% 65%
74% 71% 71%
78% 80%
70%
Convenience - comfort of shopping
from home
Time saving Free shipping
<$50K $50K-$99K $100K+
Top 3 reasons GenZ Millennials GenXers
Baby
Boomers
Seniors
Convenience - comfort of shopping from home 66% 67% 76% 83% 77%
Time saving 64% 66% 74% 75% 74%
Free shipping 68% 61% 72% 74% 80%
Home delivery 48% 56% 71% 72% 77%
2 1
“What are the reasons you anticipate shopping online instead of in a physical store?”
Most selected reason
Second most selected reason
Third most selected reason
2 2
2
1 1
133
2
3
3
1
1
2
3
3
Reasons for selecting online over in-store: by income level
Convenience, time saving and free shipping top the list of
reasons consumers shop online

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