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2017 holiday surveyCopyright © 2017 Deloitte LLP. All rights reserved. 21
Ability to interact with product, avoid shipping costs and find
inspiration top the list of reasons consumers shop in store
54% 51%
44%
59%
50%
44%
62%
49%
45%
Ability to interact with the product Avoid shipping costs Gives me gift ideas and inspiration
<$50K $50K-$99K $100K+
Reasons for selecting in-store over
online: By age group
GenZ Millennials GenXers
Baby
Boomers
Seniors
Ability to interact with the product 49% 52% 59% 63% 62%
Avoid shipping costs 72% 47% 49% 47% 57%
Gives me gift ideas and inspiration 29% 40% 43% 49% 51%
Easier to make returns later 23% 31% 33% 39% 55%
Need to acquire gifts immediately 42% 34% 33% 25% 31%
2 1
“What are the reasons you plan to shop in a physical retail store rather than online?”
Most selected reason
Second most selected reason
Third most selected reason
2 2 2
1 1 1
33 2
3
3
1
1
2
3
3
Reasons for selecting in-store over online: By household income

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