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2017 holiday surveyCopyright © 2017 Deloitte LLP. All rights reserved. 20
Internet leads among all income levels and age groups, but other
venue preferences vary by income and age
38%
43%
58%
32%
48%
56%
23%
42%
44%
Traditional department stores
Mass merchants
Internet/online only retailers
Traditional department stores
Mass merchants
Internet/online only retailers
Supermarkets or grocery stores
Mass merchants
Internet/online only retailers
$100K +
$50K - $100K
By household income By generationTop 3 formats
30%
35%
38%
33%
45%
50%
29%
51%
53%
26%
44%
54%
26%
27%
51%
Supermarkets or grocery stores
Mass merchants
Internet/online only retailers
Traditional department stores
Mass merchants
Internet/online only retailers
Traditional department stores
Mass merchants
Internet/online only retailers
Off-price stores
Mass merchants
Internet/online only retailers
Fast fashion apparel retailers
Mass merchants
Internet/online only retailers
Baby Boomers
Seniors
GenZ
Millennials
GenXers
<$50K
“At which of the following types of retailers will you likely shop for holiday gifts?”

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