2017 holiday surveyCopyright © 2017 Deloitte LLP. All rights reserved. 11
Percent of average anticipated gift spend
Source: Deloitte survey
Avg. spend is calculated only for the respondents who plan to purchase at least one item from the above mentioned categories
*Others include data plans, gift cards/gift certificates/money, tickets to events, and socializing experiences.
Toys & Hobbies
Clothing consumes 25% of planned budget, with toys (18%) and
electronics (16%) rounding out 60% of shoppers’ total allocation