2016: The Year of Flash for Primary Storage. But what makes 2016 so special? Flash is everywhere. Flash has fundamentally changed the way we design storage systems; it’s no longer an option. While Flash provides unprecedented performance, harnessing the true power of Flash requires re-thinking data center and storage strategy. Flash is impacting every offering from Dell EMC and enabling every business unit to provide unique benefits and value to your IT organization.

1. DELL EMC
THE SOURCE PODCAST
Director, Global Portfolio Strategy
@SamMarraccini
MT40
2016: The year of all Flash
and beyond

2. FLASH STORAGE
is electronic
non-volatile computer
storage that can be
electrically erased and
reprogrammed

3. FLASH IS DISRUPTIVE

4. FLASH IS AN ENABLER

5. 5
Flash has transformed industries

6. 6
HOW I
TRAVEL…

7. 7
HOW I MANGE
MY HOME…

8. 8
HOW I FIND
A TABLE…

9. 9
THE WORLD AT MY
FINDERTIPS…

10. FLASH STORAGE
THE POWER TO
TRANSFORM
YOUR BUSINESS
AN OVERNGIHT SUCCESS
40 YEARS
IN THE MAKING

11. 11
“10% OF COMPANIES ARE ALL FLASH TODAY (THEY’RE NOT
TELLING ANYONE) – 80% HAVE A PLAN TO GET THERE”
—ERIC BURGENER, IDC
PERFORMANCE SCALE AFFORDABLE DURABILITY
Why are customer choosing flash?

12. 12

13. 13
NAND FLASH
INTRODUCED BY
TOSHIBA
THE EVOLUTION OF EEPROM

14. 14
1984 1984
FLASH
IS FAST
ARRIVES IN
EMC LABS
FLASH
IS DURABLE
FIRST HYBRID
STORAGE ARRAY

16. 16
FLASH
IS
AFFORDABLE

17. 2011 2011
FLASH
IS EVERYWHERE
THE TIPPING
POINT

18. 18
© Copyright 2016 Dell Inc.18
Flash
15K HDD
CAPACITYCOST
2000 2005 2010 2015 2020
Cross-over Point
Driven by economics
Source: DELL EMC Market Research 2016 *Capacity Cost Factors In Data Reduction Technologies On Flash

19. 19
FOR PRIMARY STORAGE

20. 20
Meet the Largest
2.5” Disk Drive in
the World!
48 Layer 3D V-NAND
16TB
Samsung PM1633a 16TB Now Shipping *Samsung 32TB expected Q4 2016
* Seagate 60TB 3.5” expected ”2017”
The largest hard drive in the world, is FLASH!
32TB*
64
Why will 2016 be any different?

21. 21
More NAND Chips
More Capacity
SLC, MLC, TLC…
etch is limiting
Enter Moore's Law
• Build Up
• 3D NAND
• 24L, 32L…
Flash continues to evolve

22. 22
but…
FLASH ALONE
DOESN’T
MATTER

23. SERVERS
END USER
DEVICES STORAGE
What enables flash media?
SOFTWARE and ARCHITECTURE

24. 24
NAND
FLASH
DRAM
End to End CRC
Controller
SAS or
SATA ports
DESIGNED FOR RELIABILITY, DATA INTEGRITY AND PERFORMANCE
Anatomy of an enterprise flash drive

25. 25
TYPE
1
Clustered
Scale Up & Down
• Dual Controller
• Shared Meta-Data
• Transactional Commits
• General Purpose Storage
TYPE
3
Loosely Coupled
Scale Out
• Independent Controllers
• Distributed Meta-Data
• Transactional Commits
• Large Content Repositories
TYPE
2
Tightly Coupled
Scale Out
• Multi-Controller Grid
• Shared Meta-Data
• Transactional Commits
• Mission Critical Workloads
TYPE
4
Distributed
Share Nothing
• Independent Controllers
• Distributed Meta-Data
• Non-Transactional Commits
• 3rd Platform Applications
Four fundamental storage architectures

26. 26
TYPE
1
Clustered
Scale Up & Down
• Dual Controller
• Shared Meta-Data
• Transactional Commits
• General Purpose Storage
TYPE
3
Loosely Coupled
Scale Out
• Independent Controllers
• Distributed Meta-Data
• Transactional Commits
• Large Content Repositories
TYPE
2
Tightly Coupled
Scale Out
• Multi-Controller Grid
• Shared Meta-Data
• Transactional Commits
• Mission Critical Workloads
TYPE
4
Distributed
Share Nothing
• Independent Controllers
• Distributed Meta-Data
• Non-Transactional Commits
• 3rd Platform Applications
So, how does flash fit?

27. 27
Capacity
demanding
Performance
demanding
Understanding application workloads is vital
Systems of record Systems of engagement
Cloud-nativeTraditional

28. 28
Shared storage
Compute + storage
nodes
Client-server
scale-up apps
Distributed
scale-out apps
Infrastructure
resiliency
Application
resiliency
Two distinct architectural paradigms
Cloud-nativeTraditional

29. 29
Cloud-nativeTraditional
Requiring a diverse storage portfolio
Capacity
optimized
Performance
optimized
Powered by Intel®
Xeon® Processors

30. 30
SCv2000
SC4020
SC7020
SC9000
SC Series
All-flash or hybrid solutions
Unity
Unity 300F
Unity
600F Unity
500F Unity
400F
All-flash
Unity
400
Unity
500
Unity
600
Hybrid
Unity 300Unity 300
Optimized for
Economics
Optimized for
Simplicity
Dell EMC Midrange Portfolio Value
Lowest $/GB for AFA, PowerEdge affinity
Dedupe/Comp, Auto-tiering, Federation
Affordable | Efficient
All-inclusive SW, virtual/physical/CI, Xpect More
Simple | Flexible
100% unified, ease of setup/use, CloudIQ, CTA

31. TYPE
2
Tightly Coupled
Scale Out
• Multi-Controller Grid
• Shared Meta-Data
• Transactional Commits
• Mission Critical Workloads
SHARED
MEMORY IN-MEMORY
METADATA
GLOBAL
CACHE
SOFTWARE IS THE KEY
Tightly coupled scale out

32. INDUSTRY LEADING
ALL-FLASH ARRAYS
MIXED WORKLOAD CONSOLIDATION
CONSISTENT LOW LATENCY
PETABYTE SCALE
OPERATIONAL SIMPLICITY
DEDUPE & COMPRESSION
MULTI-DIMENSIONAL SCALE
WORLD CLASS BC / DR
MAINFRAME, iSERIES, FILE

34. ½ MILLISECOND
RESPONSE TIME
4 MILLION
IOs PER SECOND
150 GB/s
THROUGHPUT

35. 35
VMAX 250F/FX
VMAX 450F/FX
New Member of
VMAX All Flash Family
VMAX 850F/FX
Same HYPERMAX code for all VMAX All Flash systems
VMAX All Flash family expands with the 250F
First in EMC with Intel Broadwell CPUs
First in EMC with 15TB flash drives
Expand to 4 Controllers 100 SSDs
1PB Effective Capacity in 10U

36. Purpose Built
All-Flash Array

37. Inline
Deduplication
Inline
Compression
XVC
Virtual
Copies
XtremIO
Data Protection
D@RE
Purpose built All-Flash functionality

38. 38
Start Small (5TB) – Grow Big (1 PB)
NO TUNINGSCALE-OUT RICH DATA SERVICES<1ms LATENCY
XtremIO family portrait 1.2M mixed IOPS
2M read IOPS
<1ms Latency
150K mixed IOPS
250K read IOPS
<1ms Latency

39. 39
*See EMC.com/XpectMore for details, terms and conditions.
Xpect more from your investment
3-year
Money-back
warranty
Lifetime*
Maintenance price
protection
Lifetime*
Flash endurance
protection
© Copyright 2016 Dell Inc.39

40. 40 Dell - internal use - confidential40
Cloud-nativeTraditional
Requiring a diverse storage portfolio
Capacity
optimized
Performance
optimized

41. TYPE
1
Clustered
Scale Up
& Down
• Dual Controller
• Shared Meta-Data
• Transactional
Commits
• General Purpose
Storage
Loosely Coupled
Scale Out
• Independent
Controllers
• Distributed Meta-
Data
• Transactional
Commits
• Large Content
Repositories
`
TYPE
2
Tightly Coupled
Scale Out
• Multi-Controller Grid
• Shared Meta-Data
• Transactional
Commits
• Mission Critical
Workloads
TYPE
4
TYPE
3
Memory
Centric
(Rack Scale
Flash)
• Memory Centric
• Out of Band
Controllers
• PCIe Speed
• Memory Extension
• IO Stack
Distributed
Share Nothing
• Independent
Controllers
• Distributed Meta-
Data
• Non-Transactional
• Commits
• 3rd Platform Apps
TYPE
5
Is there another way, a 5th Storage Architecture?

42. NETWORKED
STORAGE ARRAY
TRADITIONALAPPLICATIONS
NO SINGLE POINT OF FAILURE
SHAREABLE

43. DIRECT
ATTACHED
STORAGE
EXTEMELY HIGH
PERFORMANCE
SINGLE POINT OF FAILURE

44. ?
EXTREMELYHIGH
PERFORMANCE
NO SINGLEPOINT
OF FAILURE
SHAREABLE

45. RACK-SCALE
FLASH
ENTERPRISE
GRADE
NATIVE &
FLEXIBLE
PERFORMANCE
CENTRIC
DENSE &
SHARED

46. 1M IOPS
@ 1,000µS
D5
100X
GREATER
10M IOPS @ 100µS
1/RESPONSE
TIME
TYPICAL
ALL FLASH ARRAY
IO’s PER SECOND
Rack scale performance

47. 47
Flash is the
foundation for
the future
© Copyright 2016 Dell Inc.47

48. WHAT’S NEXT
FOR
FLASH?

49. 2018 2018MEMORY
IS PERSISTENT