Big Data comes from somewhere! Chances are, the largest contributor to the data deluge in your world are your own main business processing systems. It’s critical to employ the highest efficiency possible when deploying Microsoft SQL, Oracle, or SAP database platforms for business processing. Join this session to find out more about Dell Engineered Solutions for Databases, and grow your data engines on your terms!

1. Keep your business processing
operating at peak efficiency
Dell Engineered Solutions for Databases
Jason Kotsaftis, Anthony Dina and James Jordan
Dell Validated Solutions ProductManagement and Architecture Panel
SessionMT13

2. 2
Next 15 years
Business-centric
Cloud-native apps
Systems of engagement and insight
Streams of data and analytics
Internet of Everything
Last 15 years
IT-centric
Traditional applications
Systems of record
Transactional data and reporting
Internet

3. 3
Economics
• Cost of Historical Data Systems
growing faster than rest of IT
• Attractive pricing for Open Source
Solutions
• Operational Cost Savings
Technologies
• Traditional systems failing
to store & process new
data sources
• Open source systems for
scalable storage
and processing
on commodity hardware
Business
• Gain competitive advantages
with better insights
• Develop new business
markets with data
• Competition for knowing your
customers and for targeted
marketing
Big Data
Business
Drivers

5. 5
Realized value with Dell EMC Big Data and Analytics
$15-25
million
in customersavings with
360-degreesupplychain view
— Siemens
reduction
of data warehouse costs
— Danske Bank
30% 60%
faster predictive analytics
— Dell
58%
reduction
in post-operative infections
— University of Iowa
Hospitals and Clinics

6. 6
Sensus
Make a world of difference for a
world of people
Challenge
Sensus needed to increase its data set size to be able to more
easily visualize meter sensor performance problems.
Solution
The company implemented a data cluster and a data lake, based
on Dell, Hadoop and Intel® technologies, which consolidates
manufacturing, testing and other data streams.
Results
• Quickly analyzes data from 17 million gas, electric and water
meter sensors
• Proactively identifies device problems, helping prevent future
device failures
• Uses real-time device data to redefine, validate and create
better communication networks
• Enables tenfold improvement in investigation response time
and processes ad hoc queries in under a minute
• Uses data to design and deliver higher-quality products
“Now, our project managers can instantly get a
customer’s full data set. Having this data at our
fingertips makes us a lot quicker on response
time and allows us to provide faster and more
accurate results … so that we make really
good decisions with real data.”
– Mike McGann, vice president of quality at Sensus

7. 7
Published: April 2015 | Expires: April 2017
“When we ran the new Dell-based system,
we were amazed by the dramatic
improvement in performance. We saw
firsthand the cost-performance of the flash
storage solution, and we knew we could no
longer go back to the old system.”
− Yasumitsu Irimoto, Manager, Web Solution
Development, Dynatech inc.
Dynatech Inc.
A successful journey to database
improvements
Challenge
To provide better support to customers, Dynatech wanted to
increase the performance of the database behind its room
reservation portal, Direct In.
Solution
The organization worked with Dell Consulting Services and
Deployment Services to deploy a Dell-based Microsoft SQL
Server SSD appliance in an AlwaysOn Groups
configuration.
Results
• Increases sales by 20% with faster reservation system
• Reduces costs through greater system availability
• Ensures smooth implementation with expert support
• Drives innovation and efficiency with high-performance
database
• Improves business continuity as a result of better uptimes

8. 8
Lotus F1
How to beat the clock at Formula One
with Vblock systems
Challenge
Simplify the management and use of technologies needed
to support a multi-petabyte data set and analyze it near real-
time.
Solution
The Lotus F1 team implemented two Vblock Systems
replicated across two data centers for disaster recovery.
Lotus F1 also uses two portable Vblock Systems for
trackside operations, giving race engineers full access to
race data and high-volume, real-time analytics.
Results
• 90% reduction in downtime & 30% reduction in annual costs
• 3X improvement of trackside performance
• 8X faster deployment, including trackside
• 9X faster delivery of new services
“…we now have the technology to be faster,
smarter and more agile than the competition as
we pursue becoming one of the top contenders
this season.”
Matthew Carter, CEO, Lotus F1 Team

9. 9
Published: April 2015 | Expires: April 2017
“Our sales teams have more time to focus on
customers and spend less on the actual
process of manipulating data because of the
Dell SAP HANA solution. Very simply, they
can sell instead of waiting for data queries to
come back.”
Bart Crider, Director of Enterprise Business
Intelligence, Dell
Dell Technologies
Data-driven insights
build the business for Dell
Challenge
Dell wanted to spur business growth by improving the
performance of its sales organization through consolidation,
standardization and efficiencies in the information used for insight
and decision making.
Solution
Dell IT partnered with Dell business leaders to develop and
implement a new business management system built on the Dell
SAP HANA appliance and based on Dell PowerEdge servers,
Dell Networking switches, and a Dell Compellent storage array.
Results
● 50 percent reduction in nonstandard metrics and KPIs
● 40 percent increase in automation of sales reports
● Salespeople can drive new business insights on their own

10. 10
Grupo Estrella
Building a better plan for growth
Challenge
Grupo Estrella needed a new software and hardware
platform that would give employees better business tools
and support business expansion.
Solution
The organization worked with Dell and Cecomsa, a Dell
partner, to deploy the Dell SAP HANA® appliance, along
with Dell PowerEdge servers with Intel® Xeon® processors
and Dell EqualLogic SANs, giving workers better and faster
data access.
Results
• Solutionimplementedinjust three days
• Project data became available in seconds, enabling better
business decisions
“We now have the ability to grow
throughout Latin America because of the
Dell SAP HANA solution”
Franklin Caraballo, Manager of IT, Grupo Estrella

11. Let’s talk
Read our recent white paper or
see the webinar from Information Week Analytics
Engage with our subject matter experts:
– oracle Oraclesales@dell.com
– sap hana SAPsales@dell.com
– sql server SQLsales@dell.com