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How to build your personal brand on LinkedIn

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Follow these tips to build your personal brand on LinkedIn and attract an audience (and employers).
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How to build your personal brand on LinkedIn

  1. 1. • Add a current, high-resolution head shot image to your profile* • Avoid using acronyms, buzzwords and industry jargon • Try to strike a conversational tone rather than using stilted language Tip #1: Be authentic • Add key documents, links to websites and video clips • Share your career successes using images and infographics • Keep your profile up to date, including recent projects and awards Tip #2: Bring your profile to life Tip #3: Keep readers in mind * Including a high quality head shot image can increase profile views by 30% • Consider a bullet point summary rather than dense blocks of narrative text • When writing your summary, include key milestones in order of importance • Use the same tense and perspective (first person recommended) throughout your entire profile • Lastly, remember to proof read! Ask a trusted friend to review your profile, too. Start. Share. Speak. dell.com/careers • Join LinkedIn groups relevant to your industry and interests • Follow your company and your competitors • Follow influencers within and outside your company Tip #4: Master your market • Post status updates regularly to keep your profile visible • Strengthen connections by engaging in meaningful conversations • Career development is a two-way street; help others with their job searches. Tip #6: Engage your network • Use LinkedIn Publisher’s blog capability to showcase your subject matter expertise • Share your knowledge with others to demonstrate thought leadership • Engage in group discussions and answer questions Tip #5: Influence others SO YOU’RE ON LINKEDIN. NOW STAND OUT BUILDYOURBRAND Follow these tips to build your personal brand on LinkedIn and attract an audience (and employers). Helpful Hints.

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