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National Confectioners Association - Zappos - DTP - 5.22.14
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National Confectioners Association - Zappos - DTP - 5.22.14
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National Confectioners Association - Zappos - DTP - 5.22.14
- ZAPPOS.COM DELIVERING HAPPINESS DOWNTOWN PROJECT
- A BIT ABOUT ME (TONY) 1994-1995: Pizza business in college
- A BIT ABOUT ME (TONY) 1994-1995: Pizza business in college 1996-1998: LinkExchange (online advertising) Sold to Microsoft for $265 million
- A BIT ABOUT ME (TONY) 1994-1995: Pizza business in college 1996-1998: LinkExchange (online advertising) Sold to Microsoft for $265 million 1999: Venture Frogs (investment fund) - Invested in Zappos.com, Inc.
- A BIT ABOUT ME (TONY) 1994-1995: Pizza business in college 1996-1998: LinkExchange (online advertising) Sold to Microsoft for $265 million 1999: Venture Frogs (investment fund) - Invested in Zappos.com, Inc. 1999-Today: Zappos.com, Inc.
- A BIT ABOUT ME (TONY) 1994-1995: Pizza business in college 1996-1998: LinkExchange (online advertising) Sold to Microsoft for $265 million 1999: Venture Frogs (investment fund) - Invested in Zappos.com, Inc. 1999-Today: Zappos.com, Inc. 2009: Amazon acquires Zappos for $1.2 billion
- A BIT ABOUT ME (TONY) 1994-1995: Pizza business in college 1996-1998: LinkExchange (online advertising) Sold to Microsoft for $265 million 1999: Venture Frogs (investment fund) - Invested in Zappos.com, Inc. 1999-Today: Zappos.com, Inc. 2009: Amazon acquires Zappos for $1.2 billion 2010: NYT bestseller Delivering Happiness published
- The Power of WOW ‘01 ‘02 ‘06‘03 ‘04 ‘05 ‘07‘00 ‘08 GrossSales$MM $1,000 800 600 400 200
- THE #1 PRIORITY
- THE #1 PRIORITY
- CULTURE THE #1 PRIORITY
- CLOTHING, CUSTOMER SERVICE, CULTURE CULTURE CUSTOMER EXPERIENCE CLOTHING
- CLOTHING
- CUSTOMER SERVICE
- CULTURE
- CLOTHING, CUSTOMER SERVICE, CULTURE CULTURE CUSTOMER EXPERIENCE CLOTHING
- DELIVERING HAPPINESSCUSTOMERS & EMPLOYEES “People will forget what you said. People will forget what you did. But people will never forget how you made them feel.” -MAYA ANGELOU
- BUILDING GREAT
- INGREDIENT #1
- Don’t make your core values just a meaningless plaque on the wall… CULTURE COMMITABLE CORE VALUES
- EXAMPLE: CORE VALUES 1. Deliver WOW Through Service 2. Embrace and Drive Change 3. Create Fun and a Little Weirdness 4. Be Adventurous, Creative, and Open-Minded 5. Pursue Growth and Learning 6. Build Open and Honest Relationships With Communication 7. Build a Positive Team and Family Spirit 8. Do More with Less 9. Be Passionate and Determined 10. Be Humble
- “Be real and you have nothing to fear” Don’t try to be someone you are not Parades at Zappos… YOUR CULTUREIS YOUR BRAND
- “That’s great…
- “That’s great… but it would never work at my company…”
- ALIGNMENT It doesn’t matter what your core values are…as long as you commit to them.
- INGREDIENT #2
- VISION “Whatever you’re thinking, think bigger.” Does the vision have meaning? Chase the vision, not the money…
- Sean Combs aka “Puff Daddy” to rapper Biggie Smalls aka “Notorious B.I.G.” in Notorious
- Don’t chase the paper, chase the dream.”
- ENTREPRENEURS “What would you be passionate about doing for 10 years even if you never made a dime?”
- EMPLOYEES What’s the larger vision and greater purpose in their work beyond money or profits?
- MOTIVATION
- MOTIVATION VS
- MOTIVATION INSPIRATIO VS
- VISION & CULTURE PASSION & PURPOSE INSPIR E
- EVOLVING VISION & BRAND AT ZAPPOS.COM 1999 Selection 2003 Customer Service 2005 Culture and core values as our platform 2007 Personal Emotional Connection 2009 Delivering Happiness
- Clothing Customer Service Company Culture “a great brand is… ______” WHAT’S NEXTDELIVERING HAPPINESS
- ZAPPOS.COM http://media.glassdoor.com/m/7b/2c/00/f6/entrance-to-the-zappos-com-headquarter-office-in-henderson-nv-photo-by.jpg
- LAS VEGAS CITY HALL http://brandonwiegand.com/wp-content/uploads/2010/11/Zappos-City-Hall.jpg
- LAS VEGAS CITY HALL
- LAS VEGAS CITY HALL
- APPLE http://www.techzek.com/wp-content/uploads/2011/09/apple_campus-1.jpg
- NIKE http://standardatl.com/home/wp-content/uploads/2010/07/Nike_Campus_Tour_01.jpg
- GOOGLE http://static.panoramio.com/photos/original/400729.jpg
- DOGGY DAY CARE http://www.adogsdayout.com/Pix_Overhead_View_ADDO_7-31-08.JPG
- NYU CAMPUS http://www.adogsdayout.com/Pix_Overhead_View_ADDO_7-31-08.JPG
- http://www.eatinglv.com/wordpress/wp-content/gallery/odettedowntown/chinatown-038-large.jpg DOWNTOWN VEGAS FREMONT EAST
- DOWNTOWN VEGAS FREMONT EAST http://www.lucyvegas.com/sites/default/files/griffin5.jpg
- DOWNTOWN VEGAS FREMONT EAST
- http://roadjournals.viamagazine.com/wp-content/uploads/2011/05/The-Beat-Coffeehouse.jpg DOWNTOWN VEGAS FREMONT EAST
- DELIVERING HAPPINESSWHAT’S NEXT? Clothing Customer Service Company Culture
- DELIVERING HAPPINESSWHAT’S NEXT? Clothing Customer Service Company Culture Community
- DOWNTOWN PROJECT COLLISIONS CO-LEARNING CONNECTEDNESS
- DOWNTOWN PROJECT $350M $50M – Small businesses $50M – Tech Startups $50M – Education, Arts, Culture $200M – Real Estate
- DOWNTOWN PROJECT GOALS
- DOWNTOWN PROJECT GOALS • Live/Work/Play – Walking Distance
- DOWNTOWN PROJECT GOALS • Live/Work/Play – Walking Distance • The Most Community-Focused Large City in the World
- DOWNTOWN PROJECT GOALS • Live/Work/Play – Walking Distance • The Most Community-Focused Large City in the World • The Co-Learning and Co-working Capital of the World
- DOWNTOWN PROJECT REFRAMING “COMMUNITY”
- DOWNTOWN PROJECT REFRAMING “COMMUNITY” • COLLISIONS
- DOWNTOWN PROJECT REFRAMING “COMMUNITY” • COLLISIONS • CO-LEARNING
- DOWNTOWN PROJECT REFRAMING “COMMUNITY” • COLLISIONS • CO-LEARNING • CONNECTEDNESS
- DOWNTOWN PROJECT REFRAMING “COMMUNITY” • COLLISIONS • CO-LEARNING • CONNECTEDNESS • DENSITY
- DOWNTOWN PROJECT REFRAMING “COMMUNITY” • COLLISIONS • CO-LEARNING • CONNECTEDNESS • DENSITY • DIVERSITY
- Accelerating Collisions, Co-Learning, and Connectedness THE BIG BET
- Accelerating Collisions, Co-Learning, and Connectedness …will lead to… Happiness, Luckiness, Innovation, and Productivity THE BIG BET
- ROC ROI VS Instead of maximizing short-term ROI (Return On Investment)…
- ROC ROI VS Instead of maximizing short-term ROI (Return On Investment)… We focus on maximizing long-term ROC
- ROC ROI VS Instead of maximizing short-term ROI (Return On Investment)… We focus on maximizing long-term ROC (Return On Community)
- ROC ROI VS Instead of maximizing short-term ROI (Return On Investment)… We focus on maximizing long-term ROC (Return On Community & Return on Collisions)
- ROC & ROL ROI VS Instead of maximizing short-term ROI (Return On Investment)… We focus on maximizing long-term ROC (Return On Community & Return on Collisions) and institutionalizing ROL
- ROC & ROL Instead of maximizing short-term ROI (Return On Investment)… We focus on maximizing long-term ROC (Return On Community & Return on Collisions) and institutionalizing ROL (Return On Luck) ROI VS
- ROC & ROL Instead of maximizing short-term ROI (Return On Investment)… We focus on maximizing long-term ROC (Return On Community & Return on Collisions) and institutionalizing ROL (Return On Luck) – Accelerating Serendipity ROI VS
- DOWNTOWN PROJECT $350M $50M – Small businesses $50M – Tech Startups $50M – Education, Arts, Culture $200M – Real Estate
- $50M SMALL BUSINESS
- $50M SMALL BUSINESS Criteria
- $50M SMALL BUSINESS Criteria Owner Operated - Passionate
- $50M SMALL BUSINESS Criteria Owner Operated - Passionate Helps Promote Community & Collisions
- $50M SMALL BUSINESS Criteria Owner Operated - Passionate Helps Promote Community & Collisions Execution Ability
- $50M SMALL BUSINESS Criteria Owner Operated - Passionate Helps Promote Community & Collisions Execution Ability Sustainable
- $50M SMALL BUSINESS Criteria Owner Operated - Passionate Helps Promote Community & Collisions Execution Ability Sustainable Unique or First or Best at Something
- $50M SMALL BUSINESS Criteria Owner Operated - Passionate Helps Promote Community & Collisions Execution Ability Sustainable Unique or First or Best at Something Story-worthy
- NATALIE
- NATALIE
- NATALIE
- NATALIE
- NATALIE
- NATALIE
- CHECK CASHING
- CHECK CASHING
- SARAH
- SARAH
- SARAH
- SHIPPING CONTAINERS
- CONTAINER PARK
- CONTAINER PARK
- CONTAINER PARK
- CONTAINER PARK
- LVCK
- LVCK
- LVCK
- SHIPPING CONTAINERS
- MEDICAL CLINIC
- $50M TECH STARTUPS
- $50M TECH STARTUPS https://twitter.com/VegasKramer/status/330833896574951424/photo/1
- $50M TECH STARTUPS
- PROJECT 100
- PROJECT 100
- COWORKING https://foursquare.com/v/work-in-progress/4c77e2499f51a0935f6cb627/photos?openPhotoId=523b8f7211d2d802c3ba1d40
- COWORKING https://foursquare.com/v/work-in-progress/4c77e2499f51a0935f6cb627/photos?openPhotoId=5196bb0f498eb4bdee4082f1
- http://www.yelp.com/biz_photos/gold-spike-hotel-and-casino-las-vegas?select=Zh7ycSGy8xycR7- VVqSMlA#vPAm4TwFWc3kw_lM9NJzfQ GOLD SPIKE (FORMER CASINO)
- http://www.yelp.com/biz_photos/gold-spike-hotel-and-casino-las-vegas?select=Zh7ycSGy8xycR7- VVqSMlA#uSzsFfdBhPok_sfEpJk-7Q GOLD SPIKE (FORMER CASINO)
- GOLD SPIKE COWORKING LOUNGE
- https://foursquare.com/v/gold-spike/4bd1a8b65e0cce72c9cba184/photos?openPhotoId=51f18e5d498eb74dd6fc3edf GOLD SPIKE COWORKING LOUNGE
- https://foursquare.com/v/gold-spike/4bd1a8b65e0cce72c9cba184/photos?openPhotoId=52099aef11d226362f7930d9 GOLD SPIKE COWORKING LOUNGE
- GOLD SPIKE COWORKING LOUNGE
- LEARNING VILLAGE
- LEARNING VILLAGE
- LEARNING VILLAGE https://foursquare.com/v/learning-village/51c4ebf5454a6e38af8a9e85/photos?openPhotoId=51e08991498efac3d12b7387
- http://bostinno.com/wp-content/uploads/2011/10/startup-sign.png
- CITY AS A STARTUP http://bostinno.com/wp-content/uploads/2011/10/startup-sign.png
- $50M EDUCATION, ARTS, CULTURE http://bostinno.com/wp-content/uploads/2011/10/startup-sign.png
- $50M EDUCATION, ARTS, CULTURE http://photos.lasvegassun.com/media/img/photos/2013/08/27/0827NinthBridge13_t653.JPG?214bc4f9d9bd7c08c7d0f6599bb3328710e01e7b
- $50M EDUCATION, ARTS, CULTURE
- $50M EDUCATION, ARTS, CULTURE http://www.vegasnews.com/wp-content/uploads/3_2_12_burn_vegas_kabik-131-9-588.jpg
- $50M EDUCATION, ARTS, CULTURE http://mikerossart.net/images/mikeross_enter.jpg
- $50M EDUCATION, ARTS, CULTURE http://www.vegasnews.com/wp-content/uploads/3_2_12_burn_vegas_kabik-131-9-588.jpg
- LIFE IS BEAUTIFUL
- LIFE IS BEAUTIFUL
- LIFE IS BEAUTIFUL
- LIFE IS BEAUTIFUL
- LIFE IS BEAUTIFUL
- $200M REAL ESTATE
- Productivity and innovation per resident increases by 15% (But not true for companies) Accelerate serendipity > Accelerate learning > Accelerate productivity and innovation WHEN CITIES DOUBLE IN SIZE
- 1. Residential density of 100 residents/acre 2. Street-level activity for residents to collide 3. Culture of openness, collaboration, creativity, and optimism 3 INGREDIENTS FOR SERENDIPITY
- Maximize serendipitous interactions Density in the office Density in the city Collisions vs. convenience HOW TO ACCELERATE LEARNING & INNOVATION
- LAS VEGAS CITY HALL http://brandonwiegand.com/wp-content/uploads/2010/11/Zappos-City-Hall.jpg
- DIVERSITY + DENSITY 1. Zappos employees 2. Tech Startup Community 3. Small Business Community 4. Fashion Community 5. Art and Music Communities 6. Other Passion Communities 7. Local Residents
- OUR SECRET WEAPON http://static3.vipasuite.com/resources/dyn/images/459355w783h429s185b/_fn/ogden-3.jpg
- LEARNINGS FROM TED, SUMMIT SERIES, SXSW, BIF… Curated Content Serendipity Learning Connections Community
- DOWNTOWN VEGAS EVERY DAY Curated Content Serendipity Learning Connections Community
- Fremont St. & Las Vegas Blvd.
- Fremont St. & Las Vegas Blvd.
- INSPIRE THEATER
- INSPIRE THEATER
- INSPIRE THEATER
- INSPIRE THEATER
- INSPIRE THEATER
- INSPIRE THEATER
- INSPIRE THEATER
- INSPIRE THEATER
- DOWNTOWN VEGAS MONTHLY CADENCE
- Week 1 – First Friday Week DOWNTOWN VEGAS MONTHLY CADENCE
- Week 1 – First Friday Week Week 2 – Tech Week DOWNTOWN VEGAS MONTHLY CADENCE
- Week 1 – First Friday Week Week 2 – Tech Week Week 3 – Fashion Week DOWNTOWN VEGAS MONTHLY CADENCE
- Week 1 – First Friday Week Week 2 – Tech Week Week 3 – Fashion Week Week 4 – Catalyst Week DOWNTOWN VEGAS MONTHLY CADENCE
- What is the value of a resident that is out and about in the neighborhood? RETURN ON COLLISIONSROC
- What is the value of a resident that is out and about in the neighborhood? 3-4 hours/day RETURN ON COLLISIONSROC
- What is the value of a resident that is out and about in the neighborhood? 3-4 hours/day x 7 days/week RETURN ON COLLISIONSROC
- What is the value of a resident that is out and about in the neighborhood? 3-4 hours/day x 7 days/week x 40 weeks/year RETURN ON COLLISIONSROC
- What is the value of a resident that is out and about in the neighborhood? 3-4 hours/day x 7 days/week x 40 weeks/year = 1000 “collisionable” hours/year RETURN ON COLLISIONSROC
- JAKE – FLINT & TINDER http://images.fastcompany.com/upload/inline-Made-In-The-USA-Flint-And-Tinder-Undies-And-You-Will-Love-It- b.jpg
- JAKE – FLINT & TINDER
- FASHION INCUBATOR STITCH FACTORY
- FASHION INCUBATOR STITCH FACTORY
- What is the value of a purposeful visitor that contributes to community? RETURN ON COLLISIONSROC
- What is the value of a purposeful visitor that contributes to community? 12 hours/day RETURN ON COLLISIONSROC
- What is the value of a purposeful visitor that contributes to community? 12 hours/day x 7 days/week RETURN ON COLLISIONSROC
- What is the value of a purposeful visitor that contributes to community? 12 hours/day x 7 days/week x 12 weeks/year RETURN ON COLLISIONSROC
- What is the value of a purposeful visitor that contributes to community? 12 hours/day x 7 days/week x 12 weeks/year = 1000 “collisionable” hours/year RETURN ON COLLISIONSROC
- RETURN ON COLLISIONSROC “SUBSCRIB E”
- 1. 100 residents per acre 2. Street-level activity for residents to collide 3. Culture of openness, collaboration, creativity, and optimism RETURN ON COLLISIONSROC
- 1. 100 residents per acre 2. Street-level activity for residents to collide 3. Culture of openness, collaboration, creativity, and optimism RETURN ON COLLISIONSROC
- 100,000 RETURN ON COLLISIONSROC
- 100,000 “collisionable” RETURN ON COLLISIONSROC
- 100,000 “collisionable” community RETURN ON COLLISIONSROC
- 100,000 “collisionable” community hours RETURN ON COLLISIONSROC
- 100,000 “collisionable” community hours per RETURN ON COLLISIONSROC
- 100,000 “collisionable” community hours per acre RETURN ON COLLISIONSROC
- 100,000 “collisionable” community hours per acre per RETURN ON COLLISIONSROC
- 100,000 “collisionable” community hours per acre per year RETURN ON COLLISIONSROC
- 100,000 “collisionable” community hours per acre per year RETURN ON COLLISIONSROC 2.3 COLLISIONABLE HOURS PER SQUARE FOOT
- Accelerate: 1. Collisions 2. Co-Learning 3. Connectedness And everything else will fall into place… (productivity, innovation, growth, happiness) What will people say about downtown? THE BIG BET 3 GUIDING PRINCIPLES
- ZAPPOS, DELIVERING HAPPINESS, DOWNTOWN PROJECT
- https://www.facebook.com/photo.php?fbid=533076913404671&set=a.429177383794625.90218.427192853993078
- 50% OF HUMANS LIVE IN CITIES https://www.facebook.com/photo.php?fbid=533076913404671&set=a.429177383794625.90218.427192853993078
- 75% WILL LIVE IN CITIES IN OUR LIFETIME https://www.facebook.com/photo.php?fbid=533076913404671&set=a.429177383794625.90218.427192853993078
- THE 4 MINUTE MILE
- THE 4 MINUTE MILE
- MORE INFO For a copy of this presentation: tony@zappos.com For more information: www.downtownproject.com
- A GREAT BRAND is a story that never stops unfolding.
- is a story that never stops unfolding. A GREAT BRAND COMPANY
- A GREAT BRAND COMPANY CITY is a story that never stops unfolding.
- A GREAT BRAND COMPANY CITY COMMUNITY is a story that never stops unfolding.
- MORE INFO For a copy of this presentation: tony@zappos.com For more information: www.downtownproject.com
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