May 7th, 2018

1. ZAPPOS.COM DELIVERING HAPPINESS DOWNTOWN PROJECT

2. The Power of WOW ‘01 ‘02 ‘06‘03 ‘04 ‘05 ‘07‘00 ‘08 GrossSales$MM $1,000 800 600 400 200

3. THE #1 PRIORITY

4. THE #1 PRIORITY

5. CULTURE THE #1 PRIORITY

6. CLOTHING, CUSTOMER SERVICE, CULTURE CULTURE CUSTOMER EXPERIENCE CLOTHING

7. CLOTHING

8. CUSTOMER SERVICE

9. CULTURE

10. CLOTHING, CUSTOMER SERVICE, CULTURE CULTURE CUSTOMER EXPERIENCE CLOTHING

11. DELIVERING HAPPINESS CUSTOMERS & EMPLOYEES “People will forget what you said. People will forget what you did. But people will never forget how you made them feel.” -MAYA ANGELOU

12. Clothing Customer Service Company Culture “a great brand is… ______” WHAT’S NEXT DELIVERING HAPPINESS

13. ZAPPOS.COM http://media.glassdoor.com/m/7b/2c/00/f6/entrance-to-the-zappos-com-headquarter-office-in-henderson-nv-photo-by.jpg

14. LAS VEGAS CITY HALL http://brandonwiegand.com/wp-content/uploads/2010/11/Zappos-City-Hall.jpg

15. LAS VEGAS CITY HALL

16. LAS VEGAS CITY HALL

17. APPLE http://www.techzek.com/wp-content/uploads/2011/09/apple_campus-1.jpg

18. NIKE http://standardatl.com/home/wp-content/uploads/2010/07/Nike_Campus_Tour_01.jpg

19. GOOGLE http://static.panoramio.com/photos/original/400729.jpg

20. DOGGY DAY CARE http://www.adogsdayout.com/Pix_Overhead_View_ADDO_7-31-08.JPG

21. NYU CAMPUS http://www.adogsdayout.com/Pix_Overhead_View_ADDO_7-31-08.JPG

22. http://www.eatinglv.com/wordpress/wp-content/gallery/odettedowntown/chinatown-038-large.jpg DOWNTOWN VEGAS FREMONT EAST

23. DOWNTOWN VEGAS FREMONT EAST http://www.lucyvegas.com/sites/default/files/griffin5.jpg

24. DOWNTOWN VEGAS FREMONT EAST

25. http://roadjournals.viamagazine.com/wp-content/uploads/2011/05/The-Beat-Coffeehouse.jpg DOWNTOWN VEGAS FREMONT EAST

26. DELIVERING HAPPINESS WHAT’S NEXT? Clothing Customer Service Company Culture

27. DELIVERING HAPPINESS WHAT’S NEXT? Clothing Customer Service Company Culture Community

28. DOWNTOWN PROJECT COLLISIONS CO-LEARNING CONNECTEDNESS

29. DOWNTOWN PROJECT $350M $50M – Small businesses $50M – Tech Startups $50M – Education, Arts, Culture $200M – Real Estate

30. DOWNTOWN PROJECT GOALS

31. DOWNTOWN PROJECT GOALS • Live/Work/Play – Walking Distance

32. DOWNTOWN PROJECT GOALS • Live/Work/Play – Walking Distance • The Most Community-Focused Large City in the World

33. DOWNTOWN PROJECT GOALS • Live/Work/Play – Walking Distance • The Most Community-Focused Large City in the World • The Co-Learning and Co-working Capital of the World

34. DOWNTOWN PROJECT REFRAMING “COMMUNITY”

35. DOWNTOWN PROJECT REFRAMING “COMMUNITY” • COLLISIONS

36. DOWNTOWN PROJECT REFRAMING “COMMUNITY” • COLLISIONS • CO-LEARNING

37. DOWNTOWN PROJECT REFRAMING “COMMUNITY” • COLLISIONS • CO-LEARNING • CONNECTEDNESS

38. DOWNTOWN PROJECT REFRAMING “COMMUNITY” • COLLISIONS • CO-LEARNING • CONNECTEDNESS • DENSITY

39. DOWNTOWN PROJECT REFRAMING “COMMUNITY” • COLLISIONS • CO-LEARNING • CONNECTEDNESS • DENSITY • DIVERSITY

40. Accelerating Collisions, Co-Learning, and Connectedness THE BIG BET

41. Accelerating Collisions, Co-Learning, and Connectedness …will lead to… Happiness, Luckiness, Innovation, and Productivity THE BIG BET

42. ROC ROI VS Instead of maximizing short-term ROI (Return On Investment)…

43. ROC ROI VS Instead of maximizing short-term ROI (Return On Investment)… We focus on maximizing long-term ROC

44. ROC ROI VS Instead of maximizing short-term ROI (Return On Investment)… We focus on maximizing long-term ROC (Return On Community)

45. ROC ROI VS Instead of maximizing short-term ROI (Return On Investment)… We focus on maximizing long-term ROC (Return On Community & Return on Collisions)

46. ROC & ROL ROI VS Instead of maximizing short-term ROI (Return On Investment)… We focus on maximizing long-term ROC (Return On Community & Return on Collisions) and institutionalizing ROL

47. ROC & ROL Instead of maximizing short-term ROI (Return On Investment)… We focus on maximizing long-term ROC (Return On Community & Return on Collisions) and institutionalizing ROL (Return On Luck) ROI VS

48. ROC & ROL Instead of maximizing short-term ROI (Return On Investment)… We focus on maximizing long-term ROC (Return On Community & Return on Collisions) and institutionalizing ROL (Return On Luck) – Accelerating Serendipity ROI VS

49. DOWNTOWN PROJECT $350M $50M – Small businesses $50M – Tech Startups $50M – Education, Arts, Culture $200M – Real Estate

50. $50M SMALL BUSINESS

51. $50M SMALL BUSINESS Criteria

52. $50M SMALL BUSINESS Criteria Owner Operated - Passionate

53. $50M SMALL BUSINESS Criteria Owner Operated - Passionate Helps Promote Community & Collisions

54. $50M SMALL BUSINESS Criteria Owner Operated - Passionate Helps Promote Community & Collisions Execution Ability

55. $50M SMALL BUSINESS Criteria Owner Operated - Passionate Helps Promote Community & Collisions Execution Ability Sustainable

56. $50M SMALL BUSINESS Criteria Owner Operated - Passionate Helps Promote Community & Collisions Execution Ability Sustainable Unique or First or Best at Something

57. $50M SMALL BUSINESS Criteria Owner Operated - Passionate Helps Promote Community & Collisions Execution Ability Sustainable Unique or First or Best at Something Story-worthy

58. NATALIE

59. NATALIE

60. NATALIE

61. NATALIE

62. NATALIE

63. NATALIE

64. SHIPPING CONTAINERS

65. CONTAINER PARK

66. CONTAINER PARK

67. CONTAINER PARK

68. CONTAINER PARK

69. LVCK

70. LVCK

71. LVCK

72. SHIPPING CONTAINERS

73. $50M TECH STARTUPS

74. $50M TECH STARTUPS https://twitter.com/VegasKramer/status/330833896574951424/photo/1

75. $50M TECH STARTUPS

76. http://bostinno.com/wp-content/uploads/2011/10/startup-sign.png

77. CITY AS A STARTUP http://bostinno.com/wp-content/uploads/2011/10/startup-sign.png

78. $50M EDUCATION, ARTS, CULTURE http://bostinno.com/wp-content/uploads/2011/10/startup-sign.png

79. $50M EDUCATION, ARTS, CULTURE http://photos.lasvegassun.com/media/img/photos/2013/08/27/0827NinthBridge13_t653.JPG?214bc4f9d9bd7c08c7d0f6599bb3328710e01e7b

80. $50M EDUCATION, ARTS, CULTURE

81. $50M EDUCATION, ARTS, CULTURE http://www.vegasnews.com/wp-content/uploads/3_2_12_burn_vegas_kabik-131-9-588.jpg

82. $50M EDUCATION, ARTS, CULTURE http://mikerossart.net/images/mikeross_enter.jpg

83. $50M EDUCATION, ARTS, CULTURE http://www.vegasnews.com/wp-content/uploads/3_2_12_burn_vegas_kabik-131-9-588.jpg

84. Photo Credit: Daniel Park

85. Photo Credit: Daniel Park

86. LIFE IS BEAUTIFUL

91. $200M REAL ESTATE

92. Productivity and innovation per resident increases by 15% (But not true for companies) Accelerate serendipity > Accelerate learning > Accelerate productivity and innovation WHEN CITIES DOUBLE IN SIZE

93. 1. Residential density of 100 residents/acre 2. Street-level activity for residents to collide 3. Culture of openness, collaboration, creativity, and optimism 3 INGREDIENTS FOR SERENDIPITY

94. Maximize serendipitous interactions Density in the office Density in the city Collisions vs. convenience HOW TO ACCELERATE LEARNING & INNOVATION

95. LAS VEGAS CITY HALL http://brandonwiegand.com/wp-content/uploads/2010/11/Zappos-City-Hall.jpg

96. DIVERSITY + DENSITY 1. Zappos employees 2. Tech Startup Community 3. Small Business Community 4. Fashion Community 5. Art and Music Communities 6. Other Passion Communities 7. Local Residents

97. What is the value of a resident that is out and about in the neighborhood? RETURN ON COLLISIONS ROC

98. What is the value of a resident that is out and about in the neighborhood? 3-4 hours/day RETURN ON COLLISIONS ROC

99. What is the value of a resident that is out and about in the neighborhood? 3-4 hours/day x 7 days/week RETURN ON COLLISIONS ROC

100. What is the value of a resident that is out and about in the neighborhood? 3-4 hours/day x 7 days/week x 40 weeks/year RETURN ON COLLISIONS ROC

101. What is the value of a resident that is out and about in the neighborhood? 3-4 hours/day x 7 days/week x 40 weeks/year = 1000 “collisionable” hours/year RETURN ON COLLISIONS ROC

102. JAKE – FLINT & TINDER http://images.fastcompany.com/upload/inline-Made-In-The-USA-Flint-And-Tinder-Undies-And-You-Will-Love-It- b.jpg

103. JAKE – FLINT & TINDER

104. FASHION INCUBATOR STITCH FACTORY

105. FASHION INCUBATOR STITCH FACTORY

106. What is the value of a purposeful visitor that contributes to community? RETURN ON COLLISIONS ROC

107. What is the value of a purposeful visitor that contributes to community? 12 hours/day RETURN ON COLLISIONS ROC

108. What is the value of a purposeful visitor that contributes to community? 12 hours/day x 7 days/week RETURN ON COLLISIONS ROC

109. What is the value of a purposeful visitor that contributes to community? 12 hours/day x 7 days/week x 12 weeks/year RETURN ON COLLISIONS ROC

110. What is the value of a purposeful visitor that contributes to community? 12 hours/day x 7 days/week x 12 weeks/year = 1000 “collisionable” hours/year RETURN ON COLLISIONS ROC

111. RETURN ON COLLISIONS ROC “SUBSCRIBE ” TO DTLV

112. 1. 100 residents per acre 2. Street-level activity for residents to collide 3. Culture of openness, collaboration, creativity, and optimism RETURN ON COLLISIONS ROC

113. 1. 100 residents per acre 2. Street-level activity for residents to collide 3. Culture of openness, collaboration, creativity, and optimism RETURN ON COLLISIONS ROC

114. 100,000 RETURN ON COLLISIONS ROC

115. 100,000 “collisionable” RETURN ON COLLISIONS ROC

116. 100,000 “collisionable” community RETURN ON COLLISIONS ROC

117. 100,000 “collisionable” community hours RETURN ON COLLISIONS ROC

118. 100,000 “collisionable” community hours per RETURN ON COLLISIONS ROC

119. 100,000 “collisionable” community hours per acre RETURN ON COLLISIONS ROC

120. 100,000 “collisionable” community hours per acre per RETURN ON COLLISIONS ROC

121. 100,000 “collisionable” community hours per acre per year RETURN ON COLLISIONS ROC

122. 100,000 “collisionable” community hours per acre per year RETURN ON COLLISIONS ROC 2.3 COLLISIONABLE HOURS PER SQUARE FOOT PER YEAR

123. Accelerate: 1. Collisions 2. Co-Learning 3. Connectedness And everything else will fall into place… (productivity, innovation, growth, happiness) What will people say about downtown? THE BIG BET 3 GUIDING PRINCIPLES

125. ZAPPOS, DELIVERING HAPPINESS, DOWNTOWN PROJECT

126. https://www.facebook.com/photo.php?fbid=533076913404671&set=a.429177383794625.90218.427192853993078

127. 50% OF HUMANS LIVE IN CITIES https://www.facebook.com/photo.php?fbid=533076913404671&set=a.429177383794625.90218.427192853993078

128. 75% WILL LIVE IN CITIES IN OUR LIFETIME https://www.facebook.com/photo.php?fbid=533076913404671&set=a.429177383794625.90218.427192853993078

129. THE 4 MINUTE MILE

130. THE 4 MINUTE MILE

131. MORE INFO For a copy of this presentation: tony@zappos.com For more information: www.downtownproject.com

132. A GREAT BRAND is a story that never stops unfolding.

133. is a story that never stops unfolding. A GREAT BRAND COMPANY

134. A GREAT BRAND COMPANY CITY is a story that never stops unfolding.

135. A GREAT BRAND COMPANY CITY COMMUNITY is a story that never stops unfolding.

136. MORE INFO For a copy of this presentation: tony@zappos.com For more information: www.downtownproject.com

May 7th, 2018

May 7th, 2018

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