1. ZAPPOS.COM
DELIVERING
HAPPINESS
DOWNTOWN PROJECT

3. A BIT ABOUT ME (TONY)
1994-1995: Pizza business in college

4. A BIT ABOUT ME (TONY)
1994-1995: Pizza business in college
1996-1998: LinkExchange (online advertising) Sold to Microsoft for
$265 million

5. A BIT ABOUT ME (TONY)
1994-1995: Pizza business in college
1996-1998: LinkExchange (online advertising) Sold to Microsoft for
$265 million
1999: Venture Frogs (investment fund) - Invested in Zappos.com, Inc.

6. A BIT ABOUT ME (TONY)
1994-1995: Pizza business in college
1996-1998: LinkExchange (online advertising) Sold to Microsoft for
$265 million
1999: Venture Frogs (investment fund) - Invested in Zappos.com, Inc.
1999-Today: Zappos.com, Inc.

7. A BIT ABOUT ME (TONY)
1994-1995: Pizza business in college
1996-1998: LinkExchange (online advertising) Sold to Microsoft for
$265 million
1999: Venture Frogs (investment fund) - Invested in Zappos.com, Inc.
1999-Today: Zappos.com, Inc.
2009: Amazon acquires Zappos for $1.2 billion

8. A BIT ABOUT ME (TONY)
1994-1995: Pizza business in college
1996-1998: LinkExchange (online advertising) Sold to Microsoft for
$265 million
1999: Venture Frogs (investment fund) - Invested in Zappos.com, Inc.
1999-Today: Zappos.com, Inc.
2009: Amazon acquires Zappos for $1.2 billion
2010: NYT bestseller Delivering Happiness published

9. The Power of WOW
„01 „02 „06„03 „04 „05 „07„00 „08
GrossSales$MM
$1,000
800
600
400
200

10. THE #1 PRIORITY

11. THE #1 PRIORITY

12. CULTURE
THE #1 PRIORITY

13. CLOTHING, CUSTOMER
SERVICE, CULTURE
CULTURE
CUSTOMER EXPERIENCE
CLOTHING

14. CLOTHING

15. CUSTOMER
SERVICE

16. CULTURE

17. CLOTHING, CUSTOMER
SERVICE, CULTURE
CULTURE
CUSTOMER EXPERIENCE
CLOTHING

18. DELIVERING
HAPPINESSCUSTOMERS & EMPLOYEES
“People will forget what you said.
People will forget what you did.
But people will never forget
how you made them feel.”
-MAYA ANGELOU

19. Clothing
Customer Service
Company Culture
“a great brand is… ______”
WHAT‟S
NEXTDELIVERING HAPPINESS

20. ZAPPOS.COM
http://media.glassdoor.com/m/7b/2c/00/f6/entrance-to-the-zappos-com-headquarter-office-in-henderson-nv-photo-by.jpg

21. LAS VEGAS CITY HALL
http://brandonwiegand.com/wp-content/uploads/2010/11/Zappos-City-Hall.jpg

22. LAS VEGAS CITY HALL

23. LAS VEGAS CITY HALL

24. APPLE
http://www.techzek.com/wp-content/uploads/2011/09/apple_campus-1.jpg

25. NIKE
http://standardatl.com/home/wp-content/uploads/2010/07/Nike_Campus_Tour_01.jpg

26. GOOGLE
http://static.panoramio.com/photos/original/400729.jpg

27. DOGGY DAY CARE
http://www.adogsdayout.com/Pix_Overhead_View_ADDO_7-31-08.JPG

28. NYU CAMPUS
http://www.adogsdayout.com/Pix_Overhead_View_ADDO_7-31-08.JPG

29. http://www.eatinglv.com/wordpress/wp-content/gallery/odettedowntown/chinatown-038-large.jpg
DOWNTOWN VEGAS
FREMONT EAST

30. DOWNTOWN VEGAS
FREMONT EAST
http://www.lucyvegas.com/sites/default/files/griffin5.jpg

31. DOWNTOWN VEGAS
FREMONT EAST

32. http://roadjournals.viamagazine.com/wp-content/uploads/2011/05/The-Beat-Coffeehouse.jpg
DOWNTOWN VEGAS
FREMONT EAST

33. DELIVERING
HAPPINESSWHAT‟S NEXT?
Clothing
Customer Service
Company Culture

34. DELIVERING
HAPPINESSWHAT‟S NEXT?
Clothing
Customer Service
Company Culture
Community

35. DOWNTOWN PROJECT
COLLISIONS
CO-LEARNING
CONNECTEDNESS

36. DOWNTOWN PROJECT
$350M
$50M – Small businesses
$50M – Tech Startups
$50M – Education, Arts, Culture
$200M – Real Estate

37. DOWNTOWN PROJECT
GOALS

38. DOWNTOWN PROJECT
GOALS
• Live/Work/Play – Walking Distance

39. DOWNTOWN PROJECT
GOALS
• Live/Work/Play – Walking Distance
• The Most Community-Focused
Large City in the World

40. DOWNTOWN PROJECT
GOALS
• Live/Work/Play – Walking Distance
• The Most Community-Focused
Large City in the World
• The Co-Learning and Co-working
Capital of the World

41. DOWNTOWN PROJECT
REFRAMING “COMMUNITY”
• COLLISIONS

42. DOWNTOWN PROJECT
REFRAMING “COMMUNITY”
• COLLISIONS
• CO-LEARNING

43. DOWNTOWN PROJECT
REFRAMING “COMMUNITY”
• COLLISIONS
• CO-LEARNING
• CONNECTEDNESS

44. DOWNTOWN PROJECT
REFRAMING “COMMUNITY”
• COLLISIONS
• CO-LEARNING
• CONNECTEDNESS
• DENSITY

45. DOWNTOWN PROJECT
REFRAMING “COMMUNITY”
• COLLISIONS
• CO-LEARNING
• CONNECTEDNESS
• DENSITY
• DIVERSITY

46. Accelerating
Collisions, Co-Learning, and Connectedness
THE BIG BET

47. Accelerating
Collisions, Co-Learning, and Connectedness
…will lead to…
Happiness, Luckiness, Innovation, and
Productivity
THE BIG BET

48. ROC
ROI
VS
Instead of maximizing short-term ROI
(Return On Investment)…

49. ROC
ROI
VS
Instead of maximizing short-term ROI
(Return On Investment)…
We focus on maximizing long-term ROC

50. ROC
ROI
VS
Instead of maximizing short-term ROI
(Return On Investment)…
We focus on maximizing long-term ROC
(Return On Collisions)

51. ROC & ROL
ROI
VS
Instead of maximizing short-term ROI
(Return On Investment)…
We focus on maximizing long-term ROC
(Return On Collisions)
and institutionalizing ROL

52. ROC & ROL
Instead of maximizing short-term ROI
(Return On Investment)…
We focus on maximizing long-term ROC
(Return On Collisions)
and institutionalizing ROL
(Return On Luck) – Accelerating Serendipity
ROI
VS

53. DOWNTOWN PROJECT
$350M
$50M – Small businesses
$50M – Tech Startups
$50M – Education, Arts, Culture
$200M – Real Estate

54. $50M SMALL BUSINESS

55. $50M SMALL BUSINESS
Criteria

56. $50M SMALL BUSINESS
Criteria
Owner Operated - Passionate

57. $50M SMALL BUSINESS
Criteria
Owner Operated - Passionate
Helps Promote Collisions

58. $50M SMALL BUSINESS
Criteria
Owner Operated - Passionate
Helps Promote Collisions
Execution Ability

59. $50M SMALL BUSINESS
Criteria
Owner Operated - Passionate
Helps Promote Collisions
Execution Ability
Sustainable

60. $50M SMALL BUSINESS
Criteria
Owner Operated - Passionate
Helps Promote Collisions
Execution Ability
Sustainable
Unique or First or Best at Something

61. $50M SMALL BUSINESS
Criteria
Owner Operated - Passionate
Helps Promote Collisions
Execution Ability
Sustainable
Unique or First or Best at Something
Story-worthy

62. NATALIE

63. NATALIE

64. NATALIE

65. NATALIE

66. NATALIE

67. NATALIE

68. CHECK CASHING

69. CHECK CASHING

70. SARAH

71. SARAH

72. SARAH

73. SHIPPING CONTAINERS

74. SHIPPING CONTAINERS

75. CONTAINER PARK

76. CONTAINER PARK

77. CONTAINER PARK

78. CONTAINER PARK

79. LVCK

80. LVCK

81. LVCK

82. MEDICAL CLINIC

83. $50M TECH STARTUPS

84. $50M TECH STARTUPS
https://twitter.com/VegasKramer/status/330833896574951424/photo/1

85. $50M TECH STARTUPS

86. PROJECT 100

87. PROJECT 100

88. COWORKING
https://foursquare.com/v/work-in-progress/4c77e2499f51a0935f6cb627/photos?openPhotoId=523b8f7211d2d802c3ba1d40

89. COWORKING
https://foursquare.com/v/work-in-progress/4c77e2499f51a0935f6cb627/photos?openPhotoId=5196bb0f498eb4bdee4082f1

90. LEARNING VILLAGE

91. LEARNING VILLAGE

92. LEARNING VILLAGE
https://foursquare.com/v/learning-village/51c4ebf5454a6e38af8a9e85/photos?openPhotoId=51e08991498efac3d12b7387

93. http://www.yelp.com/biz_photos/gold-spike-hotel-and-casino-las-vegas?select=Zh7ycSGy8xycR7-
VVqSMlA#vPAm4TwFWc3kw_lM9NJzfQ
GOLD SPIKE (FORMER CASINO)

94. http://www.yelp.com/biz_photos/gold-spike-hotel-and-casino-las-vegas?select=Zh7ycSGy8xycR7-
VVqSMlA#uSzsFfdBhPok_sfEpJk-7Q
GOLD SPIKE (FORMER CASINO)

95. GOLD SPIKE COWORKING
LOUNGE

96. https://foursquare.com/v/gold-spike/4bd1a8b65e0cce72c9cba184/photos?openPhotoId=51f18e5d498eb74dd6fc3edf
GOLD SPIKE COWORKING
LOUNGE

97. https://foursquare.com/v/gold-spike/4bd1a8b65e0cce72c9cba184/photos?openPhotoId=52099aef11d226362f7930d9
GOLD SPIKE COWORKING
LOUNGE

98. GOLD SPIKE COWORKING
LOUNGE

99. CITY AS A STARTUP
http://bostinno.com/wp-content/uploads/2011/10/startup-sign.png

100. CITY AS A STARTUP
http://www.shebytes.com/wp-content/uploads/2011/12/venture-for-america-12-12-11.jpg

101. CITY AS A STARTUP

102. $50M EDUCATION, ARTS,
CULTURE
http://blogs.middlebury.edu/internship/files/2011/01/teach4America1.jpg

103. $50M
EDUCATION, ARTS, CULTURE
http://bostinno.com/wp-content/uploads/2011/10/startup-sign.png

104. $50M
EDUCATION, ARTS, CULTURE
http://photos.lasvegassun.com/media/img/photos/2013/08/27/0827NinthBridge13_t653.JPG?214bc4f9d9bd7c08c7d0f6599bb3328710e01e7b

105. $50M
EDUCATION, ARTS, CULTURE

106. $50M EDUCATION, ARTS,
CULTURE
http://www.vegasnews.com/wp-content/uploads/3_2_12_burn_vegas_kabik-131-9-588.jpg

107. $50M EDUCATION, ARTS,
CULTURE
http://mikerossart.net/images/mikeross_enter.jpg

108. $50M EDUCATION, ARTS,
CULTURE
http://www.vegasnews.com/wp-content/uploads/3_2_12_burn_vegas_kabik-131-9-588.jpg

109. LIFE IS BEAUTIFUL

110. LIFE IS BEAUTIFUL

111. LIFE IS BEAUTIFUL

112. LIFE IS BEAUTIFUL

113. LIFE IS BEAUTIFUL

114. $200M REAL ESTATE

115. Productivity and innovation per resident
increases by 15%
(But not true for companies)
Accelerate serendipity > Accelerate learning
>
Accelerate productivity and innovation
WHEN CITIES DOUBLE IN
SIZE

116. 1. Residential density of 100 residents/acre
2. Street-level activity for residents to collide
3. Culture of openness, collaboration,
creativity, and optimism
3 INGREDIENTS FOR
SERENDIPITY

117. Maximize serendipitous interactions
Density in the office
Density in the city
Collisions vs. convenience
HOW TO ACCELERATE
LEARNING & INNOVATION

118. LAS VEGAS CITY HALL
http://brandonwiegand.com/wp-content/uploads/2010/11/Zappos-City-Hall.jpg

119. DIVERSITY + DENSITY
1. Zappos employees
2. Tech Startup Community
3. Small Business Community
4. Fashion Community
5. Art and Music Communities
6. Other Passion Communities
7. Local Residents

120. OUR SECRET WEAPON
http://static3.vipasuite.com/resources/dyn/images/459355w783h429s185b/_fn/ogden-3.jpg

121. LEARNINGS FROM TED,
SUMMIT SERIES, SXSW,
BIF…
Curated Content
Serendipity
Learning
Connections
Community

122. DOWNTOWN VEGAS
EVERY DAY
Curated Content
Serendipity
Learning
Connections
Community

123. Fremont St. & Las Vegas
Blvd.

124. Fremont St. & Las Vegas
Blvd.

125. INSPIRE THEATER

126. INSPIRE THEATER

127. INSPIRE THEATER

128. INSPIRE THEATER

129. INSPIRE THEATER

130. INSPIRE THEATER

131. INSPIRE THEATER

132. INSPIRE THEATER

133. DOWNTOWN VEGAS
MONTHLY CADENCE

134. Week 1 – First Friday Week
DOWNTOWN VEGAS
MONTHLY CADENCE

135. Week 1 – First Friday Week
Week 2 – Tech Week
DOWNTOWN VEGAS
MONTHLY CADENCE

136. Week 1 – First Friday Week
Week 2 – Tech Week
Week 3 – Fashion Week
DOWNTOWN VEGAS
MONTHLY CADENCE

137. Week 1 – First Friday Week
Week 2 – Tech Week
Week 3 – Fashion Week
Week 4 – Catalyst Week
DOWNTOWN VEGAS
MONTHLY CADENCE

138. FASHION INCUBATOR
STITCH FACTORY

139. FASHION INCUBATOR
STITCH FACTORY

140. What is the value of a resident that is out
and about in the neighborhood?
RETURN ON
COLLISIONSROC

141. What is the value of a resident that is out
and about in the neighborhood?
3-4 hours/day
RETURN ON
COLLISIONSROC

142. What is the value of a resident that is out
and about in the neighborhood?
3-4 hours/day
x 7 days/week
RETURN ON
COLLISIONSROC

143. What is the value of a resident that is out
and about in the neighborhood?
3-4 hours/day
x 7 days/week
x 40 weeks/year
RETURN ON
COLLISIONSROC

144. What is the value of a resident that is out
and about in the neighborhood?
3-4 hours/day
x 7 days/week
x 40 weeks/year
= 1000 “collisionable” hours/year
RETURN ON
COLLISIONSROC

145. JAKE – FLINT & TINDER
http://images.fastcompany.com/upload/inline-Made-In-The-USA-Flint-And-Tinder-Undies-And-You-Will-Love-It-
b.jpg

146. JAKE – FLINT & TINDER

147. What is the value of a purposeful visitor that
contributes to community?
RETURN ON
COLLISIONSROC

148. What is the value of a purposeful visitor that
contributes to community?
12 hours/day
RETURN ON
COLLISIONSROC

149. What is the value of a purposeful visitor that
contributes to community?
12 hours/day
x 7 days/week
RETURN ON
COLLISIONSROC

150. What is the value of a purposeful visitor that
contributes to community?
12 hours/day
x 7 days/week
x 12 weeks/year
RETURN ON
COLLISIONSROC

151. What is the value of a purposeful visitor that
contributes to community?
12 hours/day
x 7 days/week
x 12 weeks/year
= 1000 “collisionable” hours/year
RETURN ON
COLLISIONSROC

152. RETURN ON
COLLISIONSROC
“SUBSCRIB
E”

153. 1. 100 residents per acre
2. Street-level activity for residents to
collide
3. Culture of
openness, collaboration, creativity, an
RETURN ON
COLLISIONSROC

154. 1. 100 residents per acre
2. Street-level activity for residents to
collide
3. Culture of
openness, collaboration, creativity, an
RETURN ON
COLLISIONSROC

155. 100,000
RETURN ON
COLLISIONSROC

156. 100,000 “collisionable”
RETURN ON
COLLISIONSROC

157. 100,000 “collisionable” community
RETURN ON
COLLISIONSROC

158. 100,000 “collisionable” community hours
RETURN ON
COLLISIONSROC

159. 100,000 “collisionable” community hours
per
RETURN ON
COLLISIONSROC

160. 100,000 “collisionable” community hours
per acre
RETURN ON
COLLISIONSROC

161. 100,000 “collisionable” community hours
per acre per
RETURN ON
COLLISIONSROC

162. 100,000 “collisionable” community hours
per acre per year
RETURN ON
COLLISIONSROC

163. 100,000 “collisionable” community hours
per acre per year
RETURN ON
COLLISIONSROC
2.3 COLLISIONABLE
HOURS
PER SQUARE FOOT

164. Accelerate:
1. Collisions
2. Co-Learning
3. Connectedness
And everything else will fall into place…
(productivity, innovation, growth, happiness)
What will people say about downtown?
THE BIG BET
3 GUIDING PRINCIPLES

166. ZAPPOS, DELIVERING
HAPPINESS, DOWNTOWN
PROJECT

167. 50% OF HUMANS LIVE IN
CITIES
https://www.facebook.com/photo.php?fbid=533076913404671&set=a.429177383794625.90218.427192853993078

168. 75% WILL LIVE IN CITIES IN
OUR LIFETIME
https://www.facebook.com/photo.php?fbid=533076913404671&set=a.429177383794625.90218.427192853993078

169. THE 4 MINUTE MILE

170. THE 4 MINUTE MILE

171. MORE INFO
For a copy of this presentation:
tony@zappos.com
For more information:
www.downtownproject.com

172. A GREAT
BRAND
is a story that never
stops unfolding.

173. is a story that never
stops unfolding.
A GREAT
BRAND
COMPANY

174. A GREAT
BRAND
COMPANY
CITY
is a story that never
stops unfolding.

175. A GREAT
BRAND
COMPANY
CITY
COMMUNITY
is a story that never
stops unfolding.

176. MORE INFO
For a copy of this presentation:
tony@zappos.com
For more information:
www.downtownproject.com