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Affiliate Marketing
Prepared by Delita Kusuma Gading
43116010284
Definition
Affiliate marketing is a type of performance-based
marketing in which a business rewards one or more
affiliates...
This industry has
four core players
• The merchant (known as ‘retailer’ or
‘brand’)
• The network (contains offers for the...
WEB 2.0
Websites and services based on
web 2.0 concepts - blogging and
interactive online communities, have
impacted the a...
Compensation Methods
Predominant Compensation
Methods, revenue sharing or pay per
sale, cost per action, and cost per
clic...
Locating Affiliate Programs
Affiliate program directories
Large affiliate networks that provide
the platform for dozen or ...
Thank you for your attention
This is the end of the presentation
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Affiliate Marketing in Digital Marketing

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This presentation talks about affiliate marketing in digital marketing.

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Affiliate Marketing in Digital Marketing

  1. 1. Affiliate Marketing Prepared by Delita Kusuma Gading 43116010284
  2. 2. Definition Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts.
  3. 3. This industry has four core players • The merchant (known as ‘retailer’ or ‘brand’) • The network (contains offers for the affiliate to choose from and takes care of the payments) • The publisher (the affiliate) • The customer
  4. 4. WEB 2.0 Websites and services based on web 2.0 concepts - blogging and interactive online communities, have impacted the affiliate marketing world as well. These platforms allow improved communication between merchants and affiliates. Forms of new media have also diversified how companies, brands, and ad networks serve ads to visitors.
  5. 5. Compensation Methods Predominant Compensation Methods, revenue sharing or pay per sale, cost per action, and cost per click/cost per mille. Diminished Compensation Methods Performance/Affiliate Marketing, paid commission for each sale they close and sometimes are paid performance incentives for exceeding objectives.
  6. 6. Locating Affiliate Programs Affiliate program directories Large affiliate networks that provide the platform for dozen or even hundreds of advertisers The target website itself.
  7. 7. Thank you for your attention This is the end of the presentation

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