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PLATFORMDESIGNEDBY
WALMERICTOTENDTOTHE
NEEDSOFB2CCLIENTS
LEADMANAGEMENT
PLATFORM
“LEADMANAGEMENT:MAXIMIZEYOURINVESTMENTS,
MANAGINGALLOFYOURCHANNELSFROMONEPLATFORM".
DELIO,THEMARKETINGONLINE&SALESFULLSUITE
Analytics Lead
Qualification
Lead
Nurturing
Integration
Dynamic
LandingPages
Contact
Manager
Reporting
HotLead
LiveHelpTool
Knowand
Manage
yourSales
Opportunities
Monetizeyour
Database
Contactyour
Leads
Immediately
Measure
Results
¿?
HowdoIqualifymyleadstoincrease
theirchancestoturnintosales?
HowdoIgetmyleadsthemost
relevantmessagesaccordingto
theirbehaviour?
WhatcanIdowiththeleads
whodidnotbuy
afterthefirstcall?
HowdoIservetheleadjustwhenhe
needsit,withoutincurringintoo
manySalescosts?
HowdoIstoppeoplefrom
leavingmysitewithout
purchasinganything?
Source:marketingautomationsoftware.com
WHATCONCERNSAB2CCLIENT?
2013B2CContentMarketingBenchmarks-NorthAmerica:
ContentMarketingInstitute/MarketingProfs
MANAGESANDSELLS
LIVEHELPTOOL
MEASURES&QUALIFIES
CONTACTMANAGER
CROSSSELLING
UPSELLING
AUTOMATES
LEADNURTURING
25%
32%
50%
52%
61%
66%
74%
75%
77%
CustomerRetention/Loyalty
CustomerAdquisition
BrandAwareness
Engagement
WebsiteTraffic
LeadGeneration
Sales
ThoughtLeadership
LeadManagment/Nurturing
% of
B2Crespondents
whocitethe
goalasa
“priority”
ORGANIZATIONALGOALSFORB2CMARKETING
DELIOSOLVESTHEB2CSECTOR’SBIGGESTCONCERNS
Itqualifiesleadstoimprovetheirchancesofbecomingsales.
Itreachestheleadwiththemostrelevantmessagesaccordingtotheirbehaviour.
Whattheleadneeds,notwhatwe“figure”theleadneeds.
Itreachestheleadjustinthemomenttheleadneedsit,respondingatoncetoeach
leadactionsotheleadisstill“hot”.
Itadaptstothedifferentmediatheleadusesdaily(phonecall,SMStexts,email…).
NoleadgoesNoleadgoesunattended.
Itintegratesmarketingactivities(acquiremoreleads)andsalesactivities(selling)ina
singletoolbothcanuse.
DELIO’SADN
WHATISDELIOLEADMANAGEMENT?
TRACKING
LEAD
MANAGMENT
ANALYTICS
AUTOMATION
Measuresallresultsinrealtime.
Fromthefirstclicktosales
conversionintheCallCenter.
Itaddslabelstoeachleadsoitcan
betreatedinauniqueway.
Itmanagesallyourleadsina
personalizedway,inasecure
andautomatedmanner.
ItprovidestheCallCenter
withtheinteractiontools
neededtocreatebuying
commitment.
Multichannelresultanalysis
fromasingleplatform.
Itautomatesthe
managementofallyoursales
opportunitiesinanefficient
waybycreatingflows
WithDelio’spersonalizedlabels,Lead
Scoring,ycansegmentandmanage
myleadsinacustomizedway
Delioallowsmetoloadleaddatabases
WithDelio’sautomatedflowsIcankeep
ongettingintouchwithallthoseleads
whodidnotbuy(LeadNurturing)
Delio’sTrackinggivesmeaclearview
ofmyactions
WithDelioLiveHelpToolIintegrate
MarketingandSalesinaqualifiedand
directmanner
WITHDELIO...
SELLMORE,SELLBETTER
DELIOISTOTALLYALIGNEDWITHTHENEEDS
OFAB2CCLIENT
TRYNOTTOCANNIBALIZEDIRECTON-SITESALES.
AVOIDINCREASINGCALLCENTERCOSTSWITHPOORLYQUALIFIEDLEADS.
AUTOMATEACTIONSFOREACHLEADWHODIDNOTBUYINITIALLY.
TRACKALLINBOUNDACTIONSSOWECANPLANSUCCESSFULLY.
ALLTOOLSMUSTBEFLEXIBLEANDSCALABLE.
SOMECONCLUSIONS
visitusatwww.delio-lm.com
SellMore,SellBetter

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