Delight 2014 | Design As If Your Life Depended Upon It!

Design as if your life depended upon it!
Pioneering the Future of Experiential Media
Christopher Stapleton!
Creative Venture Catalyst
Simiosys Real World Collaboratory
ChristopherStapleton
@Simiosys
#eXMedia
Questions: #eXMedia @Simiosys
@Simiosys CStapleton@Simiosys.com Copyright © 2014

Questions: #eXMedia @Simiosys Christopher Stapleton

What do I do?…Take Creative Leaps: Make Memories
1991 1995 2001 2002
2003 2008 2013 2014
Converging media, technology, disciplines, culture, industries
across the “Virtuality Continuum”…

From Presentation to Participation… 1980’s
BroadwayTheater Interactive Computer Graphics
Film & Television
Conventions & Conferences

From Presentation to Participation… 1990’s
Resorts &
Cruises
Rides &
Shows
Food &
Merchandise
Arcades &
Playgrounds

Can Media Be Experiential?
Reality
: Experience
Experiential!
Media
Experiencing! Virtuality
: Imagine
Media

Can Media Be Experiential? Melting Boundaries…
VIRTUALITY (Cyberspace): A consensual hallucination experienced daily
by billions of legitimate operators, in every nation… William Gibson
IMAGINALITY:
Dreams
Memories
Visions
Hallucination
Delusions
REALITY:
All
Senses
Directions
Dimensions
Realities
VIRTUALITY
CONTINUUM

Can Media Be Experiential? Heads, Hands & Hearts..
Heart
Head
Hands VIRTUAL
IMAGINED
REAL
STORY
PLAY
GAME

Can Media Be Experiential? Story, Play and Game…
Participatory Procedure
Heart
GAME
Head
Hands
VIRTUAL
REAL IMAGINED
PLAY STORY
Pathos
Experiential Media
Conventions

I R
I R
Experiencing Media vs Experiential Media
I
R
V
Book
V
Film
V
Game
Park
R Real V Virtual I Imagined
I R
V
Can Media Be Experiential? Mixing Realities…
Story Flow Game Flow Play Flow
2 Realities 3 Realities

Can Media Be Experiential? User Experience (UX)
Passive:
Absorb
Engaging:
Think/feel
Active:
Participate
Reactive:
Choose
Experiential:
Lives
Interactive:
Contribute

Can Media Be Experiential? Sensory Perception…
5 Senses
3 Dimensions
360° Field of View
Senses!
Visual
Audio
2 Senses
2 Dimensions
10°-30° Field of View
Dimensional FOV!
Focal
Stereo
Haptic
Olfactory
Gastronomic
Wonder
Peripheral
Tangential
Creepy

Real World Lab: Technological playground of ideas & dreams
!
Experiential Make-Overs: Infinite Story in a Finite Space
!
Phydgital InterSpace: Smallest moments = Biggest memory
!
Innovation PlayTank: Like a think-tank, but with PLAY!
!
Human Experience Modeler: Measure transforms meaning
!
Promotypes: Science meets Fiction to shift paradigms
!
!

Real World Lab: Technological playground of ideas & dreams
DREAMS
MELTING THE BOUNDARIES
REALITY
MELTING THE BOUNDARIES
ISMAR International Symposium on Mixed and Augmented Reality
ISMAR Symposium & Expo 2009
October
19-‐22
•
Orlando,
Florida,
USA
SPONSORED BY IEEE COMPUTER SOCIETY VISUALIZATION AND GRAPHICS TECHNICAL COMMITTEE Experiential Media Design Research

Experiential Make-Overs: Big experience in a small space
Strategy Assessment
Heart
GAME
Head
Hands
VIRTUAL
REAL IMAGINED
PLAY STORY
Objectives
INTERPLAY
Strategy
Experiential
Learning

Experiential Movie Trailer
Feel like a film, play like a game and immerse like a theme park

Virtual Showroom

Achieving vs Consuming Education

Physical
Fidget
Digital
InterFace
Alison Frank
White Verandah
Bruce On Games
Puddle
JunkYard
Simulation

PhFyyiDsdiigcgieaittlaall
IInntteerrFSapcaece
Alison Frank
White Verandah
Bruce On Games
Riddle Keeper
Playing is Educational
Puddle
JunkYard
Simulation

NASA Shuttle Launch
Virtuality
GUI
Infinite Story
Sense of Wonder
Summer Camp
Infinite Imagination
Learner

Visual Portal
Infinite Story
Focal Perception
Visual Depth & Direction
Audio 360 degree Sense
Haptic 2-way Sense
Olfactory Direct Memory
Taste Publicly Sensual
Peripheral Perception Peripheral Perception
Tangential Perception
Learner
REALITY

Telepresent
Visual Portal
Infinite Story
Interactor Co-Learner
Learner
VIRTUALITY
REALITY
IMAGINALITY
Virtual Character
Imaginary
Character
Other Zone

Reference
Portal
Infinite Story
Learner
VIRTUALITY
REALITY
IMAGINALITY
Simulation
Portal
↑ Phydgital
Scopes & Vials
←InterSpace→
Vernal Pool
Virtual Biologist

Innovation PlayTank: Like a think-tank, but with PLAY!
Play-tested Phydgital InterSpace with an Innovation PlayTank in Storefront Laboratory

Reality
(Tools)
Technical Skills
PLAY
InterPLAY
Virtuality
(Media)
Imaginality
(Mental Model)
Insights
Feedback
Skills
Act/Do
Plan/Decide
Cognitive Skills
Know/Sense
Communication
Team Skills
STORY
GAME

Behavior
Time Space
Machine
Methods
Measure
Context
Meaning
Simulate, Capture, Analyze, Adapt, Innovate…

VIRTUAL
VR HMD
LIVE
CAVE
Virtual Kitchen separate
HMD excludes therapist
Kitchen not familiar
No natural gestures
TBI
Cognitive
Rehabilitation
SIMULATIONS

CLINIC
THERAPIST
Interact with Therapist
Cognitive
Rehabilitation
SIMULATIONS
Capture home environment
HOME
APPLIANCE
Add personal appliances
Apply to Module Kitchen
VS.
MIXING REALITIES

Total Time to Complete Cereal Making Task
THERAPIST
Interact with Therapist
Time to Complete
240
158
315
177
236
379
341
400
350
300
250
200
150
100
50
0
Pre VE 1 VE 2 VE 3 VE 4 VE 5 Post
Session
Total Time (Seconds)
Total Time
Retrieval Order
Location Target Pre VE 1 VE 2 VE 3 VE 4 VE 5 Post
Pantry Cereal 58 (1) 112 (4) 76 (4) 119 (4) 80 (2) 18 (3) 8 (4)
Cabinet Bowl 13 (2) 38 (1) 26 (1) 43 (1) 28 (3) 27 (1) 18 (1)
Refrigerator Milk 14 (3) 44 (3) 24 (3) 12 (3) 7 (1) 14 (4) 14 (3)
Drawer Spoon 3 (4) 15 (2) 15 (2) 3 (2) 6 (5) 5 (2) 3 (2)
Counter Make Cereal 73 (5) 120 (5) 84 (5) 41 (5) 40 (4) 37 (5) 51 (5)
Total Time (s) 240 379 315 341 236 177 158
Total Time (m:s) 4:00 6:19 5:15 5:41 3:56 2:57 2:38
Training Transfer to the Home

IDEATION
Prototype
Validate
INVENTION
Promotype
Recognize
Opportunity
Product
Diffuse
Practice
Design Theory
Industry Training
INNOVATION

Industry Training
System Adoption Return on Investment
Anticipated
Productivity
Time
+Poor
Design Training
Mitigating
Current Transfer of Training Productivity Loss/Gain
Assessment
Assessment
Assessment
Assessment
Assessment
Poor

Promotype
Design Research Tool: Aphasia Therapy Promotype

Aphasia
Therapy
Reality
(Tools)
Virtuality
(Media)
Imaginality
(Mental Model)

In Designing Experiential Media…
The smallest moments can make the biggest memories!
Experiential Media can…
Save a life…
Transform a life…
Prepare a life…
Enhance a life…
Augment a life…
Share a life to future lives…
Give a second chance in life…

Virtual World Society: At Home with Experiential Media
Lifelong Learning Livingroom
Showroom
Classroom
Game room Healing Room
@VRWorldSociety

KEYNOTE: Immersion, Imagination & Innovation
Christopher Stapleton!
Creative Venture Catalyst
Simiosys Real World Collaboratory
ChristopherStapleton
@Simiosys
#eXMedia

To experience many of my designs, you will certainly need safety restraints. When
designing thrill rides or creating training scenarios for surgeons and soldiers, I need
to take you to the edge of death and back again. When simulated experiences are
transformative, I have done my job. Translating the power of a brand’s significance
into everyday experiences is the same challenge for companies. Your ability to
provide memorable experiences has life and death consequences for brand loyalty.
Brand experience can and must engage all senses, in all directions, dimensions and
realities to make a memory for a lifetime. Now with experiential media and
marketing, we transcend the 19th Century QWERTY keyboard, lose the 1960’s point
and click mouse, expand beyond the keyhole displays of little devices with the full
bandwidth of the social human experience. By melting the boundaries between
reality, virtuality and imaginality, we enter a future that is experienced as more real
than real. What does that mean for your brand? Design & usability are no longer
“keeping it simple, stupid,” or “ease of use.” The InterPlay of Story, Games and Play
becomes a new metaphor to challenge the user in more complex, but intuitive user
experiences that are hard to forget.

My users have the lives of their users in their hands…
Surgeons, soldiers, teachers, operators, roller coaster designers
Their work is a matter of life and death…
Hospitals, battlefields, factories, theme parks, classrooms
That makes my design work a matter of life and death…
Training, working, thrill-seeking, learning, rehabilitation, marketing
This means the design methodology is different…

• Their work is complicated, so I can’t “Keep it simple, Stupid!”
• Its not about “Ease of Use.” creative problem-solving is difficult!
• I can’t compromise on quality, cost or time (some pick two).
!
Its about being intuitive, making failing fun, limits sparking creativity,
This is done with the next-generation of Experiential Media…

Real World CoLaboratory: Experience Design Research

Paradigm Shifts Across the Virtuality Continuum…
B’way to Theme Parks: from presentation to participation
Real World Laboratory: Down the Rabbit hole
Experience Design Research: from participation to purpose
Innovation PlayTank: Dialogue of Innovation
Experiential Learning: from Purpose to Passion
Experiential Make-Overs: Interplay of story, play & games
Training/Rehabilitation: from Passion to Performance
Human Experience Modeler: Measure is Meaning
Mixed Reality: from Performance to Paradigm Shift
Promotypes: Science meets Fiction
User Experience Interface: from Paradigm Shift to Practice!
Phydgital InterSpace: Transforming Lives

Delight 2014 | Design As If Your Life Depended Upon It!

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Delight 2014 | Design As If Your Life Depended Upon It!