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Contextual Inquiry Workshop

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Contextual Inquiry is an ethnographic research method that involves in-depth, participant-led sessions where participants lead the researcher through tasks of interest in the environment where they regularly accomplish them.

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Contextual Inquiry Workshop

  1. 1. 1 CONTEXTUAL INQUIRY Let’s take this show on the road
  2. 2. 2 WELCOMEto the workshop Recruiting – Scheduling – Sessions – Notes - Debrief
  3. 3. 3 Recruiting We want participants who: • Are talkative • Are thoughtful • Don’t make the researcher feel uncomfortable • Are invested enough to be honest We get this by recruiting via personal contacts.
  4. 4. 4 Scheduling Time Before & After Location Public/Comfortable with Wifi Reminder Email Remember It’s Exhausting! Travel – Parking – Setup – Quick Debrief After Coffee shop – Home – Library (you can usually book a room in advance) “Looking forward to seeing you. Please bring your devices and charging stuff!” Don’t schedule more than two in a day!
  5. 5. 5 Sessions Aces Up Your Sleeve Final Question 5-10 minutes early Warmup Questions Kickoff Question 1. 2. 3. 4. 5. Fully charged phone – recording app – backup device – fat notebook and 2+ pens Focus – Education - Family size –Hometown– Devices – Social Media “Show me the last search you did for school/in the course of your research.” “Where did you learn about that?” “Can you show me?” “How do you make that decision?” “What haven’t I asked you about that I should have?”
  6. 6. 6 Notetaking Tips Direct Quotes Time Checks Note the context/ UI It’s OK to Pause Jot Down What You Want to See Later
  7. 7. 7 Demo!
  8. 8. 8 What Did You Capture?
  9. 9. 9 Debrief As long as the session (sometimes longer) Tell the story Get the notes
  10. 10. 10 Notes First Name Last Initial Demographics Employment Approximate age Immediate family Town/Library Devices Social media Entertainment subscriptions Notes "Quotes." Behavior + Intention Break up notes to describe separate actions that make up a behavior. Frame each note with the UI the behavior takes place in.
  11. 11. 11 Notes for Affinity Mapping What’s the meaning? What’s the motivation? What’s the larger idea? It’s time- consuming! Haven’t attended the session, can’t recognize the context The “why” is often more important than the actual behavior. How does this fit in with the patterns we’re seeing? Even with plenty of time, you might have “homework.”
  12. 12. 12 Put notes together that “feel” like they go together. http://docslide.us/documents/harvard-library-ux-methods-workshop-wmatt-reidsma.html http://www.discover6sigma.org/post/2009/02/affinity-diagram/
  13. 13. 13 Best Outcomes Empathy SolutionsTeam Buy-In Vocabulary In-depth knowledge
  14. 14. 14 Questions?