1. Profile Summary
 Proven track record of increasing revenues, establishing operations, streamlining workflow and creating a team work
environment to enhance productivity innovatively for reputed business house; offering over 13 years of experience
 Experience in exploring new markets, managing sales operations, establishing distribution networks & achieving desired goals;
skilled in interfacing with clients (internal & external) to understand their requirements & providing services accordingly
 Competent in implementing effective solutions to the customer needs, with an aim to improve customer contentment and
consequently customer loyalty, repeat & referral business
 Experience in charting out sales & marketing strategies and contributing towards enhancing business volumes & growth
and achieving profitability norms
 Consistent success in maximizing organizational reach and market share through the application of robust strategies,
effective pricing & excellent client relationship management
 Efficient organizer, motivator, team player & a decisive leader with the skills to motivate teams to excel and win
Education
Pursuing Master of Business Administration in Operations from SP Jain School of Global Management
2003 Bachelor of Engineering with specialization in Electronics from MVJ College of Engineering, Bangalore
Soft Skills
Personal Details
Date of Birth: 14th
August 1980
Address: 107, Al Naboodah Building, Doha Street, Al
Qusais, Dubai, UAE
Marital Status Married
Nationality Indian
Passport Details: J0372933
Number of Dependents: 2
Visa Status Employment Visa
Languages Known: English & Hindi
Driving License: Valid UAE and Indian Driving License
Area of Excellence
Key Account Management
Portfolio Management
Business Development
Sales & Marketing
Customer Relationship Management
Brand Creation/ Development
Market Intelligence
Market/Competitor’s Analysis
Contract Negotiations
DEEPAK J SHETTY
SENIOR SALES & MARKETING PROFESSIONAL
Industry Preference Beverage/FMCG/Entertainment
Location Preference: UAE/OMAN/Qatar
Demonstrated record of achievement in conceiving & implementing ideas that
have fueled market presence and driven revenue
deepak_58@hotmail.com 00971509760476
Motivational Leader
Change Agent Thinker
Collaborator Planner
Communicator

2. Career Timeline
Work Experience
African + Eastern, Abu Dhabi and Northern Emirates, UAE Dec’05-Present
Key Account Manager
Sales Support Executive: Dec’05-Oct’08
Logistics Executive: Oct’08-Jun’11
Key Account Manager: Jun’11-Present
Role:
 Exploring potential business avenues and managing marketing & sales operations for achieving the business targets;
initiating market development efforts, thereby augmenting business growth
 Making the sales operations most effective in terms of profits, revenues and costs, establishing result-driven sales
systems and processes
 Managing portfolio of key accounts, delivering client-focused solutions based on customer needs
 Administering sales and marketing of world class alcoholic brands such as Diageo, Inbev, Jose cuervo, Jagermeister, Sab
Miller (Foster, Peroni, Pilsner and Miller) and Stolichnaya
 Conducting Above-the-Line (ATL) and Below-the-Line (BTL) promotional activities and maintaining healthy business
relations with B2B business associates
 Designing & implementing successful sales & marketing strategies and developing successful business plans
 Driving large scale revenue and profit gains as well as improving the organizational productivity and performance
 Developing marketing strategies to build consumer preference and drive volumes; evaluating marketing budgets
periodically and ensuring adherence to planned expenses
 Conducting competitor analysis by focusing on market trends and competitor’s moves to achieve market share metrics;
evolving market segmentation & penetration strategies to achieve targets
 Gaining strong market knowledge of existing and potential clients and ensured business growth opportunities aligned to
company’s strategic plans
 Providing analysis of markets, industry trends, competitors & clients to improve strategic planning & decision making
 Managing portfolio of key accounts, delivering client-focused solutions based on customer needs
 Maintaining a strong sales pipeline through effective relationship building, account management and lead generation
 Growing and developing existing clients, together with generating new business
 Attaining budgeted monthly and yearly sales targets
 Ensuring senior management awareness to all competitive activities within accounts and preventing attrition
 Pre-planning and gathering customer data for presenting business proposals to prospective clients
 Tracking & forecasting key account metrics
 Keeping up-to-date with market trend and competitor’s activity
 Formulating weekly sales strategies & regularly meeting customers to implement the same
 Negotiating contracts and prices in accordance with the overall sales strategy
Highlights:
 Augmented market share of draught beer segment by 40% in Northern Emirates on trade market
 Attained 100% distribution of key strategic brands across the northern emirates on trade
 Achieved sales budget for last consecutive 4 years
 Exceeded budget by 21% in financial year 2014-15 in Abu Dhabi on trade market segment
African Eastern,
UAE
First Ring Private
Limited- ICICI One
Source, Bangalore
Digital Global Soft-
Hewlett Packard
Global Soft Pvt.
Ltd, Bangalore
Dec’05-Present Jan’04-Jun’05 Aug’02-Jan’04

3.  Overachieved sales target 20% and gained new contracts
 Increased the market share from 20% to 40% by getting advantage over 2 major competitors in beverage industry
 Reduced competitor’s share augmented product listing share of organization’s brand from 30 to 55
African + Eastern, Dubai, UAE Oct’08-Jun’11
Logistics Executive
Role:
 Acted as an interface between the client and 3PL & managed inventory control logistics matters with reference to both
import & export
 Implemented ERP solution as per the business model
 Performed regular stock checks to identify slow moving and damaged SKUs
 Monitored semi-annual inventory checks to identify product variance and minimize the same
 Presented feedback to 3PL regarding the enhancement of service metrics
 Ensured the safe receipt, storage, retrieval and timely dispatch of goods
 Executed smooth warehouse operations/ incoming and outgoing system through computerized administration and
retrieval systems (ERP system)
Highlights:
 Achieved 90% accuracy in semi-annual stock inventory check
 Contributed as a member of project team to successfully implement JD Edwards in the warehouse operations
 Processed claims of damaged SKUs from suppliers
African +Eastern, Dubai, UAE Dec’05-Oct’08
Sales Support Executive
Role:
 Provided inbound support for all product related queries and gave feedback in monthly meetings to address areas of
opportunities in customer service
 Communicated with all departments to improve quality of service to the external customers
Digital Global Soft- Hewlett Packard Global Soft Pvt. Ltd, Bangalore Jan’04-Jun’05
Senior Technical Support Executive
Highlights:
 Attained 100% CSAT reviews for one full quarter, which was result of proactive problem solving
 Trained five new trainees and made them proficient in process and product
Previous Experience
First Ring Private Limited- ICICI One Source, Bangalore Aug’02-Jan’04
Outbound Sales Executive
IT Skills
 PC Knowledge: Windows, Microsoft Office, ERPs for Key Accounting
 JD Edwards and Solomon Sales Application
Certification
 WSET (Wine and Spirit Education Trust) Level 1 to 3 in 2008