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Building cutsomer relationship

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BUILDING CUSTOMER RELATIONSHIP Presented by Deepak Khandelwal
RELATIONSHIP MARKETING ,[object Object],[object Object]
[object Object],[object Object],Relationship Marketing v/s Marketing Relationships
[object Object],GOALS OF RELATIONSHIP MARKETING
GOALS OF RELATIONSHIP MARKETING Getting
[object Object],[object Object],[object Object],[object Object],[object Object],5 E’s RELATIONSHIP MARKETING
BENEFIT FOR CUSTOMER
BENEFIT FOR ORGANIZATION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Relationship development Strategies ,[object Object],[object Object]
LEVELS OF Relationship Strategies Structural Bonds
1.Financial Bond ,[object Object],[object Object],[object Object]
2.Social bond ,[object Object],[object Object],[object Object]
3.Customization Bond ,[object Object],[object Object],[object Object]
4.Structural Bond ,[object Object],[object Object],[object Object]
 

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Building cutsomer relationship