2. HAVE THE RIGHT GROUP AT THE
TABLE
•Skin, Skills, Money
or Love
•Strategically Avoid
Detractors
3. OUTLINE A PROCESS AND SET
GOALS
•NOT Just a logo
•Have a Mission Statement (but
don’t sweat too much on it)
•Get a Marketing Plan built
within the process
4. KNOW WHO YOU ARE
•“Who the heck are ya?”
Roger Brooks
•Chart your Strengths – All of
them!
•Also – know who you aren’t.
5. DO YOU ALREADY HAVE A
BRAND?
•Review what your doing
now – Maybe it’s not
branding you need!
•Hot Springs South Dakota
• What do you expect?
Implied Brand Promise
7. HAVE IT ALL ON THE TABLE,
THEN GET JIGGY
•Make SURE:
• You’re Selling an Experience
Visitors Want
•Stakeholders Prosper
•You Consistently DELIVER on
your Brand Promise
•The Branding and Marketing Plan
Fit Together