Presentation supporting a paper on New Market Entry, Looks in more detail at Foreign Market Entry. Presents a process, tools and a guide to ensuring a foreign market entry is appropriate and successful

1. Entering New (Foreign Markets) with
Advantage

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Objectives
To outline the challenges and opportunities for entering
Foreign Markets (City, State, County, Country – You are
unfamiliar with)
Provide an approach, process and some tools to help
you identify an attractive market, ensure you are ready,
and prepare your Market Entry Plan (G2M)

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Questions that must be answered
The Answers
Move us forward

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Be Clear on you advantage before entry
• Internal Advantage
• What are our sources of advantage core
competence, capability, process,
offerings in the home market and how do
they apply or are adapted for a foreign
market.
• Market Advantage
• What is our core advantage over the
competition in the new foreign markets, is
it different from the home market and
how do we adapt and leverage
• Customer Advantage
• Is there a compelling value proposition
for a customer or group of customers in
the new market
• Strategic Advantage
• When we consider our internal and
external advantage does it give some
level of strategic advantage that might
allow for achieving a leadership position

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High Level Approach
Be Clear on
Compelling Reason
Best Option is New
Market Entry
Internal & External
Analysis
Market Ready now
the detail
Performance
Management
Strong potential ROI
Get it right “The
6P’s”
Agile, Adaption to
achieve targets

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Research the Market & your Advantage
Internal Factor’s
• Home market performance
• Maturity of processes
• Export Market Knowledge &
Experience
• Capability (Capacity &
Competence) to enter new Mkt.
• Ability and means to access
new market
• Assets & Resources to enter
new market
• Change management capability
External Factor’s
• Macro-economic
• Political, Economic, Social,
Technical, Legal, Regulatory.
• Micro-economic
• Proximity, Language, Business
Culture.
• Target Market Dynamics
• Size, Growth, Competitors, Pricing,
Trends
• Contractual, Taxation, Supply Chain,
Infrastructure,
• Employment, Costs, Margins
• Adaptation & Change
• Product, Model, Process, Commercial
• Information & Data

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The 6 P’s for G2M – How do the change
from current market
• Product – The Offering and
its Advantage
• Price – and pricing model
• Position – Value proposition
& Differentiation
• Promote – Ability to
communicate to Market
• Place – Ability to access the
customers
• Provision – Ability to deliver
and support

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Which approaches allow best access?

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Summary
• Ensure Business Case
• Test for Readiness
• Adapt for New Market
• Product
• Model
• Channels

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How can I get a copy of the book?
Preview @
http://intelligentorg.com/preview-advantage/
PDF eBook
http://advantage-book.com
Paperback version
http://amzn.to/15F5JfT (Amazon))
Kindle eBook
http://www.amazon.com/dp/B00D3I72OI
ePUB , other eReaders (Nook etc.)
http://www.smashwords.com/books/view/321187
Learn more about The Business Advantage Model™
http://intelligentorg.com/the-business-advantage-model-2/

11. Contact Author Link