MALL MANAGEMENT

1. Presented By :
Debjit,
Raj.

2. Location of Bangalore Central(J.P.Nagar)

3. This Central located in J.P.Nagar(2nd Phase);
Opened on 21st October, 2009;
Central managed by Future Group;
Central offers everything for the urban aspirational
shopper to shop, eat and celebrate;
Construction was undertaken By Embassy Builder;
It is situated in a one-way road;
It is positioned opposite to Big-Bazaar;

4.  External;
 Internal.

5. Static Billboards & Hoarding;
Advertisement in Newspaper;
Advertisement in magazines;
Radio;
Television;
Off-site promotion at Offices.

6. This is a large outdoor signboard;
Only a few words, in large print, and a
humorous or arresting image in brilliant color;
Billboard advertising is a great way to remind
consumers about product;
Located primarily on major highways,
expressways, commercial area, crowded place.

8. Eg…

10. Advertising is a form of communication;
Modern advertising developed with the rise
of mass production;
In 2010, spending on advertising was
estimated at more than $300 billion in the
United States;
In traditional media such as newspapers,
magazines, television, radio.

14. Now day radio is great
medium for advertising of
mall;
It is easy today to identify
the right target segment;
Especially it’s happened on
festivals;
For Eg: The Great Indian
Shopping Festival.

15. Television is one of
the most important
miracles of science;
It is the best
communication
process with
consumers.

16. Shop and Win Promotions;
Popular Artist appearances – Cinema;
Fashion Designers & stylists;
Events;
Product Displays – Cars, Bags.

17. It’s quite common to see today people rushing to buy
such vouchers from leading retail stores, especially
Department Stores and Mono Brand
Apparel/Accessories Stores;
A few years ago, the Future Group introduced
“Central Vouchers” which could be redeemed across
the Central Malls in the country.
Eg: ALL(3 for 899 & 2 for 699);
John Players-Bag in Bag Offer(2 for 499).

21. Fashion design is
the art of the application
of design;
Inside the mall on atrium
promote various types of
cosmetics, stylist items.
Eg: L'Oreal, Lakme ,
AVON etc.

22. Events is the main attraction of every mall;
Events especially happened on weekend;
Events depend upon festivals and season.
(world Cup, IPL, X-Mas)